Is Camp Bow Wow right for you?
Proven Scale
225 franchised locations operating as of December 31, 2025 with 207 locations reporting financial results after at least 24 months of operation.
Established System
Franchisor supplies initial training, on-site opening support, operations manual, intranet systems, and ongoing operational guidance.
Defined Investment Range
Total initial investment estimated between $954,606 and $1,229,536 for a single 6,000 square foot prototype location.
About Camp Bow Wow
Camp Bow Wow is a pet services franchise founded in 2003 and headquartered in Westminster, Colorado. The brand operates under Propelled Brands Franchising, LLC and provides dog boarding, day care, enrichment activities, and optional grooming and shuttle services from purpose-built facilities of approximately 6,000 square feet. As of year-end 2025, the system included 225 franchised locations and one company-owned outlet across 42 states.
Franchisees operate specialized indoor pet care facilities that combine climate-controlled boarding suites, day care play yards, enrichment programs, and optional grooming. Operations center on a 6,000 square foot prototype with webcam monitoring for owners, standardized safety protocols, and proprietary software for reservations and client communication. The model emphasizes supervised group play, individualized care plans, and a staffed facility open seven days per week.
Propelled Brands Franchising, LLC is a Delaware limited liability company formed on December 28, 2021, with principal place of business in Carrollton, Texas. It is a subsidiary of Propelled Brands Holdings, Inc., which is owned by funds controlled by LightBay Capital and Freeman Spogli & Co.
The business model
How a Camp Bow Wow territory actually makes money at the unit level.
Revenue Model
Franchisees generate revenue from dog boarding, day care, enrichment services, and optional grooming and transportation. Royalty is 3.5 percent of net revenue in year one, then the greater of 7 percent or a minimum monthly royalty thereafter.
Initial Fees
Single-unit franchise fee is $50,000. Area developer fee is $125,000. Project management fee of $5,000 is required for build-out assistance.
Ongoing Fees
Advertising fund contribution of 1 percent of net revenue (capped at 3 percent), local advertising expense of 3 percent of net revenue, marketing platform fee of $300 per month, and technology fee of $250 per month plus third-party software costs.
Facility and Supply Requirements
Operations require a 6,000 square foot leased facility with specific build-out, kennels, fencing, webcam systems, and signage. Franchisees must purchase equipment, supplies, and services from approved or designated suppliers representing approximately 15 percent of operating costs.
Territory Structure
Each franchise receives a non-exclusive authorized territory based on demographics and boundaries. The franchisor will not open or license another Camp Bow Wow within the territory except for non-traditional locations and reserved channels.
System Growth
Net increase of 13 outlets in 2023, 10 in 2024, and 2 in 2025. The franchisor projects 17 new outlets in the next fiscal year.
Quick facts
Initial franchise fee
$50,000
Total investment range
$954,606 to $1,229,536
Royalty
7.00% of gross revenue
Marketing fund
1.00% of gross revenue
Founded
2003
Headquarters
Westminster, CO
Active US franchisees
188
Total US units
205
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial Camp Services Training for the franchisee or majority owner and the manager at location(s) designated by the franchisor prior to opening.
- +On-site training at the Camp Site immediately prior to opening.
- +Opening Week Support by franchisor personnel during the first week of operations.
- +Access to operations manual, intranet systems including CampConnect, and learning management system.
- +Post-opening guidance by phone or email, site evaluations, refresher training, and general operational and advertising support.
- +Advertising Fund administration for national and regional brand initiatives.
Honest disclosure: what's NOT provided
The franchisor does not provide training on real estate selection, lease negotiation, construction management beyond the included project management and two site visits, or full-service grooming and training services which are optional and require separate instruction at additional cost.
Multi-unit growth path
Multi-unit development is available through area development agreements requiring a minimum of three locations on an agreed schedule. Only 12 of 188 operators, or 6.4 percent, currently own multiple units. The majority of franchisees operate a single location. Development beyond the first unit requires separate capital for each additional site and adherence to the development schedule or risk loss of rights.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loans
Many franchisees finance a portion of the $954,606 to $1,229,536 investment through SBA-guaranteed loans. Lenders familiar with the brand may offer terms up to 10 years for equipment and leasehold improvements.
