Is Comfort Keepers right for you?
Established Scale
619 franchised units as of year-end 2025 with 35 percent of operators owning multiple units.
Recurring Revenue Model
Non-medical home care generates repeat weekly service hours; average 1.54 units per active operator.
Defined Territory
Exclusive zip-code territories sized to minimum 200,000 population with non-exclusive rights and limited protections.
About Comfort Keepers
Comfort Keepers is a non-medical home care franchise founded in 1999 and headquartered in Irvine, California. The brand, owned by CK Holdco, Inc., provides in-home personal care, companionship, and safety monitoring services to seniors and adults needing assistance. As of the 2025 the filed disclosures, the system included 619 franchised units and 5 company-owned units across 45 states.
Franchisees operate a local business that matches screened caregivers with clients needing non-medical support such as personal care, meal preparation, light housekeeping, transportation, and companionship. The model centers on caregiver recruitment, client intake and consultation, business development through referral networks, and ongoing client and caregiver engagement. Services are delivered in clients' homes within a defined zip-code territory of at least 200,000 population.
CK Holdco, Inc. is a Delaware corporation that wholly owns CK Franchising, Inc. and shares its principal business address. CK Holdco is wholly owned by Elevate Care International Inc., which is part of an ownership chain of Delaware entities ultimately owned by Elevate Care International GP LLC and HCP V CK LP, all organized on September 13, 2013.
The business model
How a Comfort Keepers territory actually makes money at the unit level.
Initial Franchise Fee
A $55,000 initial franchise fee per franchised business is required. A separate $5,000 deposit applies under the first Expansion Agreement and is credited toward the fee if the Franchise Agreement is signed within 180 days.
Royalty and Marketing Fees
Royalty is 5 percent of gross revenue with a $500 monthly minimum in the first 24 months. Beginning month 25, the greater of actual or minimum performance standard gross revenue may be used if standards are not met. National Brand Fund contribution is the lesser of $802.89 per month or 2 percent of gross revenue. Local advertising requires the greater of $1,000 per month or 2 percent of gross revenue.
Initial Investment Range
Total initial investment for a start-up location ranges from $119,560 to $190,700. This includes the franchise fee, leasehold costs, equipment, insurance, training expenses, licensure, caregiver onboarding, marketing, and three months of additional working capital.
Supply and Technology Requirements
Franchisees must purchase from designated suppliers including POSH for technology services and use HIPAA-compliant systems, specific software platforms, and background screening vendors. These required purchases represent 12-20 percent of total spend.
Financial Performance Representation
the financial-performance disclosure discloses average and median net revenue, hours of service, gross operating margin, and owners discretionary profit for 600 franchised businesses operating at least 12 months that reported complete data for the period September 2024 through August 2025.
Territory and Growth
Territories are fixed by zip codes and non-exclusive. The system added a net 41 franchised units in 2025 following net growth of 49 units in 2024.
Quick facts
Initial franchise fee
$55,000
Total investment range
$119,560 to $190,700
Royalty
5.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
1999
Headquarters
Irvine, CA
Active US franchisees
493
Total US units
759
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +eLearning modules covering caregiver recruitment, interviewing, onboarding, engagement, retention, client intake, care consultation, overcoming objections, and business development through referrals (approximately 10 hours).
- +Series of live webinars on company history, operations manual, competitive analysis, intake calls, leadership, digital marketing, partnerships, market research, and MarketingGPT tools (approximately 15 hours).
- +Four days of in-person training at the Irvine, California headquarters focused on practical application of client journey, caregiver journey, and business development activities including role plays and local planning (21 hours).
- +Follow-up webinars on digital presence, PPC, SEO, website customization, national and local partnerships, and marketing tools.
- +Franchisor pays first-year fees for POSH subscription, Care Academy online learning, and registration for up to two owners at the national Connect Conference.
- +Ongoing access to the Operations Manual via intranet plus optional additional or refresher training at no additional fee.
Honest disclosure: what's NOT provided
The franchisor does not provide on-the-job training at the franchisee's location. Franchisees are responsible for all travel, lodging, and incidental costs associated with initial training. Certification costs and any state-specific training are paid by the franchisee.
Multi-unit growth path
Approximately 35 percent of Comfort Keepers operators own multiple units. The brand offers an Expansion Agreement that allows experienced franchisees to develop additional territories under a reduced initial franchise fee structure. Multi-unit operators benefit from shared overhead, centralized caregiver recruitment, and established referral networks. Success in additional units depends on replicating local sales execution and maintaining compliance with minimum performance standards across territories.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loan Program
Many Comfort Keepers franchisees utilize SBA-guaranteed loans to finance a significant portion of the initial investment. The brand is eligible for SBA financing and operators should consult with SBA-preferred lenders familiar with senior-care franchises.
