Is Massage Envy right for you?
Established Scale
993 franchised locations across 50 states and DC as of year-end 2025, providing immediate brand recognition and operational infrastructure.
Recurring Revenue Model
Membership dues represented a material portion of system-wide gross sales in the the financial-performance disclosure data, creating predictable cash flow once membership base is built.
Defined Investment Range
Total initial investment disclosed between $695,870 and $1,046,506 for a single clinic, including real estate, build-out, and three months of working capital.
About Massage Envy
Massage Envy is a national franchisor of wellness clinics offering therapeutic massage, stretch therapy, hot stone therapy, and customized skin care services. Headquartered in Scottsdale, Arizona, the brand operates under ME SPE Franchising, LLC, a subsidiary of ME Holding Corporation controlled by Roark Capital Group. The company became the franchisor in June 2019 following a securitization transaction; its predecessors began franchising the concept in 2003.
Franchisees operate fixed-site clinics, typically 2,300 to 2,800 square feet, that deliver membership-based massage and wellness services performed by licensed therapists and estheticians. The model emphasizes recurring revenue from membership dues supplemented by retail product sales, gift cards, and add-on services. Clinics follow standardized operations, supplier requirements, and brand standards detailed in the franchisor's Operations Manual.
ME Holding Corporation is the ultimate parent company of all Massage Envy entities, with principal business address at 1180 Peachtree Street, Suite 2500, Atlanta, Georgia 30309. Ownership was acquired in 2012 by RC ME Merger LLC, controlled by Roark Capital Group.
The business model
How a Massage Envy territory actually makes money at the unit level.
Initial Franchise Fee
Standard fee is $45,000. Veterans receive a $9,000 discount on the first unit ($36,000) and an additional discount on subsequent units ($28,000). Multi-unit developers pay $35,000 for second and subsequent units.
Ongoing Fees
Royalty is 6% of gross sales. National Advertising Fund contribution is 2% of gross sales. An optional Supplemental Marketing Fund or local advertising spend of 4% is also required.
Technology and Other Fees
Monthly technology fees total approximately $1,095 covering Meevo software, managed network, app maintenance, and centralized support. Additional fees apply for audits, convention non-attendance, and certain refresh or management services.
Supplier and Purchasing Requirements
Franchisees must purchase 40-60% of operational needs from approved or designated suppliers. The franchisor or its affiliates may receive rebates, commissions, or other compensation from those suppliers.
Territory Structure
Territories are defined post-opening using custom boundaries based on minimum 7,500 qualified households and other market factors. Territories are non-exclusive; the franchisor reserves rights for alternative channels and captive venues.
System Performance
the financial-performance disclosure reports average gross sales of $1,210,966 across 989 qualifying businesses in fiscal 2025. 43.4% of locations exceeded the network average. Results vary significantly by location, tenure, and market.
Quick facts
Initial franchise fee
$45,000
Total investment range
$695,870 to $1,046,506
Royalty
6.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2019
Headquarters
Scottsdale, AZ
Active US franchisees
60
Total US units
60
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training program for the Managing Owner, Business Manager, and up to three additional management personnel covering brand standards, operations, and clinic management.
- +Up to 10 days of on-site support at the time of opening or following acquisition of an existing business.
- +Ongoing access to the online Operations Manual, periodic bulletins, phone and electronic consultations, and periodic inspections.
- +Optional refresher and additional training available at the franchisee's expense.
- +Marketing and advertising support through the National Advertising Fund and optional Supplemental Marketing Fund.
Honest disclosure: what's NOT provided
The the filed disclosures does not disclose a fixed number of initial training hours, a specific training location, or detailed curriculum modules. No formal training is provided for massage therapists or estheticians; franchisees are responsible for hiring and licensing compliant practitioners.
Multi-unit growth path
The the filed disclosures offers reduced franchise fees for second and subsequent units. the financial-performance disclosure data shows performance variation by operating year, implying that experienced operators may achieve stabilization faster. However, the franchisor makes no representation that multi-unit owners will realize economies of scale or that additional units will replicate the average gross sales of the network. Territory rights are non-exclusive and development schedules are not mandated in the disclosed the filed disclosures excerpts.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loan
Many franchisees utilize SBA-guaranteed loans for a portion of the $696k-$1.05M investment. Lenders typically require strong personal credit, liquidity, and net worth.
