Is Club Pilates right for you?
Scale of Network
1,179 franchised studios at end of 2025, with net unit growth of 115, 161, and 150 studios in 2023-2025 respectively.
the financial-performance disclosure Disclosure
Historical data reported for 1,005 qualified studios; average gross revenue of $987,800 with 48% of studios at or above that figure.
Defined Territory
Non-exclusive territory with protected Designated Territory of at least 15,000 population where the franchisor will not open or license another Club Pilates studio.
About Club Pilates
Club Pilates is a boutique fitness franchise offering reformer-based group and private Pilates classes, mat work, strength training, stretching, and mobility programs. Founded in 2012 and headquartered in Irvine, California, the brand is a subsidiary of publicly traded Xponential Fitness, Inc. (NYSE: XPOF). As of year-end 2025 the system operated 1,179 franchised studios across 47 states and the District of Columbia.
Franchisees operate 1,500-1,800 square foot studios that deliver instructor-led small-group reformer classes and complementary fitness services using a standardized operating system. Studios follow prescribed design, equipment, retail, customer-service, and management protocols. The model relies on membership revenue, retail sales, and teacher-training programs, with required purchases from approved suppliers representing 73-88% of operational spend.
Xponential Fitness LLC is the direct parent of XPOF Assetco, LLC which is the direct parent of the franchisor; Xponential Fitness LLC is controlled via an intermediate holding company by Xponential Fitness, Inc., a publicly traded company (NYSE: XPOF).
The business model
How a Club Pilates territory actually makes money at the unit level.
Initial Franchise Fee
$65,000 for a single studio; $20,000 area-development fee for a typical three-studio multi-unit agreement.
Ongoing Fees
Royalty of 8% of gross sales, brand development fund contribution of 2% of gross sales, technology fee of $550 per month.
Total Investment Range
$403,289 to $1,029,811 for a single studio including franchise fee, leasehold improvements, equipment, initial marketing, three months working capital, and all other listed costs.
Required Purchases
Franchisees must buy 73-88% of operational needs from approved suppliers including fitness equipment, retail inventory, technology, and insurance; franchisor and affiliates may earn rebates.
Revenue Mix
the financial-performance disclosure discloses average revenue mix, monthly active members, new memberships, and attrition for 1,005 qualified studios and monthly ramp data for new studios opened in 2025.
Territory & Exclusivity
Designated Territory defined by zip codes, streets, or radius; franchisor retains rights to sell through online, non-traditional, and other Xponential brands within the same geography.
Quick facts
Initial franchise fee
$65,000
Total investment range
$403,289 to $1,029,811
Royalty
8.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2012
Headquarters
Irvine, CA
Active US franchisees
60
Total US units
400
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Proprietary Initial Training Program for the franchisee or Operating Principal and Designated Manager, conducted at corporate headquarters or designated facility prior to opening.
- +Access to the Learning Management System containing 9,079 pages of specifications, standards, and procedures before training begins.
- +Instructor Bridge Training Program for prospective Authorized Instructors.
- +Continuing advisory assistance in studio development and operations as the franchisor deems appropriate.
- +Marketing, advertising, and promotional materials with required prior approval of all local advertising and social media.
- +Additional training available upon request at the franchisee's expense.
Honest disclosure: what's NOT provided
The the filed disclosures does not specify total training hours, on-the-job training hours, or classroom hours. No on-site opening support is listed as included in the initial training program.
Multi-unit growth path
Area developers may secure a larger Development Area and pay a $20,000 area-development fee for a typical three-studio agreement. Multi-unit developers must adhere to a development schedule to maintain rights in the Development Area. Single-unit franchisees have no obligation to open additional studios. As of 2025 the majority of growth has come from both new single and multi-unit operators, with 133 transfers recorded that year.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA Loan Programs
Many Club Pilates franchisees finance through SBA 7(a) or 504 loans; franchisor is not an SBA-registered lender but the concept has qualified in prior transactions.
