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Established Scale
619 franchised units operating in 45 states as of 2025, with net growth of 41 units that year.
Financial Disclosure
Item 19 reports average net revenue for 600 mature units, providing a benchmark for performance.
Comprehensive Training
Multi-phase program with eLearning, webinars, and four days in Irvine, CA, at no additional franchisor fee.
About Comfort Keepers
Comfort Keepers, founded in 1999 and headquartered in Irvine, California, is franchised by CK Franchising, Inc., a subsidiary of CK Holdco, Inc. The brand specializes in non-medical in-home senior care services. As of 2025, the system includes 619 franchised outlets and 5 company-owned units across 45 states.
Franchisees deliver in-home care to seniors, including companionship, personal assistance, and interactive caregiving based on the Elevating the Human Spirit approach. Operations center on recruiting and training caregivers, managing client intake and consultations, and developing referral networks within assigned zip code territories of at least 200,000 population. Territories are non-exclusive, with franchisor rights to certain channels like internet and direct marketing.
CK Holdco, Inc. is a Delaware corporation that wholly owns CK Franchising, Inc. and shares its principal business address. CK Holdco is wholly owned by Elevate Care International Inc., which is part of an ownership chain of Delaware entities ultimately owned by Elevate Care International GP LLC and HCP V CK LP, all organized on September 13, 2013.
The business model
How a Comfort Keepers territory actually makes money at the unit level.
Initial Investment
Total estimated investment ranges from $119,560 to $190,700 for a start-up franchise, including three months working capital.
Franchise Fee
$55,000 initial franchise fee per business, non-refundable.
Ongoing Fees
Royalty of 5% of gross revenue, with minimums in early months; national brand fund the lesser of $802.89 monthly or 2% of gross revenue; local advertising minimum $1,000 monthly or 2%.
Territory Structure
Assigned via zip codes with minimum 200,000 population; non-exclusive protections.
Supply Requirements
Mandatory use of POSH and Polsinelli for certain items; franchisor supplies SafetyChoice technology; 12-20% of purchases from approved sources.
Quick facts
Initial franchise fee
$55,000
Total investment range
$119,560 – $190,700
Royalty
5.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
1999
Headquarters
Irvine, CA
Active US franchisees
24
Total US units
24
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +eLearning modules totaling 10 hours on caregiver recruitment and onboarding, client intake and consultations, business development.
- +Webinars covering company overview, operations manual, competitive analysis, leadership, totaling approximately 11 hours.
- +Four days in-person training in Irvine, CA (28 classroom hours) on practical client journey, caregiver processes, business development role-plays.
- +Follow-up webinars on digital marketing, partnerships, and marketing tools.
- +No franchisor training fee; first-year fees covered for POSH, Care Academy, and national conference for up to two owners.
- +Ongoing access to operations manual via intranet; optional refresher courses.
Multi-unit growth path
Expansion agreements available after initial territory success, with $5,000 deposit creditable to franchise fee if signed within 180 days. No aggregate data on multi-unit operators provided. Franchisor assesses performance for additional territories.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA Loans
Service franchises like senior care qualify for SBA 7(a) loans covering up to 90% of investment.
Rollover 401(k)
ROBS structure allows retirement funds for investment without taxes or penalties.
Bank Term Loans
Conventional lending based on personal credit, net worth, and business plan.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Weeks 1-2: Discovery
Submit inquiry, receive and review FDD, execute franchise deposit agreement for $5,000 if pursuing.
Weeks 3-4: Validation
Complete application, conduct discovery calls, visit corporate headquarters or existing franchisees.
Weeks 5-6: Agreement
Sign franchise agreement, pay remaining $50,000 fee, select territory from available zip codes.
Weeks 7-10: Pre-Launch
Complete initial training program including eLearning, webinars, and Irvine in-person sessions; secure premises, licenses, insurance.
Weeks 11-12: Setup
Acquire equipment, implement required systems like POSH and HIPAA-compliant software, hire initial caregivers.
Week 13: Launch
Begin operations, activate marketing, start client intake and caregiver deployment.
Find out in 60 seconds
Are you a Comfort Keepers match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your fit-score and the reasoning behind it.
Take the assessmentCommon questions
How much does a Comfort Keepers franchise cost?
Initial franchise fee is $55,000. Total estimated investment for start-up ranges from $119,560 to $190,700, including three months additional funds.
What is the royalty fee for Comfort Keepers?
5% of gross revenue, with minimum $500 monthly in first 24 months; applied to greater of gross revenue or minimum performance standard gross revenue after 24 months if standards not met.
Does Comfort Keepers provide financial performance representations?
Yes, Item 19 discloses average net revenue of $1,277,857 for 600 units operating 12+ months in 2024-2025 reporting period, with 31% above average.
What is the initial investment range for Comfort Keepers?
$119,560 low-end to $190,700 high-end, varying by location, licensure, and other factors; includes franchise fee, premises, equipment, training expenses, and three months working capital.
How long is Comfort Keepers training?
Four-part program: eLearning (10 hours), webinars (11+ hours), four days in-person in Irvine, CA (28 hours), and follow-up webinars; total exceeds 50 hours for up to two persons.
What territory does a Comfort Keepers franchise get?
Fixed zip codes with minimum 200,000 population; non-exclusive, franchisor reserves internet, telemarketing, and other channels.
Comfort Keepers vs Home Instead: key differences?
Both non-medical senior care; Comfort Keepers territories by zip codes min 200k pop, 5% royalty; discloses Item 19 averages for 600 units.
Comfort Keepers franchisee reviews and satisfaction?
System grew net 41 franchised units in 2025 to 619 total; consult Item 20 outlets table and listed franchisees in FDD for experiences.
Is financing available for Comfort Keepers?
No direct franchisor financing; third-party options like SBA loans common for $120k-$190k investments in senior care.
What support does Comfort Keepers provide after training?
Ongoing intranet access to operations manual, optional refreshers, first-year POSH/Care Academy fees, marketing tools including MarketingGPT.
How many Comfort Keepers franchises are there?
619 franchised and 5 company-owned as of 2025, operating in 45 states.