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24/7 Access Model
Provides continuous member access via keycards, supporting recurring revenue from memberships.
Fixed Monthly Fees
Royalty at $842 per month per center, marketing $900, technology $799, with annual adjustments.
Comprehensive Initial Training
63 total hours covering operations, sales, coaching, and technology, delivered virtually or in Minnesota.
About Anytime Fitness
Anytime Fitness Franchisor LLC, headquartered in Woodbury, Minnesota, offers franchises for fitness centers providing 24-hour access, personal training, group training, nutrition coaching, and recovery products. The franchisor succeeded predecessor Anytime Fitness, LLC in November 2021 through a securitization transaction transferring U.S. franchise agreements and intellectual property. Purpose Brands Holdings, LLC serves as the indirect parent company since April 2024.
Franchisees operate 4,000 to 7,000 square foot fitness centers in vanilla shell spaces, emphasizing 24/7 keycard access for members. Revenue derives from membership fees, AF Coaching training, pay-per-visit fees, and ancillary services. Centers require ProVision technology package for management, access control, and personal training systems.
Purpose Brands Holdings, LLC became the indirect wholly owned parent company on April 2, 2024, and is jointly owned by Anytime Worldwide, LLC and Ultimate Fitness Holdings, LLC.
The business model
How a Anytime Fitness territory actually makes money at the unit level.
Initial Franchise Fee
$42,500 paid upon signing the franchise agreement.
Total Initial Investment
Ranges from $539,329 to $905,482 for 4,000-7,000 square foot spaces, including leasehold improvements, equipment, and three months additional funds.
Ongoing Fees
Monthly royalty $842 per center, marketing $900 per center, technology $799 per center; subject to annual CPI or fixed increases.
Multi-Center Scaling
Reduced AF Coaching fees for owners with 4+ centers: $109 per center monthly for 4-9 centers.
Technology Requirements
ProVision package costs $37,857 to $45,462, covering software, hardware, installation, and support.
Quick facts
Initial franchise fee
$42,500
Total investment range
$539,329 – $905,482
Royalty
n/a
Marketing fund
n/a
Founded
2021
Headquarters
Woodbury, MN
Active US franchisees
n/a
Total US units
n/a
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial program totals 63 hours: self-paced online, 3-5 days classroom virtual or in Minnesota, 1-3 days job shadowing.
- +Modules include Brand Values (3 hours), Technology and Security (9 hours), Member Sales (10 hours), AF Coaching (11 hours).
- +Principal Owner and Operator required to attend before opening; one annual training program mandatory thereafter.
- +Ongoing: Franchise Business Consultant assigned, 1,200 continuing engagement credits yearly, secret shopper program.
- +Additional: Vitals Training, AF Coaching, online courses available.
Multi-unit growth path
Multi-unit owners benefit from scaled AF Coaching fees: $149 per center for 1-3 centers, $109 for 4-9, $0 beyond 10th after first 9 at $109. Area development fees not specified in FDD Item 5. Principal Owner must attend annual training per center owned.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA Loans
Common for fitness franchises covering leasehold improvements and equipment; consult lenders for qualifications.
Equipment Financing
Vendors finance fitness equipment ($139,873-$157,936) and technology packages.
ROBS (Rollovers as Business Startups)
Use qualified retirement funds for initial investment without penalties or loans.
Self-Funding or Investor Equity
Covers franchise fee, three months rent/deposit ($33,500-$58,700), and working capital.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Weeks 1-2: Inquiry and Qualification
Submit application; review FDD and execute franchise agreement with $42,500 fee.
Weeks 3-6: Site Selection and Design
Secure lease, engage architect ($128,250-$260,750), plan leasehold improvements ($170,280-$417,300).
Weeks 7-12: Training and Procurement
Complete 63-hour initial training; order equipment ($139,873-$157,936) and ProVision technology ($37,857-$45,462).
Months 4-6: Construction and Setup
Buildout, install signs ($142,500-$369,000), furniture, insurance; optional construction management ($0-$125,000).
Weeks Pre-Opening: Marketing Ramp
Pre-sale and grand opening advertising ($11,000-$23,000 minimum), staff hiring training.
Opening Week: Launch
Open center, initiate monthly fees, achieve 1,200 continuing engagement credits annually.
Find out in 60 seconds
Are you a Anytime Fitness match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your fit-score and the reasoning behind it.
Take the assessmentCommon questions
How much does an Anytime Fitness franchise cost?
Initial franchise fee is $42,500. Total initial investment ranges from $539,329 to $905,482.
What is the initial investment range for Anytime Fitness?
From $539,329 low-end to $905,482 high-end for 4,000-7,000 square foot vanilla shell spaces, per 2025 FDD estimates.
What are Anytime Fitness ongoing fees?
Royalty $842 monthly per center, marketing $900, technology $799; subject to annual CPI or 10% increases.
Does Anytime Fitness provide Item 19 financial performance data?
Yes, for 1,683 centers using AF Coaching full-year 2026: total revenue disclosed with 39% at or above average, highest $2,048,737.
What training does Anytime Fitness offer?
63 hours initial training on operations, sales, coaching, technology; virtual or Minnesota-based, plus ongoing consultant support.
Anytime Fitness vs Planet Fitness franchise: key differences?
Anytime Fitness charges fixed monthly fees ($842 royalty, $900 marketing) versus percentage royalties; focuses on 24/7 coaching centers.
How long is Anytime Fitness franchise training?
Initial program 63 hours: online self-paced, 3-5 classroom days, 1-3 job shadowing days before opening.
What is the Anytime Fitness franchise territory?
Exclusive territory based on population and demographics; details in FDD upon qualification.
Anytime Fitness franchisee reviews and success rates?
Item 19 shows 39% of 1,683 reporting centers above average revenue; individual results vary per FDD disclaimers.
Can I own multiple Anytime Fitness locations?
Yes, with scaled fees for 4+ centers; multi-unit owners pay $109 per center monthly for AF Coaching on 4-9 centers.
What size is an Anytime Fitness gym?
Typically 4,000 to 7,000 square feet in vanilla shell retail spaces.