Is F45 Training right for you?
Proven Scale
676 franchised studios open at least 12 months reported average annual gross sales of $480,832 and median of $429,222 for the 12-month period ending February 2026.
Defined Investment Range
Total initial investment per studio ranges from $362,300 to $857,700 according to the investment disclosure, including a $60,000 establishment fee and $115,000 equipment pack.
Ongoing Fees
Royalty is the greater of 7 percent of gross sales or $2,500 per month. National marketing contribution is up to 2 percent of gross sales or $200 per month, whichever is higher. Technology fee is currently $500 per month.
About F45 Training
F45 Training is a fitness franchise offering studios that deliver 45-minute functional group training sessions based on alternating high-intensity anaerobic exercise. Founded in 2015 and headquartered in Austin, Texas, the brand operates under F45 Training Holdings Inc. dba FIT House of Brands. As of the end of 2025 the system included 706 franchised studios across the United States.
Franchisees operate F45 studios in spaces typically 1,650 to 3,000 square feet. Each studio runs a standardized schedule of 45-minute classes that combine circuit, HIIT, and functional movements with proprietary technology including LionHeart heart-rate monitors and F45 TV content. The model relies on high-volume class attendance, retail sales of merchandise and supplements, and recurring membership revenue.
A Delaware corporation whose principal place of business is 3601 South Congress Avenue, Building E, Austin, Texas 78704. FIT does not provide products or services to franchisees directly or have directly offered or sold franchises in any line of business.
The business model
How a F45 Training territory actually makes money at the unit level.
Protected Area
Franchisees receive a protected area generally defined by a minimum population of 15,000. The franchisor will not open another F45 studio in that area provided the franchisee remains in compliance. No exclusive territory is granted.
Required Purchasing
Franchisees must purchase approximately 80 percent of opening and ongoing inventory from the franchisor or approved suppliers, including the proprietary Equipment Pack, LionHeart monitors, merchandise, and supplements.
Gross Sales Reporting
the financial-performance disclosure discloses historic gross sales only. The 676 studios averaged $480,832 in annual gross sales with 41.3 percent of studios exceeding the system average. Operating expenses, occupancy, and net profit are not disclosed.
Supply Chain Economics
The franchisor received $1,944,094 in rebates from franchisee purchases through approved suppliers in fiscal 2025, representing 5 percent of total revenue from those purchases.
System Trends
The franchised outlet count peaked at 789 in 2023 before declining by 38 units in 2024 and 44 units in 2025. 26 new studios opened in 2025 while 54 were terminated.
Multi-Unit Reality
Operator data shows zero multi-unit owners among the 36 tracked operators. Average management experience is 10 years yet average tenure data is not available.
Quick facts
Initial franchise fee
$60,000
Total investment range
$362,300 to $857,700
Royalty
7.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2015
Headquarters
Austin, TX
Active US franchisees
36
Total US units
36
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Induction Seminar for up to two attendees at a cost of $1,500
- +Head Trainer Induction program at a cost of $600 per trainer
- +Initial training on studio operations, class delivery, and use of proprietary technology
- +Ongoing access to F45 content library, marketing materials, and operational updates
- +Annual conference attendance required for a minimum of two tickets at $600 each
Honest disclosure: what's NOT provided
Item 11 does not disclose the number of training hours, specific training location, detailed curriculum, or ongoing field support programs.
Multi-unit growth path
Current operator data shows no multi-unit ownership among tracked F45 franchisees. The the filed disclosures permits additional studio commitments at a $60,000 establishment fee per unit. Realizing multi-unit scale depends on first-unit performance, capital availability, and franchisor approval. System-wide net outlet contraction in 2024 and 2025 indicates execution risk for additional units.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loans
Many F45 studios qualify for SBA financing. Lenders typically require 20-30 percent equity injection and review the full initial investment range of $362,300 to $857,700.
Equipment Financing
The $115,000 Equipment Pack and technology components can often be financed separately through specialty lenders familiar with fitness franchise transactions.
Franchisee Cash or Partners
Prospective owners frequently combine personal capital with equity partners to meet the higher end of the investment range and maintain conservative working capital reserves.
504 Program
Real estate or substantial leasehold improvements may qualify for SBA 504 loans when the project meets job-creation and economic-development criteria.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Validation
Review the filed disclosures, speak with existing franchisees, and validate the operational and financial model against your experience and capital.
Franchise Agreement
Sign the franchise agreement and pay the $60,000 establishment fee plus document preparation fee.
Site Selection
Secure a location between 1,650 and 3,000 square feet within an approved protected area.
Build-Out
Complete architectural plans, leasehold improvements, and installation of the $115,000 Equipment Pack over 8-12 weeks.
Training
Attend Induction Seminar and Head Trainer program. Hire and prepare initial team.
Pre-Opening
Execute grand opening marketing plan, stock merchandise, and complete final operational readiness 90 days prior to opening.
Launch
Open the studio and begin the first three months of operations supported by minimum royalty payments and working capital.
Match assessment
Are you a F45 Training match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does an F45 Training franchise cost?
Total initial investment ranges from $362,300 to $857,700 per studio according to the investment disclosure of the the filed disclosures. This includes a $60,000 establishment fee, $115,000 equipment pack, leasehold improvements, and three months of working capital.
What are the ongoing royalty and marketing fees for F45?
Royalty is the greater of 7 percent of gross sales or $2,500 per month. Marketing contribution is up to 2 percent of gross sales or $200 per month whichever is higher. Technology fee is currently $500 per month.
Does F45 Training provide financial performance representations?
Yes. the financial-performance disclosure discloses historic annual gross sales for 676 studios open at least 12 months. Average gross sales were $480,832 and the median was $429,222. No net profit figures are provided.
How many F45 studios are open in the United States?
As of year-end 2025 the system had 706 franchised studios and 2 company-owned locations. The count declined by 44 net units during 2025.
What is the protected territory for an F45 franchise?
Franchisees receive a protected area based on a minimum population of 15,000. The franchisor will not open another F45 studio in that area if the franchisee remains compliant.
Is F45 Training a good investment compared to other fitness franchises?
F45 reports average gross sales of $480,832 across 676 mature studios. Prospective investors should compare these figures against competitor the financial-performance disclosure disclosures, their own operating cost projections, and local market conditions.
Do F45 franchisees have to buy equipment from the franchisor?
Yes. Franchisees must purchase the $115,000 Equipment Pack and approximately 80 percent of ongoing inventory from the franchisor or approved suppliers.
How long does it take to open an F45 studio?
From signing to opening typically spans 4 to 7 months depending on site selection, permitting, and build-out timelines. The the filed disclosures estimates three months of initial working capital.
Are there any multi-unit F45 franchise owners?
Operator data shows zero multi-unit owners among 36 tracked operators. The the filed disclosures permits additional units at $60,000 per studio but execution depends on first-unit performance.
What training and support does F45 provide?
The program includes an Induction Seminar, Head Trainer induction, and access to proprietary content. Specific training hours, location, and ongoing field support details are not disclosed in Item 11.
Has the number of F45 studios been growing?
The system added a net 61 studios in 2023 but experienced net declines of 38 studios in 2024 and 44 studios in 2025.
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