Equipment and Vendor Financing
Kennels, fencing, webcam systems, and other equipment may be financed through manufacturer or third-party leasing programs, reducing upfront cash requirements.
Home Equity or Retirement Funds
Prospective owners often utilize home equity lines of credit or rollover for business startups (ROBS) from 401(k) accounts to meet equity requirements.
Franchisor Resources
The franchisor does not offer direct financing but maintains relationships with preferred lenders and can provide guidance on lender presentation packages.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Validation
Discovery calls, review of the filed disclosures, calls with existing franchisees, and market research. Typically weeks 1-3.
Franchise Agreement
Sign franchise agreement, pay $50,000 initial fee, and begin site selection process. Week 4-6.
Site Selection and Design
Identify and secure approximately 6,000 square foot location, complete architectural plans, and obtain permits. Months 2-5.
Build-out and Setup
Complete improvements, install kennels, fencing, webcam system, signage, and initial inventory. Months 4-7.
Training
Attend initial Camp Services Training, on-site training, and prepare staff. Weeks leading to opening.
Launch
Grand opening with required launch advertising, opening week support from franchisor, and first 3 months of operations. Month 7-8.
Stabilization
Operate first three months with working capital reserve, implement local marketing, and receive ongoing operational support.
Match assessment
Are you a Camp Bow Wow match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Camp Bow Wow franchise cost?
Total initial investment ranges from $954,606 to $1,229,536 according to the investment disclosure of the 2025 the filed disclosures. This includes a $50,000 franchise fee, build-out of a 6,000 square foot facility, equipment, initial inventory, and three months of working capital.
What is the Camp Bow Wow franchise fee?
The initial franchise fee is $50,000 for a single unit. The area developer fee is $125,000 for multi-unit rights.
What royalty and advertising fees does Camp Bow Wow charge?
Royalty is 3.5 percent of net revenue in the first year then the greater of 7 percent or a minimum monthly royalty. Advertising fund contribution is 1 percent of net revenue up to 3 percent, plus a required 3 percent local advertising expense and $300 monthly marketing platform fee.
Does Camp Bow Wow provide financial performance representations?
Yes. the financial-performance disclosure discloses 2025 average and median revenue, expense, EBITDA, and owner benefit figures for 207 franchised locations open at least 24 months. High and low Gross Sales for the group were $2,465,224 and $371,438 respectively.
How many Camp Bow Wow locations are there?
As of December 31, 2025 there were 225 franchised locations and one company-owned location for a total of 226 outlets in the United States.
What training and support does Camp Bow Wow offer?
The franchisor provides initial services training, on-site pre-opening training, opening week support, access to operations manuals and intranet systems, ongoing operational guidance, site evaluations, and advertising fund management.
Is Camp Bow Wow a good investment compared to other pet franchises?
Camp Bow Wow operates larger purpose-built facilities with higher average investment than many mobile or home-based pet services concepts. Its scale supports higher revenue potential but requires greater real estate and construction commitments. Prospective buyers should compare the financial-performance disclosure results across brands.
How many Camp Bow Wow franchisees own multiple units?
Of 188 operators, 12 own multiple units representing 6.4 percent multi-unit ownership. The model is primarily single-unit.
What is the typical size of a Camp Bow Wow facility?
The prototype is approximately 6,000 square feet. Financial representations are also provided for a subset of locations 9,000 square feet or smaller.
Does Camp Bow Wow offer territory exclusivity?
Franchisees receive a non-exclusive authorized territory in which the franchisor will not open or license another Camp Bow Wow location except for non-traditional sites and reserved channels.
What are the growth trends for Camp Bow Wow?
The system added a net 13 locations in 2023, 10 in 2024, and 2 in 2025. The franchisor projects 17 new outlets in the next fiscal year.
Are Camp Bow Wow franchisees required to buy supplies from approved vendors?
Yes. Franchisees must purchase equipment, supplies, marketing materials, software, insurance, and many build-out components from approved or designated suppliers. These purchases represent approximately 15 percent of operating costs.
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