Equipment and Technology Financing
Portions of the investment related to office equipment, computers, and SafetyChoice technology services may be financed through vendor or third-party equipment leasing programs.
Retirement Plan Rollovers (ROBS)
Qualified franchisees use rollover for business startups to access 401(k) or IRA funds without early withdrawal penalties or taxes to fund the franchise fee and part of startup costs.
Home Equity or Personal Capital
Traditional home equity lines of credit or personal savings are commonly used to cover the equity requirement after securing SBA or other financing.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery and Validation
Review the filed disclosures, speak with franchisor leadership and existing operators, validate local market opportunity and personal fit for the home-care business model.
Franchise Deposit
Sign Franchise Deposit Agreement and pay $5,000 deposit (credited toward initial fee if Franchise Agreement is executed within 180 days).
Franchise Agreement Execution
Complete final due diligence, sign Franchise Agreement, and pay balance of the $55,000 initial franchise fee.
Pre-Opening Training
Complete eLearning, webinar series, and four-day in-person training in Irvine, California. Simultaneously secure office space, hire and train initial caregivers, and obtain required state licenses.
Office Setup and Launch
Install required technology systems, complete local marketing setup, recruit and onboard caregivers, build referral relationships, and open for client intake.
First 90 Days
Focus on client acquisition, caregiver retention, and service delivery while managing the three months of working capital disclosed in the investment disclosure.
Ongoing Operations
Utilize franchisor intranet resources, attend optional refresher training, participate in cooperative advertising where designated, and drive toward minimum performance standards.
Match assessment
Are you a Comfort Keepers match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Comfort Keepers franchise cost?
The initial franchise fee is $55,000. Total initial investment ranges from $119,560 to $190,700 according to the investment disclosure of the 2025 the filed disclosures. This includes three months of working capital.
What is the royalty fee for Comfort Keepers?
The royalty is 5 percent of gross revenue with a $500 monthly minimum during the first 24 months. After month 24, the greater of actual gross revenue or minimum performance standard gross revenue may apply if standards are not met.
Does Comfort Keepers provide financial performance representations?
Yes. the financial-performance disclosure discloses average and median net revenue, service hours, gross operating margin, and owners discretionary profit for 600 qualifying franchised businesses based on the 12-month period ending August 31, 2025. 31 percent of units exceeded the average net revenue.
How many Comfort Keepers franchises are there?
As of year-end 2025 there were 619 franchised units and 5 company-owned units. The system added a net 41 franchised units during 2025.
Is Comfort Keepers a good franchise to own?
Comfort Keepers operates in the growing non-medical home care sector. 35 percent of operators own multiple units. Results vary significantly by operator execution, local market conditions, and ability to recruit and retain caregivers.
What territories does Comfort Keepers offer?
Each territory is defined by specific U.S. Postal Service zip codes with a minimum population of 200,000. Territories are non-exclusive and the franchisor reserves rights to sell through internet, telemarketing, and key account channels.
How long does it take to open a Comfort Keepers franchise?
Most franchisees complete training and open within four to six months of signing the Franchise Agreement. Timeline depends on state licensing requirements, office build-out, and caregiver hiring speed.
Does Comfort Keepers offer multi-unit development?
Yes. Experienced operators may sign an Expansion Agreement for additional territories. Approximately 35 percent of current operators own more than one unit.
What training does Comfort Keepers provide?
The program includes eLearning, live webinars, and four days of in-person training at headquarters in Irvine, California. Training covers caregiver recruitment, client intake and sales processes, business development, digital marketing, and leadership.
How does Comfort Keepers compare to Home Instead or Visiting Angels?
Comfort Keepers focuses exclusively on non-medical care and companionship. It offers a similar royalty structure and training model but differs in territory definition, technology platform requirements, and disclosed financial metrics. Prospective buyers should compare the financial-performance disclosure data and speak with operators of each brand.
Are Comfort Keepers franchisees profitable?
the financial-performance disclosure reports owners discretionary profit for a subset of PMG franchisees. Individual results vary widely based on revenue achieved, labor costs, and overhead. The the filed disclosures cautions that disclosed figures do not reflect all operating expenses or net profit.
What support does Comfort Keepers provide after opening?
Franchisees receive ongoing access to the operations manual via intranet, optional refresher training, marketing tools including MarketingGPT, and participation in national and local advertising programs. Field support is provided as needed.
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