Is FirstLight Home Care right for you?
Protected Territory
Exclusive rights in a defined zip-code territory of roughly 200,000 population provided minimum performance standards are met.
Recurring Revenue
Care services generate ongoing billings from private-pay clients, long-term care insurance, and institutional contracts.
Scalable Staffing Model
Franchisee-employed caregivers allow variable labor costs that align with client demand.
About FirstLight Home Care
FirstLight Home Care is a national in-home care franchise founded in 2009 and headquartered in Cincinnati, Ohio. The company grants franchisees the right to operate businesses delivering non-medical personal care, companion care, dementia care, and assistance with activities of daily living to seniors and adults within protected territories. As of December 31, 2025 the system included 284 franchised outlets with no company-owned units.
Franchisees recruit, employ, and schedule caregivers who provide hands-on care in clients' homes. Operations center on a physical office inside an exclusive territory typically sized at approximately 200,000 residents. Franchisees may also deliver supplemental staffing to institutional settings and approved skilled nursing services through properly licensed professionals. The model relies on the franchisor's proprietary software platform for scheduling, client management, and caregiver coordination.
page Franchise Group, LLC is the ultimate parent of FirstLight HomeCare Franchising, LLC; its wholly owned subsidiary page Franchise Brands, LLC guarantees the franchisor's obligations under the Franchise Agreement. Neither parent has offered franchises or provided goods/services to franchisees.
The business model
How a FirstLight Home Care territory actually makes money at the unit level.
Initial Franchise Fee
Standard fee is $52,000, paid in a lump sum at signing. Veterans owning at least 51 percent of the first franchise receive a $7,500 discount. Multi-unit fees are discounted to $42,500 for the second unit and $40,000 for the third and subsequent units.
Ongoing Fees
Royalty is 5 percent of gross revenues (or the royalty due on the minimum performance standard, whichever is greater). National advertising fund contribution is the greater of 1 percent of gross revenues or 1 percent of the monthly minimum performance standard, increasable to 2 percent. Local marketing requires the greater of $1,500 or 2 percent of gross revenues monthly.
Technology Fees
Monthly operating system fee of $195 begins no later than 120 days after signing or attendance at training. Client management software is billed between $7 and $8.50 per active client per month with a $200 monthly minimum plus a one-time $750 implementation fee.
Initial Investment Range
Total initial investment is estimated between $151,425 and $256,380. This includes the franchise fee, training fee, travel and living expenses during training, lease deposits, supplies, marketing, insurance, computer equipment, licenses, and 3-6 months of working capital.
Territory and Performance
Territories are protected provided the franchisee meets minimum gross-revenue performance standards. The franchisor will not open another unit in the territory if the franchisee remains in compliance.
Supply Chain Requirements
Franchisees must license the franchisor's software platform and purchase approved supplies, marketing materials, and insurance from designated sources. These purchases are estimated to represent 14-19 percent of total operating costs.
Quick facts
Initial franchise fee
$52,000
Total investment range
$151,425 to $256,380
Royalty
5.00% of gross revenue
Marketing fund
1.00% of gross revenue
Founded
2009
Headquarters
Cincinnati, OH
Active US franchisees
n/a
Total US units
n/a
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training for the franchisee (or principal operator) and designated manager prior to opening.
- +Training covers the FirstLight Home Care System, operational procedures, and use of the required software platform.
- +Ongoing business advice and consultation delivered through video conferencing and periodic on-site visits.
- +Access to bulletins, brochures, reports, and other resources as the franchisor deems appropriate.
- +Marketing Starter Kit provided at opening.
- +Optional additional training available at tuition ranging from $500 to $1,000 per attendee.
Honest disclosure: what's NOT provided
Item 11 does not disclose specific training modules, total hours, on-the-job training requirements, training location, or a detailed curriculum.
Multi-unit growth path
The the filed disclosures offers discounted franchise fees for second and subsequent units. Multi-unit operators can leverage centralized office overhead, shared caregiver pools, and regional marketing across adjacent territories. As of December 31, 2025 the system had grown by 46 net new franchised outlets during the year, indicating active expansion opportunities for experienced operators who consistently meet performance standards.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loans
Many FirstLight franchisees utilize SBA-guaranteed loans for the initial investment. The franchisor is not affiliated with any specific lender but provides required the filed disclosures and financial information to support loan applications.
