Franchise Match Assessment
Is McAlister's Deli right for you?
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Proven Unit Scale
533 franchised units across 31 states, with net growth of 9 units in 2025.
Defined Investment Range
$910,175 to $1,816,100 for endcap/inline locations, excluding real estate.
Sales Transparency
About McAlister's Deli
McAlister’s Deli franchises operate through McAlister’s Franchisor SPV LLC, a subsidiary of GoTo Foods LLC, headquartered in Atlanta, Georgia. The system includes 533 franchised restaurants and 39 affiliate-owned units as of December 31, 2025. Franchises have been offered since April 2017, with predecessor operations dating to 1991.
Franchisees operate traditional deli restaurants featuring sandwiches, salads, and related items under the McAlister’s Deli brand. Units are sited in endcap/inline shopping centers or freestanding locations, with required purchases of proprietary goods from approved suppliers covering approximately 85% of operating expenses. Franchisees contribute to a 5% royalty on net sales and 2% marketing fund, potentially increasing to 3%.
GoTo Foods LLC, a Delaware limited liability company formerly known as Focus Brands LLC, is the indirect parent company of the franchisor and indirect parent of six other franchise systems including Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s, and Schlotzsky’s.
The business model
How a McAlister's Deli territory actually makes money at the unit level.
Quick facts
Initial franchise fee
n/a
Total investment range
$910,175 – $1,816,100
Royalty
5.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2017
Headquarters
Atlanta, GA
Active US franchisees
18
Total US units
18
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Find out in 60 seconds
Are you a McAlister's Deli match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your fit-score and the reasoning behind it.
Take the assessment