Is CycleBar right for you?
Protected Territory
Franchisees receive a designated territory of up to 50,000 population or approximately a two-mile radius where the franchisor will not open or franchise another CycleBar studio.
Proven Scale
The system operated 218 franchised studios at the end of 2023, with 197 qualified studios used for historical gross revenue reporting.
Parent Platform
Ownership by publicly traded Xponential Fitness provides access to shared resources across multiple boutique fitness brands.
About CycleBar
CycleBar is a franchise concept within the Xponential Fitness portfolio that operates indoor cycling studios. Founded in 2015 and headquartered in Irvine, California, the brand offers franchisees the right to operate CycleBar-branded studios, typically 1,500 to 2,000 square feet in retail centers. As of year-end 2023 the system included 218 franchised studios and one company-owned location across 39 states and the District of Columbia.
CycleBar studios deliver instructor-led indoor cycling classes in a boutique fitness format. Each location features specialized cycling equipment, audio-visual systems, and retail merchandise. Franchisees manage daily operations, instructor staffing, member acquisition and retention, and local marketing within a protected territory centered on a single studio.
Xponential Fitness, LLC is the direct parent of XPOF Assetco, LLC which is the direct parent of CycleBar Franchising SPV, LLC; Xponential Fitness, LLC is controlled via an intermediate holding company by Xponential Fitness, Inc., a publicly traded company (NYSE: XPOF).
The business model
How a CycleBar territory actually makes money at the unit level.
Initial Franchise Fee
A $60,000 initial franchise fee is payable upon signing the Franchise Agreement. Multi-studio development agreements substitute a per-studio development fee of $45,000, $40,000 or $35,000 depending on the number of studios committed.
Ongoing Fees
Franchisees pay a 7 percent royalty on gross sales and contribute 2 percent of gross sales to the Brand Development Fund. A technology fee is currently $715 per month.
Investment Range
Total initial investment for a single studio is estimated between $337,720 and $511,455. This includes leasehold improvements, fitness equipment acquired primarily via lease-to-own, technology, opening inventory, insurance, marketing, and three months of working capital.
Revenue Disclosure
the financial-performance disclosure presents historical gross revenue averages, medians, and ranges for 197 qualified studios open at least six months during the February 2023 to January 2024 measurement period, segmented by scheduling intensity. New studios opened in 2023 are reported separately along with membership attrition and revenue mix data.
Supply Chain Requirements
Franchisees must purchase required equipment, signage, technology, insurance, music licenses, and initial inventory from approved suppliers. The franchisor or its affiliates may supply certain items and may receive rebates from suppliers.
Territory and Expansion
Each studio operates within a protected designated territory. Multi-unit developers receive a larger development area and must adhere to a development schedule.
Quick facts
Initial franchise fee
$60,000
Total investment range
$337,720 to $511,455
Royalty
7.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2015
Headquarters
Irvine, CA
Active US franchisees
60
Total US units
60
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Proprietary Initial Training Program for the franchisee or Operating Principal and the Designated Manager, conducted at corporate headquarters or another designated facility, typically within 30 days prior to opening.
- +Instructor Bootcamp for the initial cohort of Authorized Instructors.
- +A 229-page confidential operations manual provided prior to training.
- +Ongoing advisory assistance, additional training available upon request at the franchisee's expense, and administration of the Brand Development Fund.
Honest disclosure: what's NOT provided
The franchisor does not provide on-site management, daily operational staffing, or instructor recruitment beyond the initial Bootcamp. Additional on-site training, mystery shopper programs, or regional co-op support are available only if established and at additional cost to the franchisee.
Multi-unit growth path
Multi-unit development is available through a Development Agreement that replaces individual franchise fees with a per-studio development fee scaled by commitment size. Developers receive a larger development area with similar territorial protections and must follow an agreed development schedule. The operational model remains single-studio focused, requiring dedicated operating principals or managers for each location. Historical system data shows a portion of franchisees operate multiple studios, though specific multi-unit ownership statistics are not disclosed.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
Third-Party Equipment Leasing
Fitness equipment and initial FF&E are typically acquired through lease-to-own arrangements from third-party suppliers, reducing upfront capital compared with outright purchase.