Equipment & FF&E Financing
Fitness equipment and initial FF&E package of $128,986-$170,034 may be financed through third-party leasing or equipment loans from approved or conventional lenders.
Personal Capital & Partnerships
Typical single-unit investment of $403,289-$1,029,811 is funded by personal savings, retirement rollovers, home equity lines, or private investors.
Franchisor Incentives
No direct financing is offered by Club Pilates Franchise SPV, LLC or Xponential Fitness; franchisees must arrange capital independently.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Validation & Signing
Review the filed disclosures, speak with existing franchisees, sign Franchise Agreement and pay initial franchise fee of $65,000.
Site Selection
Identify and submit location within Designated Territory using demographic software; secure lease with landlord, attorney, and architect input.
Build-Out & Pre-Opening
Complete leasehold improvements, install approved fitness equipment and FF&E package, receive pre-sales and soft-opening retail inventory kit, and conduct initial local marketing.
Training
Attend Initial Training Program at headquarters, complete Instructor Bridge Training, and onboard authorized instructors.
Soft Opening
Begin pre-sales membership drive, complete technology and software setup, and prepare for official opening.
Grand Opening & Ramp
Launch studio operations and follow the disclosed monthly membership and revenue ramp for new studios in the first 12 months.
Ongoing Operations
Meet monthly local advertising requirement, remit 8% royalty and 2% brand fund contribution, and utilize continuing advisory support.
Match assessment
Are you a Club Pilates match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Club Pilates franchise cost?
Total initial investment ranges from $403,289 to $1,029,811 according to the investment disclosure of the 2025 the filed disclosures. This includes a $65,000 franchise fee, build-out, equipment, initial marketing, and three months of working capital.
What is the royalty fee for Club Pilates?
The royalty is 8% of gross sales. Franchisees also contribute 2% of gross sales to the brand development fund and pay a $550 monthly technology fee.
Does Club Pilates provide financial performance representations?
Yes. the financial-performance disclosure reports 2025 data for 1,005 qualified studios showing average gross revenue of $987,800 with a range of $146,300 to $2,302,000. 48% of studios met or exceeded the average.
How many Club Pilates studios are there?
As of December 31, 2025 the system had 1,179 franchised studios and zero company-owned studios. Net unit growth was 150 studios in 2025.
What is the difference between Club Pilates and other Xponential brands?
Club Pilates specializes in reformer-based Pilates and related strength and mobility classes. Xponential also franchises Pure Barre, Stretch Lab, Yoga Six, and BFT under separate agreements and marks.
Do Club Pilates franchisees get an exclusive territory?
Franchisees receive a non-exclusive overall territory but a protected Designated Territory, typically based on at least 15,000 population, where the franchisor will not open or license another Club Pilates studio.
How long does it take to open a Club Pilates studio?
From signing to opening typically spans 4-8 months depending on site selection, permitting, and build-out. New studios are provided monthly ramp-up performance data for the first 12 months after soft opening.
Can I own multiple Club Pilates studios?
Yes. Area-development agreements are available with a $20,000 fee for a typical three-studio commitment. Developers must meet an agreed development schedule.
What training and support does Club Pilates provide?
Initial training for the operator, manager, and instructors is conducted at headquarters. Ongoing advisory support, marketing materials, and a comprehensive Learning Management System are provided. Additional training is available at the franchisee's expense.
Are there any reviews from Club Pilates franchisees?
Prospective franchisees should review the list of current and former franchisees in the the filed disclosures and speak directly with operators. The the filed disclosures discloses transfers, terminations, and ceased operations for the past three years.
Does Club Pilates require franchisees to buy equipment from the franchisor?
Yes. The fitness equipment and initial FF&E package must be purchased from approved suppliers and totals $128,986-$170,034. Ongoing purchases from approved suppliers represent 73-88% of operational spend.
What is the average revenue of a Club Pilates studio?
the financial-performance disclosure reports average gross revenue of $987,800 for 1,005 qualified studios in 2025. Results vary significantly by location, management, and market maturity.
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