Is HomeWell Care Services right for you?
Established Scale
201 territories operating as of year-end 2025 with 43 new outlets opened that year across 36 states.
the financial-performance disclosure Disclosure
Historical gross revenue, gross margin, client counts, and service hours reported for 112 businesses.
Multi-Unit Prevalence
61 of 224 operators own multiple territories, representing 27.23 percent of the operator base.
About HomeWell Care Services
HomeWell Care Services is a non-medical in-home care franchise founded in 2002 by Joshua Hoffman and headquartered in Burkburnett, Texas. The company, now under indirect parent MPP HW Holdings, LLC following its December 2025 acquisition, provides personal care, assistance, and companionship services primarily for seniors. As of December 31, 2025, the system included 112 franchised businesses operating 201 territories across 36 states with no company-owned locations.
Franchisees operate a commercial office within an assigned territory of contiguous zip codes sized for 30,000 to 40,000 seniors. They recruit, train, and manage caregivers who deliver in-home non-medical care including personal assistance and companionship. Optional licensed services may include supplemental staffing or skilled nursing. Operations rely on the WellSky Personal Care platform for scheduling, invoicing, and compliance, with franchisees required to follow the company's uniform standards and intellectual property.
MPP HW Holdings, LLC is the indirect parent of HomeWell Franchising LLC following its acquisition on December 18, 2025. Its principal place of business is One Embarcadero, Suite 3500, San Francisco, California 94123.
The business model
How a HomeWell Care Services territory actually makes money at the unit level.
Initial Franchise Fee
Two options: $49,500 standard or $15,000 reduced-fee structure with higher royalty on first $1.5 million of gross revenues for a single territory.
Royalty and Marketing Fees
Royalty begins at 6 percent of gross revenues with minimums after month six. Brand development fund starts at 1 percent and steps to minimum monthly amounts. Local marketing is the greater of 2 percent of gross revenues or $1,000 per month.
Total Investment Range
Estimated initial investment for a single territory ranges from $694,012 to $2,339,120 including $15,000-$49,500 franchise fee, $5,000 training fee, real estate, staffing, marketing, insurance, and three months of additional funds.
Technology and Supply Requirements
Mandatory use of WellSky Personal Care software at $11 per client per month with $180 minimum. Branded marketing materials and certain services must be purchased from the franchisor or approved suppliers.
Territory Structure
Non-exclusive territory based on zip codes sized for 30,000-40,000 seniors. Franchisor retains rights to alternative channels and may service declined leads.
System Growth
Net outlet growth of 22 in 2023, 35 in 2024, and 21 in 2025. 27.23 percent of operators own multiple units.
Quick facts
Initial franchise fee
$49,500
Total investment range
$69,401 to $233,912
Royalty
6.00% of gross revenue
Marketing fund
1.00% of gross revenue
Founded
2002
Headquarters
Burkburnett, TX
Active US franchisees
224
Total US units
394
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training for the managing owner and one additional person (up to two total) delivered through virtual classroom modules, self-paced online videos, one-day pre-opening on-site inspection, and three days of on-site training in the first year.
- +Curriculum covers industry topics and business set-up (38.5 total hours), operations and care management (20 total hours), systems and KPIs (7.5 total hours), talent management (16 total hours), sales (12 total hours), and marketing (16 total hours).
- +Ongoing support includes unlimited telephone and email assistance during business hours, periodic office visits, group conference calls, access to the corporate website and dedicated franchisee portal, and operational guidance.
- +Annual conference attendance required for initial two attendees with refresher training offered periodically.
- +Optional observation at an existing franchise location encouraged at franchisee expense.
Honest disclosure: what's NOT provided
Training beyond the initial program for more than two people, post-opening additional training, and any technical training outside the non-medical home care model is at the franchisee's expense and not guaranteed. The franchisor does not provide training on unrelated fields such as pesticide application or deliver and install goods.
Multi-unit growth path
As of December 31, 2025, 61 of 224 operators own multiple territories, representing 27.23 percent of the operator base. Multi-territory operators reported distinct average and median gross revenue, gross margin, client counts, and service hours in the financial-performance disclosure tables. Development of additional territories is subject to franchisor approval based on performance of the initial unit and available adjacent territory availability. No specific development schedule is required in the base franchise agreement.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loan Program
Many franchisees utilize SBA-backed loans for the initial investment. The brand is eligible for SBA financing; franchisees should confirm current status with lenders.
Third-Party Lenders and Equipment Financing
Financing available for office equipment, computer hardware, software, and vehicles through specialized lenders familiar with healthcare service franchises.
