Is Crumbl Cookies right for you?
Proven Scale
1,101 franchised units as of 2025 with consistent net growth across the prior three years.
Gross Sales Performance
Average gross sales of $1,139,162 among 776 continuously operating locations in 2025 (74% of eligible outlets).
Low Entry Unit Count
Single-unit franchise available with $50,000 initial franchise fee; area development requires $150,000 for a minimum of three units.
About Crumbl Cookies
Crumbl Cookies is a rapidly expanding cookie-baking and delivery concept founded in 2018 and headquartered in Provo, Utah. The brand operates under Crumbl Franchising, LLC, a subsidiary of Crumbl Holdings Parent LLC, which received a minority investment from funds affiliated with TSG Consumer Partners. As of year-end 2025, the system included 1,101 franchised units across 51 states and Puerto Rico, with net unit growth of 43 locations that year.
Franchisees operate retail locations of 1,600 to 2,000 square feet focused on baking and selling fresh, warm cookies on a weekly rotating flavor menu, complemented by ice cream and other items. The model emphasizes delivery, online ordering, and off-premise sales alongside in-store pickup. Operations rely on proprietary mixes, ingredients, and equipment sourced exclusively from the franchisor or its approved suppliers.
Crumbl Holdings Parent LLC is the ultimate parent of Crumbl Franchising, LLC. It was organized on April 2, 2025, is owned and managed by the founders, and has received a minority investment from investment funds affiliated with TSG Consumer Partners, L.P.
The business model
How a Crumbl Cookies territory actually makes money at the unit level.
Revenue Model
Franchisees generate revenue primarily through in-store, pickup, and delivery sales of weekly rotating cookie flavors, ice cream, and complementary products. The model is built for high-velocity, limited-menu production with significant off-premise emphasis.
Fee Structure
Royalty fee of 8% of gross sales, marketing fund contribution of 2% of gross sales, and monthly technology fee of $650. Additional cooperative advertising of 1-2% may apply if formed locally.
Initial Investment
Total investment for a single location ranges from $848,566 to $1,472,533. Major components include real estate improvements ($350,000-$700,000), equipment and fixtures ($268,000-$306,000), and three months of working capital.
Supply Chain Economics
85-95% of purchases must be made from the franchisor, its affiliate Crumbl Foods, LLC, or approved suppliers. The franchisor and affiliates receive rebates and fees from these suppliers.
Territory Structure
Non-exclusive territories typically 1-2 miles in radius. The franchisor reserves rights to non-traditional outlets, online sales, national accounts, and other distribution channels including Crust Club under a separate mark.
Quick facts
Initial franchise fee
$50,000
Total investment range
$848,566 to $1,472,533
Royalty
8.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2018
Headquarters
Provo, UT
Active US franchisees
60
Total US units
62
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training program for the franchisee, primary owner, and managers as outlined in the franchise agreement.
- +Opening tech equipment package and box and ingredient package provided by the franchisor.
- +Ongoing operational support including manual updates, remote and in-person assistance, periodic inspections, and system software access.
- +Optional conferences, seminars, and additional training sessions available throughout the term (fees may apply).
- +National marketing direction and digital advertising material development support.
Honest disclosure: what's NOT provided
The franchisor does not assist with hiring, firing, managing, compensating, or training of the franchisee's employees beyond certain management training. The franchisor provides no support for employment-related decisions or creation of employee management policies.
Multi-unit growth path
Multi-unit ownership is possible through either sequential single-unit development or area development agreements requiring a minimum of three units and an upfront $150,000 fee. Only 2 of 60 profiled operators own multiple units, indicating that the majority of current owners operate a single location. Area developers must meet a negotiated development schedule to retain rights; the franchisor projects 98 new outlets system-wide in the coming year.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loan
Many franchisees utilize SBA-backed loans for a significant portion of the $848,566-$1,472,533 investment range. Lenders familiar with the brand may offer favorable terms given system scale.
Conventional Bank Financing
Regional and national banks provide equipment, leasehold, and working capital loans. Strong personal credit and liquidity are typically required.
