Is Maid Brigade right for you?
Established Scale
67 qualifying franchisees operated 254 territories in 2025 with average gross sales of $946,763.
Multi-Unit Prevalence
80 percent of active operators own multiple territories, averaging 3.62 units per active franchisee.
Low Churn
Zero closures recorded among the 40 tracked operators and net unit growth remained positive or flat from 2022 through 2024.
About Maid Brigade
Maid Brigade is a residential and commercial cleaning franchise system operated by MB Franchise Holdings, Inc., a subsidiary of Evive Brands, LLC. The company traces its roots to 1984 and underwent a corporate merger in September 2024 that consolidated franchise operations under the current franchisor. As of year-end 2024 the system included 71 franchised outlets and 3 company-owned locations across 31 states.
Franchisees deliver team-based, daytime professional cleaning services to homes and commercial properties using standardized processes and equipment. Operations center on recurring residential cleanings supplemented by commercial work, supported by a centralized CRM platform and required local marketing programs. The model relies on recruiting, training and retaining cleaning teams while the owner focuses on sales, customer acquisition and business management.
Evive Brands, LLC is the direct parent of MB Franchise Holdings, Inc. It is owned indirectly by EHC Holding Company, LLC and Riverside Micro-Cap Fund VI-A, L.P. (part of The Riverside Company, a global private equity firm).
The business model
How a Maid Brigade territory actually makes money at the unit level.
Initial Investment
Total initial investment ranges from $154,575 to $189,600 for a standard 20,000-35,000 Qualified Household territory. This includes a $49,900 franchise fee, $9,100 onboarding fee, $39,600 marketing fee, $5,000 startup package, vehicle, insurance, computer systems, initial advertising and three months of working capital.
Ongoing Fees
Royalty follows a sliding scale from 6.9 percent on the first $300,000 of gross sales down to 3.5 percent above $2 million, subject to a minimum royalty. A 2 percent brand fund fee applies along with a minimum $4,000 monthly local marketing commitment (partially offset by credit in the first year) and a technology fee currently at $100 per week.
Territory Structure
Territories are non-exclusive and defined by number of Qualified Households rather than geography. Franchisees receive protection against other Maid Brigade offices but the franchisor reserves rights to alternative channels, strategic accounts and converted outlets. Minimum performance thresholds must be met to retain full territorial rights.
Supply Chain Requirements
Franchisees must purchase approximately 90 percent of initial inventory and 55-60 percent of ongoing needs from the franchisor or approved suppliers. The franchisor supplies the startup package, uniforms, marketing materials, technology platform and vehicle wraps and retains supplier rebates.
Financial Performance Representation
the financial-performance disclosure discloses 2025 gross sales for 67 qualifying franchisees operating throughout the year. The system-wide average was $946,763 with a range of $59,232 to $5,758,990. 37 percent of operators exceeded the average. No expense or net profit data is provided.
Operator Profile
Current operator base shows 80 percent multi-unit ownership. The model supports semi-absentee operation once cleaning teams and management processes are established, allowing owners to oversee multiple territories.
Quick facts
Initial franchise fee
$49,900
Total investment range
$154,575 to $189,600
Royalty
6.90% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2020
Headquarters
Scottsdale, AZ
Active US franchisees
40
Total US units
145
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Approximately 40 hours of virtual classroom training covering marketing, sales, recruiting and hiring, CRM, business setup and clean training.
- +Five days (approximately 40 hours) of in-person training at a rotating corporate facility in Maryland, Texas or Oregon, including classroom and field training in sales, customer service, recruiting, marketing, risk management and day-to-day operations.
- +Comprehensive instruction on MaidCentral and CRM systems with ongoing access to the learning management system.
- +Initial digital advertising execution and local webpage setup included in the marketing fee for the first 12 months.
- +Periodic field visits, optional refresher training and annual conference (conference registration fee applies).
Honest disclosure: what's NOT provided
Franchisees are responsible for providing all initial and ongoing training to their cleaning employees other than the Designated Manager.
Multi-unit growth path
Multi-unit ownership is the dominant model with 80 percent of active operators controlling multiple territories and an average of 3.62 units per operator. The operational system is designed so that cleaning teams function with standardized processes once established, allowing owners to scale beyond a single territory. Expansion typically occurs after demonstrating consistent performance against quarterly household-based sales minimums and securing adjacent or additional territories through the standard territory expansion fee.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loan
Many franchisees finance a significant portion of the $154,575-$189,600 investment through SBA-backed loans. The established brand history and disclosed sales data for qualifying operators can support lender underwriting.
