Is Anytime Fitness right for you?
Established Scale
2,282 total units systemwide as of year-end 2025, with 2,271 franchised locations across all 50 states.
Fixed Monthly Fees
Royalty currently set at $842 per month per center; technology fee at $799 per month per center.
the financial-performance disclosure Disclosure
Financial performance data provided for 1,683 franchised centers using AF Coaching and for 11 company-owned centers.
About Anytime Fitness
Anytime Fitness Franchisor LLC, a subsidiary of Purpose Brands Holdings, LLC, operates one of the largest fitness franchise systems in the United States. Headquartered in Woodbury, Minnesota, the brand offers 24-hour access fitness centers providing personal training, group training, nutrition coaching, and recovery services. The company traces its roots to 2002; the current franchisor entity assumed the U.S. franchise agreements and intellectual property through a securitization transaction completed in November 2021.
Franchisees operate neighborhood fitness centers, typically 4,000 to 7,000 square feet, that remain accessible 24 hours a day via key-fob entry. Daily operations center on member acquisition and retention through coaching programs, group classes, and recovery services rather than high-volume, low-touch gym models. Revenue is generated primarily from membership dues, personal training packages, and ancillary services, supported by mandatory use of the franchisor's ProVision technology platform for access control, billing, and performance tracking.
Purpose Brands Holdings, LLC became the indirect wholly owned parent company on April 2, 2024, and is jointly owned by Anytime Worldwide, LLC and Ultimate Fitness Holdings, LLC.
The business model
How a Anytime Fitness territory actually makes money at the unit level.
Initial Franchise Fee
Single-unit franchise fee is $42,500, payable in a lump sum upon signing the franchise agreement.
Total Investment Range
Estimated initial investment for a single-unit fitness center ranges from $539,329 to $905,482. This includes leasehold improvements, equipment, technology package, pre-opening marketing, and three months of working capital.
Ongoing Fees
Franchisees pay a fixed monthly royalty of $842, a marketing fee of $900, and a technology fee of $799. These amounts are subject to annual increases. Additional fees apply for coaching, conferences, compliance, and defaults.
Supplier Mandates
Over 90 percent of initial and approximately 70 percent of ongoing purchases must be made from approved or designated suppliers, including affiliates. The franchisor and its affiliates received $35.6 million in rebates from these purchases in 2025.
Territory Structure
No exclusive territory is granted. Single-unit operators receive a protected radius up to three miles with population not exceeding 30,000 where the franchisor will not open another corporate or franchised Anytime Fitness center.
System Performance
The system experienced net declines of 20, 9, and 19 units in 2023, 2024, and 2025 respectively. The franchisor projects 40 new outlets in the next fiscal year.
Quick facts
Initial franchise fee
$42,500
Total investment range
$539,329 to $905,482
Royalty
n/a
Marketing fund
n/a
Founded
2021
Headquarters
Woodbury, MN
Active US franchisees
60
Total US units
63
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Self-paced online learning courses and assessments prior to classroom sessions
- +3 to 5 days of classroom training, conducted virtually or at corporate offices in Woodbury, Minnesota, covering brand values, marketing, technology, member experience, sales, operations, staffing, financial acumen, construction, and AF Coaching
- +1 to 3 days of in-person job shadowing at a designated operating location
- +Total initial training of 63 hours for the Principal Operator and Principal Owner
- +Ongoing support from an assigned Franchise Business Consultant, additional online courses, Vitals Training, AF Coaching certification, and annual requirement of 1,200 continuing engagement credits
- +Secret shopper program and web page templates provided by the franchisor
Honest disclosure: what's NOT provided
The franchisor does not provide on-site construction management, ongoing daily operational staffing, or local marketing execution. Franchisees are responsible for hiring, training, and managing their own club staff and for selecting and supervising local contractors.
Multi-unit growth path
Area Development Agreements grant a defined geographic territory and development schedule. Rights to the territory expire upon completion of the schedule or termination of the ADA. Multi-unit operators may achieve economies on certain per-center fees such as AF Coaching, yet each location still incurs the full monthly royalty, technology, and marketing fees. The franchisor's affiliate brands may also open within or near developed territories.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loans
Many franchisees utilize SBA-guaranteed loans for a significant portion of the initial investment. Lenders familiar with the brand can streamline approval for qualified buyers.