Franchisor Relationships
While Crumbl does not directly finance franchisees, the franchisor may provide introductions to preferred lenders and equipment leasing partners.
Investor or Partner Capital
Many multi-unit prospects bring outside equity partners or family investment to meet the higher capital requirements of area development.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Application and Qualification
Submit application and financial documentation for franchisor review. Initial conversations focus on candidate fit and capital availability.
Discovery Day
Attend virtual or in-person discovery session at franchisor headquarters in Provo, Utah, to meet the team and review the concept in detail.
Franchise Agreement Execution
Sign the franchise agreement and pay the $50,000 initial franchise fee (or $150,000 area developer fee for minimum three units).
Site Selection and Buildout
Secure location within the assigned 1-2 mile territory, complete lease negotiations, and oversee improvements and construction (typically 3-6 months).
Training and Preparation
Complete initial training for owners and managers. Receive and install opening tech and ingredient packages. Prepare for grand opening.
Opening and Launch
Open the store with franchisor field support. Begin operations under the weekly flavor rotation and integrated delivery platforms.
Ongoing Operations
Receive continuing support, compliance visits, and marketing direction while managing weekly production and sales cycles.
Match assessment
Are you a Crumbl Cookies match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Crumbl Cookies franchise cost?
Total initial investment for a single location ranges from $848,566 to $1,472,533 according to the investment disclosure of the 2025 the filed disclosures. This includes a $50,000 franchise fee, real estate improvements, equipment, inventory, training, and three months of working capital.
What is the Crumbl Cookies franchise fee?
The initial franchise fee is $50,000 for a single unit. Area development agreements require $150,000 for a minimum of three units.
What royalties and fees does Crumbl charge?
Royalty is 8% of gross sales, national marketing fund contribution is 2% of gross sales, and the technology fee is currently $650 per month. Additional fees may include local cooperative advertising (1-2%), training, transfers, and compliance fines.
Does Crumbl Cookies provide financial performance representations?
Yes. the financial-performance disclosure reports average 2025 gross sales of $1,139,162 across 776 qualifying locations (74% of eligible outlets). The range was $365,129 to $3,421,762. No net profit figures are disclosed.
How many Crumbl Cookies locations are there?
As of year-end 2025 there were 1,101 franchised units and zero company-owned outlets. The system added a net 43 franchised units during 2025.
Is territory exclusivity provided with a Crumbl franchise?
No. Territories are non-exclusive and generally 1-2 miles in radius. The franchisor reserves rights to open non-traditional outlets, sell through online channels, national accounts, and operate Crust Club under a separate mark.
How long does it take to open a Crumbl Cookies franchise?
From franchise agreement signing, the typical timeline is 6-9 months, driven primarily by site selection, lease negotiation, and buildout of the 1,600-2,000 square foot location.
Does Crumbl provide training?
Yes. Initial training is provided for the franchisee, primary owner, and managers. Ongoing support includes operational assistance, inspections, and marketing direction. The franchisor does not assist with employee hiring or HR policies.
What is the Crumbl Cookies multi-unit ownership path?
Operators may develop additional units sequentially or through area development agreements. Only a small percentage of current operators own multiple units. Area developers must meet a defined opening schedule.
Who are the founders of Crumbl Cookies?
Crumbl was founded in 2018 in Provo, Utah. Crumbl Holdings Parent LLC, the ultimate parent, is owned and managed by the founders and holds a minority investment from funds affiliated with TSG Consumer Partners.
How does Crumbl Cookies compare to other cookie or bakery franchises?
Crumbl differentiates through its weekly rotating flavor menu, heavy delivery focus, and scale (1,101 units). Prospective investors should compare the 8% royalty and supply-chain purchase requirements against competitors when modeling returns.
Are Crumbl franchisees required to buy supplies from the franchisor?
Yes. Franchisees must purchase 85-95% of their products, ingredients, equipment, and supplies from the franchisor, its affiliate Crumbl Foods, LLC, or approved suppliers. The franchisor receives rebates on these purchases.
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