Is Edible Arrangements right for you?
Established Scale
680 franchised locations operating in 2024 provide a mature network with national brand recognition and an established supply chain through affiliates.
Gross Sales Data
the financial-performance disclosure discloses 2025 average gross sales of $528,628 across 582 qualifying franchised businesses open at least one full year.
Delivery Focused
Non-exclusive delivery area based on minimum population of 75,000 supports strong local fulfillment and participation in centralized online ordering.
About Edible Arrangements
Edible Arrangements, founded in 1999 and headquartered in Atlanta, Georgia, is a franchisor of retail businesses specializing in fresh fruit arrangements, chocolate-dipped fruit, gift baskets, smoothies, salads, and related treats. The concept operates primarily from retail storefronts or non-traditional venues with a strong emphasis on delivery and direct shipping. As of the end of 2024, the system included 680 franchised units and 5 company-owned units across 47 states, the District of Columbia, and Puerto Rico.
Franchisees prepare and sell uniquely designed fresh fruit arrangements and complementary treats from a retail location or non-traditional venue. Operations center on in-store preparation, fulfillment of delivery orders, and participation in the Edible.com platform for national orders. The model competes with florists, caterers, and other gift and smoothie concepts by focusing on fresh, healthy gifting and local delivery.
Edible Brands, LLC is the direct parent company of Edible Arrangements, LLC and is a wholly-owned subsidiary of Edible Holdings, Inc.
The business model
How a Edible Arrangements territory actually makes money at the unit level.
Initial Franchise Fee
The standard initial franchise fee is $30,000. A reduced fee of $20,000 is available to qualifying veterans.
Ongoing Fees
Royalty is 5 percent of weekly gross sales or $200 per week, whichever is greater. Marketing fund contribution is up to 5 percent of gross sales, currently set at 5 percent allocated to the national fund.
Initial Investment Range
Total initial investment for a traditional location ranges from $213,500 to $587,000. This includes build-out, equipment, opening inventory, grand opening marketing, training, insurance, and three months of working capital.
Supply Chain Requirements
Approximately 90 percent of purchases must be made from franchisor affiliates or approved suppliers, including proprietary equipment leased from BerryDirect and fruit, packaging, and technology from designated sources.
Technology and Platform Fees
Monthly technology fees currently range from $160 to $600 for software, plus additional amounts for hardware subscription, e-commerce platform, and website services.
Territory Structure
Franchisees receive a non-exclusive delivery area defined by population of at least 75,000. The franchisor retains rights to operate or franchise competing channels, including online, non-traditional venues, and company-owned outlets within the area.
Quick facts
Initial franchise fee
$30,000
Total investment range
$213,500 to $587,000
Royalty
5.00% of gross revenue
Marketing fund
5.00% of gross revenue
Founded
1999
Headquarters
Atlanta, GA
Active US franchisees
n/a
Total US units
n/a
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training for the franchisee or managing owner and one on-site manager prior to opening.
- +Pretraining program and initial training including toolkit, resources, guide, and tablet (covered by separate $2,000 fee).
- +Access to the Operations Manual with standards and procedures for operations and Edible.com program participation.
- +Periodic refresher training courses offered by the franchisor.
- +Ongoing operational advice, quality inspections, and recommendations on system standards.
Honest disclosure: what's NOT provided
The the filed disclosures does not disclose a specific number of training hours, a fixed training location, or a detailed curriculum outline for the initial training program. Additional or special training and assistance requested during the term is provided at the franchisee's expense.
Multi-unit growth path
The the filed disclosures provides for multi-unit ownership and includes a separate training fee of up to $10,000 for multi-unit ownership training if required. Development schedules are not disclosed in the provided data. Existing franchisees may add units subject to franchisor approval, additional fees, and compliance with then-current standards. The system experienced net contraction in franchised units in recent years, with 91 terminations and 22 non-renewals in 2024.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
Third-Party Lenders
Franchisees typically secure SBA 7(a) or conventional business loans using the disclosed investment range and the financial-performance disclosure data to support underwriting.
