Is Molly Maid right for you?
Established Brand
432 franchised units operating as of year-end 2025 with a system originally developed in 1979.
Recurring Revenue Focus
the financial-performance disclosure data shows percentage of services from recurring versus occasional customers across 402 franchised businesses.
Defined Territories
Territories sized to approximately 45,000-70,000 Target Households based on demographic scoring.
About Molly Maid
Molly Maid is a residential cleaning franchise system originally developed in Canada in 1979. The brand was acquired by Neighborly in 2015 and is now operated by Molly Maid SPV LLC, a wholly owned subsidiary of Neighborly Assetco LLC controlled by investment funds affiliated with KKR. As of December 31, 2025, the system had 432 franchised units operating across the United States and Puerto Rico.
Franchisees operate local residential cleaning businesses using the Molly Maid system, focusing on recurring and occasional home cleaning services. Operations center on trained cleaning teams dispatched from franchisee-managed territories defined by zip codes and Target Households. The model relies on a centralized call center for lead handling, proprietary software for scheduling and reporting, and standardized processes for customer acquisition, service delivery, and quality control.
Neighborly Assetco LLC is the direct wholly-owned parent of Molly Maid SPV LLC. It is ultimately controlled through a chain of entities by investment funds affiliated with Kohlberg Kravis Roberts & Co. L.P. (KKR) following the KKR Acquisition on August 31, 2021.
The business model
How a Molly Maid territory actually makes money at the unit level.
Initial Fees
Initial franchise fee of $14,900 plus territory fee of $1.10 per Target Household, typically ranging from $33,000 to $77,000 depending on market size. Software enrollment fee of $1,250 per license.
Ongoing Fees
License fees of 3-6.5% of Gross Sales with minimums. National marketing fund contribution of 2% of Gross Sales. Call center fees of $250-$449.99 per month plus $25-$40 per booked appointment. Local marketing spend requirement starts at $1 per Target Household declining to $0.15.
Initial Investment
Total initial investment range of $144,150 to $203,950 for a single unit, including territory fee, vehicles, software, insurance, training travel, and three months of additional funds. Estimates exclude owner's salary.
Support Infrastructure
Mandatory participation in Neighborly call center program and use of Housecall Pro software, Neighborly Franchise Portal, and related technology package. Franchisor provides periodic consultation, refresher training, and national marketing fund administration.
Territory Structure
Non-exclusive territories granted by zip code. Franchisor reserves rights for Key Accounts, national accounts, and alternative distribution channels even within compliant franchisee territories.
System Performance
the financial-performance disclosure reports 2025 data for 188 operators representing 402 franchised businesses. Disclosures cover systemwide sales, average and median Gross Sales per Target Household by quartile, service mix, and year-over-year growth.
Quick facts
Initial franchise fee
$14,900
Total investment range
$144,150 to $203,950
Royalty
n/a
Marketing fund
2.00% of gross revenue
Founded
2020
Headquarters
Waco, TX
Active US franchisees
112
Total US units
215
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training program as outlined in Franchise Agreement Sections 6B and 6C.
- +Refresher training courses provided as determined necessary by the franchisor.
- +Required attendance at regional meetings and annual Reunion conference.
- +Periodic consultation visits and ongoing operational support.
- +Training on required technology systems including Housecall Pro and Neighborly Franchise Portal.
- +Access to updated operations manual and toll-free support resources.
Honest disclosure: what's NOT provided
The the filed disclosures does not disclose the location, duration in hours, or detailed curriculum of the initial training program.
Multi-unit growth path
Operator data shows 18 of 52 active operators own multiple units, representing 34.6% multi-unit ownership. Average units per active operator is 1.54. The the filed disclosures permits existing franchisees to receive discounts or financing on initial fees for additional units. Multi-unit operators typically expand after demonstrating operational proficiency in their first territory.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA Loan Programs
Franchisees commonly utilize SBA 7(a) or 504 loans for initial investment. The brand is eligible for many SBA lenders due to its tenure within the Neighborly portfolio.
Franchisor Fee Financing
Initial fees may be discounted, financed, or waived for multi-unit expansions or qualified existing franchisees.
Equipment and Vehicle Leasing
Auto leases and technology financing are available through third-party providers. Initial investment table includes $3,900-$5,500 for auto lease deposits and first-month expenses.
Traditional Bank and Alternative Lenders
Cash requirements after financing typically center on working capital, vehicles, and marketing launch costs.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery
Review the filed disclosures, speak with franchisor leadership, and request substantiation for the financial-performance disclosure data.
Validation
Contact existing franchisees from the list in the franchisee-history section and review 2025 performance representations.
Territory Selection
Identify available markets and calculate Target Household counts and associated territory fee.
Agreement Signing
Execute franchise agreement, pay initial franchise fee of $14,900, territory fee, and software enrollment fee.
Training & Setup
Complete initial training, acquire vehicles and equipment, install required computer hardware and software.
Launch
Begin local marketing, integrate with call center program, and commence operations within the defined territory.
First 90 Days
Manage initial working capital requirements of $50,000-$60,000 while building recurring customer base.
Match assessment
Are you a Molly Maid match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Molly Maid franchise cost?
Total initial investment ranges from $144,150 to $203,950 according to the investment disclosure of the the filed disclosures. This includes a $14,900 franchise fee, territory fee typically between $33,000 and $77,000, vehicles, software, insurance, training expenses, and three months of working capital.
What is the Molly Maid franchise fee?
The initial franchise fee is $14,900. An additional territory fee of $1.10 per Target Household applies, typically ranging from $33,000 to $77,000 depending on market size.
Does Molly Maid provide financial performance representations?
Yes. the financial-performance disclosure discloses 2025 Gross Sales data for 402 franchised businesses operated by 188 franchisees. The representation includes average and median Gross Sales per Target Household by quartile, recurring versus occasional service mix, and year-over-year growth.
How many Molly Maid franchises are there?
There were 432 franchised units in the United States and Puerto Rico as of December 31, 2025. The system experienced net declines of 16-17 units per year from 2023 through 2025.
What are Molly Maid royalty fees?
License fees range from 3% to 6.5% of Gross Sales with minimum license fees also applying. A separate 2% of Gross Sales is contributed to the national marketing fund.
Is Molly Maid a good investment compared to other cleaning franchises?
Molly Maid offers an established brand with 46 years of operating history and detailed the financial-performance disclosure data covering 402 locations. Prospective investors should compare the territory-based model, call center dependency, and multi-year net unit attrition against other residential cleaning concepts.
Do Molly Maid franchisees own exclusive territories?
Territories are non-exclusive. The franchisor will not open another Molly Maid unit in the territory provided the franchisee remains compliant, but reserves rights to service Key Accounts and use alternative channels inside the territory.
How many units do most Molly Maid owners operate?
Among 52 active operators, 18 own multiple units for a 34.6% multi-unit ownership rate. The average is 1.54 units per active operator.
What training does Molly Maid provide?
The franchisor provides initial training described in the Franchise Agreement plus refresher courses, regional meetings, and required annual Reunion attendance. Specific duration, location, and curriculum details are not disclosed in Item 11.
What is the working capital requirement for a Molly Maid franchise?
the investment disclosure lists $50,000 to $60,000 in additional funds for the first three months of operations, excluding owner's salary.
Does Neighborly own Molly Maid?
Yes. Molly Maid SPV LLC is a wholly owned subsidiary of Neighborly Assetco LLC, which is ultimately controlled by investment funds affiliated with KKR.
Are Molly Maid franchisees required to use a call center?
Yes. All franchisees must participate in the Neighborly call center program and pay monthly fees plus per-appointment charges.
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