Veterans Advantage Program
Honorably discharged veterans owning at least 51 percent of the first franchise receive a $7,500 reduction in the initial franchise fee.
Equipment & Software Financing
Computer hardware, signage, and certain software implementation costs may be financed through third-party leasing or vendor programs.
Home Equity or Retirement Funds
Prospective franchisees commonly use home equity lines of credit or self-directed IRA rollovers to cover equity requirements after securing senior debt.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery & Validation
Review the filed disclosures, speak with franchisor leadership, and conduct due diligence on the model and territory availability.
Franchise Agreement Execution
Sign the Franchise Agreement and pay the $52,000 initial franchise fee plus $5,000 training fee.
Training & Preparation
Attend initial training, secure office space, hire initial staff, purchase equipment and software, and complete licensing.
Pre-Opening Marketing
Execute grand opening campaign, build local referral networks with hospitals and physicians, and launch digital lead generation.
Launch & First Clients
Begin servicing clients, schedule caregivers, and activate client management and CRM systems.
Stabilization (Months 4-6)
Meet minimum performance standards to maintain territory protection while refining operations and caregiver retention.
Growth & Optimization
Scale caregiver workforce, expand institutional contracts, and evaluate additional territories for multi-unit development.
Match assessment
Are you a FirstLight Home Care match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a FirstLight Home Care franchise cost?
Total initial investment ranges from $151,425 to $256,380 according to the investment disclosure of the 2025 the filed disclosures. This includes a $52,000 franchise fee and $5,000 training fee plus lease deposits, insurance, marketing, equipment, and 3-6 months of working capital.
What is the royalty fee for FirstLight Home Care?
The royalty is 5 percent of gross revenues or the royalty calculated on the minimum performance standard, whichever is greater. The national advertising fund contribution is the greater of 1 percent of gross revenues or 1 percent of the monthly minimum performance standard.
Does FirstLight Home Care provide financial performance representations?
Yes. the financial-performance disclosure reports average and median gross revenues for 194 territories out of 284 in operation as of December 31, 2025. 38 percent of reported territories exceeded the average. No net profit or earnings figures are disclosed.
How many FirstLight Home Care franchises are there?
As of December 31, 2025 there were 284 franchised outlets and zero company-owned units. The system added a net 46 outlets during 2025.
What territories does FirstLight Home Care offer?
Franchisees receive an exclusive territory defined by zip codes with an approximate population of 200,000. Protection is maintained provided minimum gross-revenue performance standards are met.
How does FirstLight Home Care compare to Home Instead or Visiting Angels?
FirstLight emphasizes both non-medical and select skilled care services with a proprietary client management platform. Investment ranges, royalty structures, and disclosed revenue metrics differ; prospective buyers should compare the respective FDDs directly.
Is FirstLight Home Care a good franchise for veterans?
The company offers a $7,500 discount on the initial franchise fee for honorably discharged veterans who own at least 51 percent of the first franchise. Many veterans operate senior-care businesses; review the full the financial-performance disclosure data and speak with existing veteran franchisees.
What training and support does FirstLight Home Care provide?
Initial training is required for the franchisee and manager before opening. Ongoing support includes periodic video and on-site consultation. Item 11 does not disclose specific training hours, modules, or curriculum.
Can I open multiple FirstLight Home Care locations?
Yes. The the filed disclosures provides discounted fees for additional units. Multi-unit operators benefit from shared overhead and caregiver resources across adjacent territories once minimum performance standards are achieved.
What are typical FirstLight Home Care franchisee revenues?
the financial-performance disclosure discloses gross revenue statistics for 194 territories. The highest reported 12-month gross revenue was $11,254,774.70 and the lowest was $152,397.58. Results vary significantly by months in operation, local market, and management execution.
Are FirstLight Home Care territories exclusive?
Yes. The franchisor will not open another FirstLight unit in the protected territory provided the franchisee complies with the Franchise Agreement and meets minimum performance standards.
What is the working capital requirement for FirstLight Home Care?
the investment disclosure estimates $66,000 to $128,800 for working capital covering 3-6 months of initial operating expenses. This does not include owner's draw.
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