Retirement Account Rollover (ROBS)
Qualified retirement funds may be used to fund the franchise fee, training, and initial setup costs without early withdrawal penalties or taxes.
Seller Financing and Earn-Out Structures
When acquiring existing territories from current franchisees, sellers may offer financing or earn-out arrangements tied to performance.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery and Validation
Review the filed disclosures, speak with franchisor, conduct due diligence on territory availability and market fit. Complete initial qualification.
Franchise Agreement Execution
Sign Franchise Agreement and pay initial franchise fee of $15,000 or $49,500 plus $5,000 training fee and $1,000 compliance platform fee.
Initial Training (Weeks 1-6)
Complete 39.5 hours of virtual classroom and self-paced modules plus 72 hours of on-the-job coaching covering operations, sales, marketing, talent, and systems.
Office Setup and Pre-Opening (Weeks 4-10)
Secure commercial office, acquire required hardware and WellSky software, recruit initial caregivers, complete local marketing setup, and obtain licenses and insurance.
Grand Opening and Launch (Week 10-12)
Conduct grand opening marketing, begin client assessments and caregiver placements, attend one-day on-site inspection.
First 90 Days
Implement sales and marketing plans, monitor KPIs via WellSky, receive ongoing phone and email support, and attend three days of on-site coaching within first year.
Ongoing Operations
Attend annual conference, utilize periodic refresher training, maintain compliance with brand standards, and pursue multi-territory expansion if performance supports.
Match assessment
Are you a HomeWell Care Services match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a HomeWell Care Services franchise cost?
Estimated initial investment for a single territory ranges from $694,012 to $2,339,120 according to the investment disclosure of the the filed disclosures. This includes a franchise fee of $15,000 or $49,500, training fee of $5,000, office setup, staffing, marketing, insurance, and three months of working capital.
What is the royalty fee for HomeWell Care Services?
Royalty is 6 percent of gross revenues with minimum royalty amounts after the first six months. A higher 10 percent royalty applies for the first $1.5 million of gross revenues under the reduced $15,000 franchise fee option.
Does HomeWell Care Services provide financial performance representations?
Yes. the financial-performance disclosure discloses historical annual gross revenues for 112 businesses, plus average, median, minimum, and maximum figures for single- and multi-territory operators open more than one year. Gross margin, monthly client counts, and monthly client hours are also reported for qualifying locations. These figures do not reflect net profit or loss.
How many HomeWell Care Services locations are there?
As of December 31, 2025 there were 112 franchised businesses operating 201 territories. No company-owned outlets exist. The system added a net 21 outlets in 2025 following net gains of 35 in 2024 and 22 in 2023.
What is the difference between single-territory and multi-unit HomeWell ownership?
27.23 percent of operators own multiple territories. the financial-performance disclosure separates financial performance data between single-territory and multi-territory cohorts, showing distinct averages and medians for revenue, margin, clients, and hours.
How long does it take to open a HomeWell Care Services franchise?
From signing the Franchise Agreement, the typical timeline to grand opening is 10 to 16 weeks. This includes virtual and on-site training, office setup, caregiver recruitment, and initial marketing.
Is HomeWell Care Services territory exclusive?
Territories are non-exclusive. The franchisor will not open or franchise another dedicated HomeWell business inside the defined zip-code territory except for leads the franchisee declines or cannot service. Alternative distribution channels are reserved by the franchisor.
What training and support does HomeWell provide?
Initial training totals approximately 111.5 hours for up to two people delivered virtually and on-site. Ongoing support includes unlimited phone and email assistance, periodic visits, conference calls, and access to operational tools. Annual conference attendance is required.
How does HomeWell Care Services compare to other senior care franchises?
HomeWell emphasizes a commercial office model, mandatory WellSky software, and detailed the financial-performance disclosure disclosures on gross revenue and client metrics. The brand has grown steadily with 27 percent multi-unit ownership and operates in 36 states.
Are there any additional ongoing fees beyond royalty?
Yes. Franchisees pay into the brand development fund (1 percent or minimum monthly amounts), local marketing (greater of 2 percent or $1,000 per month), annual conference fees, technology fees for email and WellSky, and potential fees for audits, transfers, or brand standard violations.
Can I finance the HomeWell franchise investment?
Common paths include SBA 7(a) loans, equipment financing, retirement account rollovers, and seller financing on existing locations. The brand is generally eligible for SBA financing although franchisees must qualify independently with lenders.
What do HomeWell franchisee reviews typically say?
Operator data shows 27.23 percent multi-unit ownership among 224 total operators. Prospective franchisees should speak directly with current operators about operational experience, as individual results vary and the the filed disclosures disclaims any assurance of earnings.
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