Equipment & Vehicle Leasing
Vehicle and cleaning equipment costs can be leased or financed separately, reducing upfront cash requirements. The the filed disclosures notes that purchasing rather than leasing a vehicle will increase the initial investment.
Retirement Account Rollover (ROBS)
Qualified retirement funds can be used to capitalize the business without incurring early withdrawal taxes or penalties, a common path for experienced operators adding Maid Brigade territories.
Seller or Franchisor Financing
Limited seller financing may be available on existing territories or converted outlets. The franchisor does not directly finance new franchisees but may provide guidance on additional capital sources.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Validation & Signing
Discovery calls, territory review, the filed disclosures review and franchise agreement execution. Initial fees totaling $99,600 are due at signing.
Week 1-2: Virtual Onboarding
40 hours of virtual classroom training on marketing, sales, recruiting, CRM and business setup. Territory planning and initial marketing assets delivered.
Week 3-4: In-Person Training
Travel to one of three training facilities for five days of combined classroom and field training covering cleaning processes, sales, customer service and operations.
Week 5-8: Setup & Launch
Secure office space, acquire vehicle and equipment, complete local marketing campaigns, recruit and hire initial cleaning teams, and prepare for soft opening.
Month 3: Grand Opening
Official launch with digital advertising support, ongoing local marketing execution and call-center integration if implemented. Performance metrics tracking begins.
Month 4-6: Stabilization
Refine recruiting and retention processes, optimize routing and team deployment, attend first annual conference and adjust marketing based on early results.
Month 7+: Growth & Multi-Unit
Focus on exceeding minimum sales thresholds to protect territory, evaluate adjacent territory expansion and implement systems for additional unit operation.
Match assessment
Are you a Maid Brigade match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Maid Brigade franchise cost?
Total initial investment ranges from $154,575 to $189,600 according to the investment disclosure of the the filed disclosures. This includes a $49,900 franchise fee, $39,600 marketing fee, $9,100 onboarding fee, $5,000 startup package and other startup costs for a standard territory.
What are the ongoing royalty and marketing fees for Maid Brigade?
Royalty follows a sliding scale from 6.9 percent down to 3.5 percent of gross sales depending on volume, subject to a minimum. A 2 percent brand fund fee applies plus a $4,000 monthly local marketing commitment (with partial credit in the first 12 months) and a technology fee currently $100 per week.
Does Maid Brigade provide financial performance representations?
Yes. the financial-performance disclosure reports 2025 gross sales for 67 qualifying franchisees operating 254 territories. Average gross sales were $946,763 with a range of $59,232 to $5,758,990. 37 percent of operators exceeded the average. No expense or profit data is disclosed.
Is Maid Brigade a good franchise for multi-unit owners?
Multi-unit ownership is common. 80 percent of the 40 tracked operators own multiple territories with an average of 3.62 units per active franchisee. The operational model supports scaling once cleaning teams and processes are established.
How long does it take to open a Maid Brigade franchise?
The typical timeline from signing to opening is 10 to 16 weeks. This includes two to four weeks of initial virtual and in-person training, followed by location setup, team hiring, marketing execution and grand opening.
What training and support does Maid Brigade provide?
The program includes approximately 80 hours of initial training: 40 hours virtual and 40 hours in-person at one of three rotating facilities. Ongoing support includes field visits, periodic conferences and access to the CRM and learning management systems. Franchisees must train their own cleaning employees.
Are Maid Brigade territories exclusive?
Territories are non-exclusive. Franchisees receive protection against other Maid Brigade offices within their defined household count but the franchisor reserves rights to alternative distribution channels, strategic accounts and certain converted outlets.
How many Maid Brigade locations are there?
As of year-end 2024 the system had 71 franchised outlets and 3 company-owned locations for a total of 74 outlets across 31 states. Eight new outlets are projected for the following year.
What is the difference between Maid Brigade and other cleaning franchises?
Maid Brigade emphasizes daytime team cleaning, a sliding-scale royalty that decreases with volume, significant local marketing requirements and a non-exclusive territory model based on Qualified Households rather than geography.
Do Maid Brigade franchisees need prior cleaning experience?
No prior industry experience is required. The initial training program covers all operational aspects including cleaning processes, sales, marketing, recruiting and CRM usage. Business management and sales skills are emphasized for the owner-operator.
What are typical Maid Brigade franchisee reviews and outcomes?
Operator data shows low churn with zero closures among tracked operators and strong multi-unit participation. Gross sales vary widely; prospective franchisees should conduct thorough validation with current operators to assess individual results.
Can I finance a Maid Brigade franchise?
Most franchisees use a combination of SBA 7(a) loans, equipment leasing, retirement account rollovers and personal capital. The disclosed sales averages and brand history can assist with lender approval.
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