SBA Loan Programs
Many CycleBar franchisees utilize SBA 7(a) or 504 loans to finance a significant portion of the initial investment. Franchisor cooperation with SBA lenders is standard.
Conventional Bank Financing
Qualified buyers may secure conventional commercial loans or lines of credit using personal assets, real estate collateral, or established credit history.
Portfolio Lender or 401(k) Rollover
Some investors utilize specialty franchise lenders or roll over retirement funds through a ROBS structure to meet equity requirements.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Validation & Signing
Complete due diligence, review the filed disclosures, sign Franchise Agreement and pay the $60,000 initial franchise fee.
Site Selection
Identify and secure a 1,500-2,000 square foot retail location within the approved territory. Franchisor reviews and approves the site.
Build-Out & Setup
Complete leasehold improvements, install approved fitness equipment, audio-visual systems, signage and technology. Order initial inventory kit.
Training
Attend Initial Training Program at corporate headquarters with Operating Principal and Designated Manager. Send initial instructors to Bootcamp.
Pre-Sales & Soft Opening
Execute pre-sales activities, complete technology setup, and conduct soft opening. Pay any applicable grand opening assistance fee.
Grand Opening
Launch with approved local marketing spend of at least $15,000. Begin full operations and membership acquisition.
Ongoing Operations
Manage classes, retention, reporting, and local marketing while receiving continuing advisory support from the franchisor.
Match assessment
Are you a CycleBar match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a CycleBar franchise cost?
The initial franchise fee is $60,000. Total initial investment is estimated between $337,720 and $511,455, including leasehold improvements, equipment, technology, inventory, insurance, marketing and working capital.
What are the ongoing royalty and marketing fees for CycleBar?
Franchisees pay 7 percent of gross sales as royalty and contribute 2 percent of gross sales to the Brand Development Fund. A technology fee of $715 per month also applies.
Does CycleBar provide financial performance representations?
Yes. the financial-performance disclosure discloses historical gross revenue averages, medians and ranges for 197 qualified studios based on data from February 2023 through January 2024, plus metrics for new studios opened in 2023, membership attrition, and revenue mix.
What is the protected territory for a CycleBar studio?
Franchisees receive a protected designated territory typically defined by a maximum of 50,000 population or approximately a two-mile radius around the studio.
How many CycleBar studios are in operation?
As of December 31, 2023 the system had 218 franchised studios and one company-owned studio for a total of 219 locations.
Who owns CycleBar?
CycleBar Franchising SPV, LLC is a subsidiary of Xponential Fitness, LLC, which is controlled by publicly traded Xponential Fitness, Inc. (NYSE: XPOF).
What training and support does CycleBar provide?
The franchisor delivers an initial training program for owners and managers at corporate headquarters, Instructor Bootcamp for cycling instructors, a detailed operations manual, ongoing advisory assistance, and administration of national marketing funds.
Can I open multiple CycleBar studios?
Yes. Area development agreements are available with scaled development fees and larger development areas. Each studio still requires dedicated operational management.
How does CycleBar compare to other Xponential Fitness brands?
CycleBar operates within the same parent platform as Club Pilates, Pure Barre, Row House and others, sharing certain supplier programs, technology platforms and marketing resources while maintaining a distinct indoor cycling concept.
What were CycleBar system changes in 2023?
The system experienced a net reduction of 40 franchised units due to 52 openings, 23 reacquisitions, 1 termination and 68 closures. An internal reorganization transferred the franchise system to CycleBar Franchising SPV, LLC effective 2023.
Are CycleBar franchisees required to purchase equipment from the franchisor?
Franchisees must use approved suppliers for equipment, signage, technology and inventory. Equipment is typically leased from third-party suppliers although outright purchase from the franchisor or affiliate is an option.
What is the typical studio size for CycleBar?
Studios are designed for 1,500 to 2,000 square feet in retail shopping centers.
Brand logos displayed for identification purposes only. Hot N Fresh is not affiliated with the brands listed unless explicitly stated.