Equipment & Technology Financing
Fitness equipment and the ProVision technology package can often be financed separately through vendor or third-party leasing programs, reducing upfront cash requirements.
Franchisee Rollover & 401(k) Plans
Existing operators or individuals with retirement accounts may use rollover-for-business-startup (ROBS) structures to fund equity portions without early withdrawal penalties.
Conventional Bank Loans
Buyers with strong personal credit, liquidity, and net worth may secure conventional commercial loans or lines of credit to cover construction, lease deposits, and working capital.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery & Validation
Review the filed disclosures, speak with Franchise Development team, and validate the model against personal goals and local market opportunity.
Application & Approval
Submit formal application; franchisor completes background and financial review leading to conditional approval.
Site Selection
Identify and submit 4,000-7,000 sq ft vanilla shell or as-is locations within target demographics; obtain franchisor approval.
Design & Construction
Engage approved architect, complete required compliance drawings, manage build-out or tenant improvements, and install ProVision technology package.
Training & Pre-Opening
Complete initial 63-hour training program, hire and onboard staff, execute pre-sale and grand opening marketing program with minimum spend of $11,000-$23,000.
Opening & Ramp-Up
Open the club, activate 24-hour access, begin AF Coaching delivery, and work with assigned Franchise Business Consultant on member acquisition.
Ongoing Operations
Meet annual continuing education credits, utilize secret shopper feedback, and manage operations with monthly fixed-fee structure.
Match assessment
Are you a Anytime Fitness match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does an Anytime Fitness franchise cost?
The initial franchise fee is $42,500. Estimated total initial investment ranges from $539,329 to $905,482 for a single 4,000-7,000 square foot center, including leasehold improvements, equipment, technology, and three months of working capital.
What are the ongoing royalty and marketing fees for Anytime Fitness?
Royalty is currently a fixed $842 per month per center. Marketing fee is $900 per month per center. Technology fee is $799 per month per center. All three are subject to scheduled annual increases.
Does Anytime Fitness provide financial performance representations?
Yes. the financial-performance disclosure discloses average and median revenue figures, quartile breakdowns, and EBITDA data for 1,683 franchised centers using AF Coaching plus 11 company-owned centers for the 12-month period ended February 28, 2026.
How many Anytime Fitness locations are there?
As of year-end 2025 the system had 2,282 total units, of which 2,271 were franchised and 11 were company-owned.
Is territory exclusivity granted with an Anytime Fitness franchise?
No exclusive territory is granted. Single-unit franchisees receive a protected radius up to three miles with population not exceeding 30,000 where the franchisor will not open another Anytime Fitness center.
What training does Anytime Fitness provide to new franchisees?
New owners complete self-paced online courses, 3-5 days of classroom training (virtual or in Minnesota), and 1-3 days of job shadowing for a total of 63 hours. Ongoing support includes a dedicated Franchise Business Consultant and annual continuing education requirements.
How does Anytime Fitness compare to Orangetheory or Planet Fitness franchises?
Anytime Fitness emphasizes 24-hour neighborhood clubs with coaching and lower monthly fees per center versus higher per-class or per-member royalties at boutique or big-box concepts. Results vary by location, operator experience, and local competition.
Are multi-unit development agreements available?
Yes. Area Development Agreements provide a geographic territory and schedule. Rights expire upon completion or termination. Multi-unit operators may realize some per-center fee efficiencies but still pay full monthly fees at each location.
What do Anytime Fitness franchisees say in reviews?
Prospective buyers should speak directly with current and former franchisees listed in the the filed disclosures. Systemwide unit counts declined net in each of the past three years, underscoring the importance of thorough due diligence on local market dynamics and operator capabilities.
Does Anytime Fitness require franchisees to purchase equipment from specific suppliers?
Yes. Franchisees must purchase fitness equipment, technology systems, and the majority of supplies from approved or designated vendors, many of which are franchisor affiliates. Rebates received by the franchisor and affiliates are disclosed in Item 8.
How long does it take to open an Anytime Fitness club?
Typical timeline from franchise agreement signing to opening is 4 to 7 months, depending on site acquisition, permitting, construction, and completion of required training.
Can existing gym owners convert to the Anytime Fitness brand?
Conversion opportunities exist and may reduce certain build-out costs. The franchisor evaluates each conversion on a case-by-case basis and requires full compliance with current design, technology, and operating standards.
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