Veterans Discount
VetFran program reduces the initial franchise fee by $9,000 on the first unit and $7,000 on subsequent units, lowering upfront cash requirements for qualified veterans.
Equipment & Build-out Financing
Portions of the computer system, furniture, and leasehold improvements may be financed through specialty lenders or manufacturer programs separate from the franchise fee.
Personal Capital & Partnerships
Prospective franchisees commonly combine personal funds, retirement rollovers, home equity lines, or equity partners to meet the liquid capital and net worth thresholds required by lenders.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Validation & Signing
Complete discovery process, review the filed disclosures, conduct financial due diligence, and sign the Franchise Agreement. Initial franchise fee paid upon execution.
Site Selection
Identify and secure a 2,300-2,800 sq ft location meeting brand criteria. Franchisor approves the site approximately 30 days after opening for territory definition.
Design & Permitting
Engage approved architects and contractors. Complete leasehold improvements, signage, and permitting. Typical costs for build-out range from $405,000 to $551,000.
Build-out & Setup
Install computer systems, initial opening package, furniture, and inventory. Obtain licenses, insurance, and complete grand opening advertising.
Training & Staffing
Attend initial management training. Hire and onboard licensed therapists, estheticians, and clinic staff. Prepare for soft opening.
Opening & Launch
Open the clinic with up to 10 days of on-site franchisor support. Begin membership sales and service delivery. Working capital covers initial three-month ramp.
Ongoing Operations
Implement monthly reporting, pay royalties and advertising fees, utilize Operations Manual resources, and participate in system-wide marketing programs.
Match assessment
Are you a Massage Envy match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Massage Envy franchise cost?
Total initial investment ranges from $695,870 to $1,046,506 according to the investment disclosure of the 2025 the filed disclosures. This includes a $45,000 franchise fee, leasehold improvements, three months rent, initial inventory, technology, insurance, and working capital.
What is the Massage Envy franchise fee?
The standard initial franchise fee is $45,000. Veterans pay $36,000 for the first unit and $28,000 for subsequent units. Multi-unit purchasers pay $35,000 for second and later units.
Does Massage Envy provide financial performance representations?
Yes. the financial-performance disclosure discloses average gross sales of $1,210,966 for 989 qualifying locations in fiscal 2025. 43.4% of locations exceeded this average. No net profit figures are provided.
How many Massage Envy locations are there?
There were 993 franchised units in operation at the end of fiscal 2025. No company-owned outlets exist. The system experienced net declines in units each of the prior three years.
What is the royalty fee for Massage Envy?
The royalty is 6% of gross sales. In addition, franchisees contribute 2% of gross sales to the National Advertising Fund and either 2% to the Supplemental Marketing Fund or 4% on local advertising.
Does Massage Envy offer territory exclusivity?
Territories are non-exclusive. Once defined after opening, the franchisor may open additional units or operate through alternative channels and captive venues within the same territory if the franchisee does not exercise a right of first refusal.
How long does it take to open a Massage Envy franchise?
The timeline from signing to opening typically spans 6-9 months, driven by site selection, permitting, build-out of 2,300-2,800 sq ft space, and staffing with licensed therapists.
What training and support does Massage Envy provide?
Initial training is provided to the managing owner, business manager, and up to three additional managers. Up to 10 days of on-site opening support is included. Ongoing support consists of the Operations Manual, field visits, and optional paid refresher training.
Massage Envy vs Hand & Stone franchise: which is better?
Massage Envy reports larger system scale (993 units) and discloses average gross sales. Investment ranges, royalty rates, and advertising contributions are comparable. Prospective operators should compare the financial-performance disclosure data, local market conditions, and personal operational preferences.
Are Massage Envy franchisees profitable?
The the filed disclosures does not disclose net profit or EBITDA figures. Average gross sales are provided in the financial-performance disclosure, but individual operating expenses, labor costs, and rent vary widely by location. Prospective franchisees should conduct their own financial analysis.
Can I own multiple Massage Envy locations?
Yes. Reduced franchise fees apply to subsequent units. Multi-unit operators must demonstrate the ability to staff and manage additional clinics while maintaining brand standards. No guarantee of improved financial performance is made.
Does Massage Envy offer financing?
The franchisor does not offer direct financing. Franchisees typically secure capital through SBA loans, veterans programs, equipment financing, or personal and partner equity.
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