Is European Wax Center right for you?
Established Scale
1,042 franchised units as of year-end 2025 with a track record of net unit growth in prior years.
Recurring Revenue Model
Service-based business with mandatory product purchases and 9% of gross sales paid in royalty and marketing fees.
Protected Territory
Custom geographic territories defined for single-unit and multi-unit development agreements.
About European Wax Center
European Wax Center is a retail service business offering high-end facial and body waxing, hair removal, skin care services, and related retail products. Founded by the Coba family, the brand began franchising in 2006. Headquartered in Plano, Texas, European Wax Center, Inc. is the ultimate parent of EWC Franchisor LLC, which operates a network of more than 1,040 franchised centers across 44 states and the District of Columbia as of 2025.
Centers deliver consistent, proprietary waxing services in a standardized studio environment of 1,000 to 1,600 square feet with five to seven waxing suites. Franchisees purchase all branded wax and skin care products exclusively from the franchisor's distributor. Operations focus on repeat guest visits supported by mandatory local digital marketing and a national advertising fund.
European Wax Center, Inc. is the ultimate parent company. EWC Franchisor LLC is a direct wholly owned subsidiary of EWC Master Issuer LLC, which is owned through a chain including EWC Holding Guarantor LLC and EW Holdco, LLC, ultimately controlled by European Wax Center, Inc.
The business model
How a European Wax Center territory actually makes money at the unit level.
Initial Franchise Fee
Standard fee is $45,000 for new franchisees and $36,000 for existing franchisees.
Ongoing Fees
Royalty of 6% of gross sales plus 3% of gross sales to the national marketing fund. Monthly technology and security fee of $310 and mandatory local SEO/SEM fee of $275.
Initial Investment Range
Total initial investment ranges from $327,600 to $836,950 per the the investment disclosure, including franchise fee, build-out, equipment, grand opening advertising, and three months of additional funds.
Supply Chain Requirements
Franchisees must purchase all branded wax and skin care products exclusively from EWC Distributor LLC. Ongoing expenditures of 25-30% of costs are required through franchisor, affiliates, or approved suppliers.
Territory Structure
Protected territories for new franchised units but non-exclusive. Franchisor reserves rights to company-owned outlets, e-commerce, and alternative distribution channels.
Unit Economics Disclosure
No financial performance representations are made. Prospective franchisees must rely on their own research and due diligence.
Quick facts
Initial franchise fee
$45,000
Total investment range
$327,600 to $836,950
Royalty
6.00% of gross revenue
Marketing fund
3.00% of gross revenue
Founded
2022
Headquarters
Plano, TX
Active US franchisees
60
Total US units
60
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training program for franchisees and key staff prior to opening
- +On-site assistance and guidance during grand opening
- +Periodic operational support via telephone, email, and newsletters
- +Discretionary field visits for evaluation and guidance
- +Updates to the Confidential Operations Guide and system standards
- +Availability for additional training as deemed necessary by the franchisor
Honest disclosure: what's NOT provided
Franchisees operating multiple locations may be required to deliver their own initial training program. Franchisees are solely responsible for hiring and training all center-level employees.
Multi-unit growth path
Area development agreements are available with development fees ranging from $72,000 to $207,000 for three or more units. Multi-unit operators may be required to deliver their own initial training for additional locations. Development schedules are included in the multi-unit agreement and are subject to performance requirements. Existing franchisees receive a reduced initial franchise fee of $36,000 for additional units.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA Loan Programs
Many franchisees utilize SBA 7(a) or 504 loans. The brand is eligible for SBA financing; franchisees must qualify independently through approved lenders.
Equipment & Build-out Financing
Leasehold improvements, furniture, fixtures, and equipment may be financed through specialty lenders or manufacturer programs. Typical terms range from 3-7 years.
Franchisor Resources
The franchisor does not offer direct financing. Prospective buyers receive guidance on third-party financing sources during the approval process.
Personal Capital & Partnerships
Most single-unit investments require significant liquid capital. Multi-unit developers often combine personal equity with bank financing or partner capital.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery & Qualification
Review the filed disclosures, speak with franchisor, and submit application. Complete initial due diligence on market and capital requirements.
Franchise Agreement Signing
Pay initial franchise fee of $45,000. Territory is identified and protected per the development schedule.
Site Selection & Lease
Identify and secure 1,000-1,600 sq ft location. Franchisor approves site and lease terms.
Build-out & Setup
Complete leasehold improvements, install fixtures, POS, and signage. Receive start-up package and initial inventory.
Training & Pre-Opening
Attend initial training program. Complete grand opening marketing plan and prepare for launch.
Grand Opening
Open the center with on-site franchisor support. Begin mandatory local SEO/SEM and national marketing fund contributions.
Ongoing Operations
Operate under system standards with periodic field support, product reorders from approved distributor, and monthly fee reporting.
Match assessment
Are you a European Wax Center match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a European Wax Center franchise cost?
Total initial investment ranges from $327,600 to $836,950 according to the investment disclosure of the publicly filed disclosures. The standard franchise fee is $45,000.
What are the ongoing royalty and marketing fees for European Wax Center?
Franchisees pay a 6% royalty on gross sales and contribute 3% of gross sales to the national marketing fund. Additional monthly fees include $310 for technology and security and $275 for local SEO/SEM.
Does European Wax Center provide financial performance representations?
No. The franchisor does not make any financial performance representations about future or historical performance of franchised or company-owned outlets.
How many European Wax Center locations are there?
As of year-end 2025 there were 1,042 franchised outlets and 5 company-owned outlets for a total of 1,047 locations across 44 states and Washington, D.C.
What is the initial training like for European Wax Center franchisees?
The franchisor provides an initial training program, on-site grand opening support, and ongoing operational guidance. Multi-unit operators may need to conduct their own training for additional locations.
Are territories exclusive for European Wax Center franchisees?
Territories are protected from new franchised units but are not exclusive. The franchisor reserves rights to open company-owned outlets, sell through e-commerce, and use alternative distribution channels.
Does European Wax Center require franchisees to buy products from the franchisor?
Yes. All branded wax and skin care products must be purchased exclusively from EWC Distributor LLC. Approximately 25-30% of ongoing expenditures are required through approved suppliers.
How long does it take to open a European Wax Center franchise?
The typical timeline from signing to opening spans 4-8 months depending on site selection, permitting, and build-out. The process includes training, construction, and grand opening marketing.
Can I own multiple European Wax Center locations?
Yes. Area development agreements are available. Existing franchisees pay a reduced $36,000 franchise fee on additional units. Multi-unit operators may be required to manage their own training programs.
What is the difference between European Wax Center and other waxing franchises?
European Wax Center operates at scale with over 1,040 franchised units, requires exclusive purchase of proprietary products, and maintains a standardized studio model focused on repeat service revenue.
Does European Wax Center offer financing?
The franchisor does not provide direct financing. Franchisees typically use SBA loans, equipment leasing, or personal capital. The brand is eligible for SBA financing programs.
What are European Wax Center franchisee reviews like?
Prospective buyers should speak directly with current and former franchisees listed in the the filed disclosures. The franchisor makes no claims about franchisee satisfaction or financial outcomes.
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