Franchise Match Assessment
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Established Brand Scale
989 businesses reported full-year FY2025 Gross Sales, reflecting a mature network with average Gross Sales of $1,210,966.
Defined Investment Range
Total initial investment estimated at $695,870 to $1,046,506 for franchises opened in the last 36 months.
Structured Fee Schedule
Initial franchise fee of $45,000, with discounts to $35,000 for subsequent units and reduced rates for veterans.
About Massage Envy
Massage Envy franchises operate total body care businesses providing massage therapy and services including stretch therapy, hot stone therapy, and customized skin care. The current franchisor, ME SPE Franchising, LLC, began offering franchises in June 2019 following a securitization transaction; predecessors offered franchises from 2003. Headquarters are in Scottsdale, Arizona, under parent ME Holding Corporation.
Franchisees manage clinics delivering standardized massage and wellness services through a membership model supplemented by retail, gift cards, and add-on therapies. Operations emphasize consistent service protocols, national branding, and technology integration for scheduling and payments. Revenue derives primarily from membership dues, with contributions to national advertising funds supporting system-wide marketing.
ME Holding Corporation is the ultimate parent company of all Massage Envy entities, with principal business address at 1180 Peachtree Street, Suite 2500, Atlanta, Georgia 30309. Ownership was acquired in 2012 by RC ME Merger LLC, controlled by Roark Capital Group.
The business model
How a Massage Envy territory actually makes money at the unit level.
Initial Franchise Fee
$45,000 standard; $35,000 for second or subsequent franchises; veteran discounts to $36,000 first unit, $28,000 subsequent.
Ongoing Royalties and Marketing
6% royalty on Gross Sales; 2% mandatory National Advertising Fund; optional 2% Supplemental Marketing Fund or 4% local spend.
Technology Requirements
P4 Technology Fees approximately $705 monthly plus $390 Centralized Tech Solutions fee.
Investment Breakdown
Major costs include leasehold improvements $405,000-$551,000, initial opening package $32,100-$74,600, computer systems $57,600-$82,000.
Financial Performance Data
Item 19 discloses average Gross Sales for 989 units; 43.4% above average, with quartile breakdowns and revenue source percentages.
Quick facts
Initial franchise fee
$45,000
Total investment range
$695,870 – $1,046,506
Royalty
6.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2019
Headquarters
Scottsdale, AZ
Active US franchisees
n/a
Total US units
n/a
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training for Managing Owner, Business Manager, and up to three additional management personnel.
- +On-site advice, guidance, and support for up to 10 days during opening or after purchase of existing business.
- +Periodic operational guidance via online Operations Manual, bulletins, electronic media, phone consultations.
- +Inspections and optional refresher or additional training available at franchisee's expense.
- +Advertising and marketing support through 2% National Advertising Fund contributions.
Multi-unit growth path
Second or subsequent franchises qualify for reduced initial fee of $35,000. Veterans receive further discounts to $28,000 on additional units. No specific multi-unit development programs disclosed.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA Loans
Veteran discounts may align with VetFran program for SBA-eligible financing.
Third-Party Lenders
No direct franchisor financing; explore banks based on creditworthiness and location factors.
Landlord Contributions
Item 7 notes potential landlord contributions affecting leasehold improvement costs.
Personal Capital
3 months additional funds estimated at $117,000-$130,000 for working capital.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Weeks 1-2: Application and Qualification
Submit application; franchisor reviews financials, experience, and market availability.
Weeks 3-4: FDD Review and Disclosure
Receive and review Franchise Disclosure Document; 14-day waiting period begins.
Weeks 5-8: Site Selection and Approval
Identify and submit site; franchisor approves based on criteria including 2,300-2,800 sq ft size.
Weeks 9-12: Lease and Design
Secure lease; complete site survey, architectural plans, and leasehold improvements.
Weeks 13-16: Build-Out and Equipping
Construct improvements, install signage, computer systems, and initial opening package.
Weeks 17-20: Training and Pre-Opening
Attend initial training; obtain licenses, insurance; conduct grand opening advertising.
Week 21+: Opening and Support
Open with up to 10 days on-site franchisor support; begin royalty and fund payments.
Find out in 60 seconds
Are you a Massage Envy match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your fit-score and the reasoning behind it.
Take the assessmentCommon questions
How much does a Massage Envy franchise cost?
Initial franchise fee is $45,000. Total estimated initial investment ranges from $695,870 to $1,046,506.
What is the Massage Envy initial investment breakdown?
Key ranges include leasehold improvements $405,000-$551,000, computer systems $57,600-$82,000, initial opening package $32,100-$74,600.
What are Massage Envy royalty and marketing fees?
6% royalty on Gross Sales; 2% National Advertising Fund mandatory, optional 2% Supplemental or 4% local advertising.
Does Massage Envy provide Item 19 financial performance data?
Yes, average Gross Sales $1,210,966 for 989 full-year FY2025 units; 43.4% above average.
What training does Massage Envy offer?
Initial training for key management; up to 10 days on-site opening support; ongoing via Operations Manual and consultations.
Massage Envy franchise vs competitors like Hand and Stone?
Massage Envy emphasizes membership model with average FY2025 Gross Sales data for 989 units; competitors may vary in fees and scale.
Are there Massage Envy franchise discounts for veterans?
VetFran: $36,000 first franchise, $28,000 second or subsequent.
What is the Massage Envy franchise term and renewal?
FDD Item 6 does not specify renewal fee; review full FDD for term details.
How many Massage Envy franchises are there?
989 businesses reported full-year FY2025 sales out of 993 in system.
Massage Envy franchisee reviews and outcomes?
Item 19 shows sales range $145,352 to $3,300,481; individual results vary by location and operations.
Does Massage Envy offer multi-unit franchising?
Reduced fee of $35,000 for second or subsequent franchises.