Veterans Discount
Qualifying veterans receive a $10,000 reduction in the initial franchise fee, lowering the cash required at signing.
Equipment & Inventory Financing
Portions of equipment, technology, and initial inventory may be financed through relationships with approved suppliers or third-party leasing programs.
Personal Capital & Home Equity
Many franchisees utilize personal savings, retirement rollovers, or home-equity lines to cover the equity portion of the $213,500 to $587,000 investment range.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery & Validation
Review the filed disclosures, speak with franchisor, and contact existing franchisees to validate the opportunity and operational requirements.
Application & Approval
Submit franchise application and financial documentation. Franchisor reviews candidate suitability.
Franchise Agreement Execution
Sign Franchise Agreement and pay the $30,000 initial franchise fee (or reduced veteran fee).
Site Selection & Build-Out
Secure location meeting population and visibility criteria, complete lease, and manage build-out of 1,100-1,700 square foot space.
Training & Pre-Opening
Complete pretraining and initial training for owner and manager. Order initial inventory from BerryDirect and install Netsolace systems.
Grand Opening & Launch
Execute minimum $5,000 grand opening marketing program, open the store, and begin local delivery and Edible.com order fulfillment.
Ongoing Operations
Participate in national marketing fund, submit weekly reports, maintain quality standards, and receive periodic franchisor support and inspections.
Match assessment
Are you a Edible Arrangements match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does an Edible Arrangements franchise cost?
Total initial investment ranges from $213,500 to $587,000 according to the investment disclosure of the the filed disclosures. This includes a $30,000 franchise fee, build-out, equipment, inventory, and working capital for a traditional 1,100-1,700 square foot location.
What is the Edible Arrangements franchise fee?
The initial franchise fee is $30,000. Qualifying veterans pay a reduced fee of $20,000.
What royalties and marketing fees does Edible Arrangements charge?
Royalty is 5 percent of gross sales or $200 per week, whichever is greater. The marketing contribution is currently 5 percent of gross sales allocated to the national marketing fund.
Does Edible Arrangements provide financial performance representations?
Yes. the financial-performance disclosure discloses average 2025 gross sales of $528,628 across 582 franchised locations open at least one full year. The disclosure does not include operating expenses or net profit.
How many Edible Arrangements locations are there?
As of year-end 2024 there were 680 franchised units and 5 company-owned units for a total of 685 locations.
Is territory exclusive for Edible Arrangements franchisees?
No. Franchisees receive a non-exclusive delivery area based on a minimum population of 75,000. The franchisor reserves rights to all other channels and company-owned outlets within that area.
What training does Edible Arrangements provide?
The franchisor provides initial training for the managing owner and one on-site manager prior to opening, plus access to the operations manual and periodic refresher courses. Additional training during the term is at the franchisee's expense.
How has the number of Edible Arrangements franchises changed recently?
The system experienced net declines of 30 units in 2022, 66 in 2023, and 111 in 2024, driven primarily by terminations and non-renewals.
Does Edible Arrangements require purchases from specific suppliers?
Yes. Approximately 90 percent of purchases must be made from franchisor affiliates such as BerryDirect, Netsolace, and Edible.com or other approved suppliers.
What is the difference between Edible Arrangements and competitors like fruit bouquets or florists?
Edible Arrangements emphasizes fresh fruit arrangements, chocolate-dipped fruit, smoothies and treats with a strong delivery component, positioned against both florists and smoothie/gift concepts.
Can I own multiple Edible Arrangements locations?
Yes. Multi-unit ownership is permitted and may require additional training up to $10,000. Approval is subject to franchisor discretion and compliance with current standards.
Are Edible Arrangements franchisees required to attend conventions?
Yes. Franchisees or their approved representative must attend annual or biennial conventions and pay the applicable attendance fee, which will not exceed $2,500 per person.
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