Franchise Match Assessment
Is Molly Maid right for you?
Take our 60-second AI match assessment. Our proprietary algorithm scores your operator profile against the data signature of successful Molly Maid franchisees. No obligation.
Take the 60-second match assessment
Protected Territory
Territory sized by Target Households with fee of $1.10 per household, typically $49,500-$77,000 for standard markets.
Backed by Neighborly
Part of a multi-brand home services platform controlled by KKR investment funds.
System Scale
432 US franchises operated by 206 owners as of December 31, 2025.
About Molly Maid
Molly Maid SPV LLC offers franchises for operating residential cleaning businesses under the Molly Maid brand. The franchisor, a subsidiary of Neighborly Assetco LLC, supports 432 franchises in the US including Puerto Rico as of December 31, 2025. The system originated in Canada in 1979 and entered the US market in 1984.
Franchisees provide scheduled residential cleaning services to households within defined territories measured by Target Households. Operations rely on teams of cleaners, Housecall Pro software for scheduling and management, and a mandatory call center for lead handling. Revenue derives from recurring and occasional customers, with required local marketing spend.
Neighborly Assetco LLC is the direct wholly-owned parent of Molly Maid SPV LLC. It is ultimately controlled through a chain of entities by investment funds affiliated with Kohlberg Kravis Roberts & Co. L.P. (KKR) following the KKR Acquisition on August 31, 2021.
The business model
How a Molly Maid territory actually makes money at the unit level.
Initial Investment
Ranges from $144,150 to $203,950 for a first franchise, including $14,900 franchise fee and $49,500-$77,000 territory fee.
Ongoing Fees
Royalty of 3-6.5% of Gross Sales plus 2% marketing; minimum license fees apply; $155.45 monthly tech fee.
Call Center Mandate
$250-$450 monthly plus $25-$40 per booked appointment; participation required.
Local Marketing
Minimum $1 per Target Household annually, declining to $0.15; additional cooperatives up to 3% of Gross Sales.
Technology Stack
Housecall Pro software required; enrollment $1,250; hardware $2,200-$4,500.
Quick facts
Initial franchise fee
$14,900
Total investment range
$144,150 – $203,950
Royalty
n/a
Marketing fund
2.00% of gross revenue
Founded
2020
Headquarters
Waco, TX
Active US franchisees
n/a
Total US units
n/a
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training programs as detailed in Franchise Agreement Sections 6B and C.
- +Refresher training courses offered as determined necessary.
- +Required attendance at regional meetings and annual Reunion.
- +Ongoing consultation visits and toll-free phone support.
- +Updates to operations manual and approved suppliers.
Multi-unit growth path
206 operators manage 432 franchises, averaging just over two units per owner. Expansions may qualify for discounted initial fees. Existing multi-unit owners represent the majority of the 188 operators in Item 19 data.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
Third-Party Lenders
Initial fees and startup costs often financed via equipment leasing or vendor terms as incurred.
SBA Loans
Common for service franchises; covers territory and working capital needs.
Seller Financing
Franchisor may finance or discount fees for qualified multi-unit expansions.
Personal Equity
Covers franchise fee, territory fee, and 3 months additional funds ($50,000-$60,000).
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Week 1: Signing
Execute Franchise Agreement; pay $14,900 initial fee and Territory Fee.
Weeks 2-4: Setup
Secure location, insurance, permits; purchase hardware and enroll in software ($1,250).
Weeks 5-8: Training
Attend initial training per Sections 6B/C; cover travel expenses ($4,000-$5,000 estimated).
Weeks 9-12: Pre-Launch
Hire team, implement call center, local marketing; accumulate 3 months working capital ($50,000-$60,000).
Month 4: Opening
Launch operations with Housecall Pro and Technology Package.
Ongoing: Month 5+
Pay royalties, marketing fees; attend regional meetings.
Find out in 60 seconds
Are you a Molly Maid match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your fit-score and the reasoning behind it.
Take the assessmentCommon questions
How much does a Molly Maid franchise cost?
Initial investment ranges from $144,150 to $203,950, including $14,900 franchise fee and $49,500-$77,000 territory fee for standard markets.
What is the Molly Maid royalty fee?
3-6.5% of Gross Sales plus 2% marketing fee; minimum license fees apply per the Fees Chart.
Molly Maid franchise initial investment breakdown?
Key items: Initial Franchise Fee $14,900; Territory Fee $49,500-$77,000; Startup Package $80,000-$90,000; 3 months working capital $50,000-$60,000.
Does Molly Maid provide financial performance data?
Yes, Item 19 discloses average/median Gross Sales per Target Household for 188 operators (402 units) fully reporting in 2025.
Molly Maid vs Merry Maids franchise?
Molly Maid (Neighborly) has 432 US units with tiered royalties 3-6.5%; focuses on Target Household territories. Merry Maids data varies by FDD.
Molly Maid franchise training program?
Initial training per Agreement Sections 6B/C, plus refreshers, regional meetings, and ongoing support including software requirements.
Molly Maid franchisee reviews and success rate?
Item 19 covers 188 of 206 operators; system has 432 franchises. Actual results vary by market and execution.
Can I buy a multi-unit Molly Maid territory?
206 operators own 432 units; expansions eligible for potential fee discounts.
Molly Maid net worth requirement?
FDD Item 7 estimates support $144,150-$203,950 investment; liquid capital not specified.
How long to open a Molly Maid franchise?
Typical timeline: 3-4 months from signing to launch, including setup and training.
Molly Maid territory size?
$1.10 per Target Household; standard market $49,500-$77,000 fee.