Is Mosquito Joe right for you?
Established Scale
407 franchised units operating full-year 2025 with 76.2 percent customer retention and 88.2 percent recurring-customer base.
Tiered Royalty
10 percent royalty on first $500,000 gross sales per territory, stepping down to 7 percent thereafter, paired with defined minimum license fees.
Multi-Unit Prevalence
Operator data shows 59.5 percent of 523 tracked owners operate multiple units, indicating repeatable unit economics for experienced operators.
About Mosquito Joe
Mosquito Joe, founded in 2010 and acquired by Neighborly in 2018, provides outdoor pest control services focused on mosquitoes, ticks, fleas, rodents, and misting systems for residential and commercial customers. The brand operates as a wholly-owned subsidiary of Neighborly Assetco LLC under ultimate control of investment funds affiliated with KKR. As of the end of 2025, the system included 407 franchised outlets across 38 states.
Franchisees deliver barrier spray treatments, recurring mosquito and tick control programs, rodent control, and the design, sale, installation, and service of outdoor misting systems. Operations center on seasonal demand with emphasis on customer retention through scheduled service agreements. The model combines field service execution with digital lead generation, call-center routing, and mandatory direct marketing programs.
Mosquito Joe SPV LLC is a direct, wholly-owned subsidiary of Neighborly Assetco LLC. Neighborly Assetco LLC is part of a corporate chain ultimately controlled by investment funds affiliated with Kohlberg Kravis Roberts & Co. L.P. (KKR) following the KKR Acquisition on August 31, 2021.
The business model
How a Mosquito Joe territory actually makes money at the unit level.
Initial Franchise Fee
Single-territory franchise fee is $42,500. Area development fees range from $80,000 for two territories to $175,000 for five territories.
Total Investment Range
Estimated initial investment per the investment disclosure is $150,155 to $191,575 for a single territory, inclusive of $37,000 direct marketing program fee, three months working capital, vehicle, equipment, insurance, licenses, and marketing spend.
Ongoing Fees
Royalty 10 percent up to $500,000 gross sales then 7 percent. Marketing fund contribution 2 percent of gross sales. Mandatory direct marketing program $37,000 annually (subject to reduction at sales thresholds), SEO $325 monthly, call center $199.99 monthly plus $25 per closed sale, software $474.45 monthly.
Territory Structure
Territories defined by 25,000 to 35,000 targeted households. Limited exclusivity provided while compliant; franchisor retains rights to key accounts, national accounts, alternative channels, and other brands.
Supply Chain & Rebates
Mandatory use of approved suppliers including ZorWare software, Worldpay processing, and Neighborly affiliates. Rebate program distributes 50 percent to franchisees after ProTradeNet retains 25 percent and franchisor receives 25 percent.
Unit Economics Snapshot
the financial-performance disclosure reports average gross sales per treatment of $92.68 and median of $92.66 across 407 units in 2025. Highest observed $152.16, lowest $68.62. 41.3 percent of units performed above system average.
Quick facts
Initial franchise fee
$42,500
Total investment range
$150,155 to $191,575
Royalty
10.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2020
Headquarters
Waco, TX
Active US franchisees
523
Total US units
1191
What does a successful Mosquito Joe operator look like?
Prospectus Maximus has profiled active Mosquito Joe operators across multiple proprietary dimensions. The patterns the math finds are what your match assessment scores you against. Not a self-reported survey. A data-backed direction-of-fit measurement.
Take the assessment to see exactly where you align with the Mosquito Joe pattern, and where you don't.
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Pre-opening training program delivered in accordance with Franchise Agreement Sections 6B and 6C, available in remote or virtual format.
- +Initial training covering operations, sales processes, service execution, software systems, and marketing program enrollment.
- +Refresher training courses offered as determined necessary by the franchisor.
- +Required attendance at regional meetings and annual convention.
- +Ongoing field support through periodic business visits, secret shopper evaluations, and manual updates.
- +Access to national MAP Fund advertising, direct marketing program, and SEO program management.
Honest disclosure: what's NOT provided
Item 11 does not specify total training hours, exact curriculum modules, or a fixed training location. Training may be conducted entirely remotely or virtually. No guarantee of on-site field training is provided beyond initial program and periodic visits.
Awards & recognition
Multi-unit growth path
Operator data across 523 tracked owners shows 59.5 percent operate multiple units with average 2.28 units per active operator. Area development agreements allow committed multi-territory growth with defined schedules. Existing single-unit operators who achieve target retention and sales thresholds can pursue additional territories under the same royalty step-down structure. Development fees scale from $80,000 for two territories to $175,000 for five.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Lending
Franchise is eligible for SBA financing. Standard franchisee qualification, collateral, and personal guarantee requirements apply.
Equipment & Vehicle Leasing
Vehicle, equipment, and technology packages can be financed or leased through third-party providers to reduce upfront cash outlay.
Home Equity or Retirement Plan Rollovers
Many multi-unit operators utilize HELOC, 401(k) rollover, or other personal capital sources for initial and expansion investments.
Neighborly / Brand Financing Programs
Contact franchisor for any preferred lender relationships or in-house financing options that may be available at time of purchase.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery & Validation
Review the filed disclosures, speak with franchisor, request the financial-performance disclosure substantiation, and validate territory availability.
Franchise Agreement Execution
Sign franchise agreement and pay $42,500 initial franchise fee.
Pre-Opening Preparation (Weeks 1-6)
Secure territory mapping, enroll in software system, pay direct marketing and SEO fees, order vehicle and equipment.
Initial Training
Complete required pre-opening training, which may be remote or virtual, plus any in-market onboarding.
Launch & Marketing Ramp (Weeks 7-12)
Website activation, direct marketing program launch, local performance marketing execution, first customer acquisitions.
First 90 Days Operations
Deliver initial treatments, build recurring service base, meet minimum local marketing spend requirements.
Ongoing Optimization
Attend regional meetings and convention, utilize call center program, monitor retention metrics, evaluate multi-unit expansion.
Match assessment
Are you a Mosquito Joe match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Mosquito Joe franchise cost?
Total estimated initial investment ranges from $150,155 to $191,575 per territory according to the investment disclosure of the 2025 the filed disclosures. This includes the $42,500 franchise fee, $37,000 direct marketing program fee, vehicle, equipment, insurance, three months working capital, and initial local marketing investment.
What is the Mosquito Joe franchise fee?
The initial franchise fee is $42,500 for a single territory. Area development fees range from $80,000 for two territories to $175,000 for five territories.
What royalty and marketing fees does Mosquito Joe charge?
Royalty is 10 percent of gross sales up to $500,000 per territory then 7 percent thereafter. Marketing fund contribution is 2 percent of gross sales. Additional mandatory fees include $37,000 annual direct marketing (subject to reduction), $325 monthly SEO, call center, and software system fees.
Does Mosquito Joe provide financial performance representations?
Yes. the financial-performance disclosure discloses 2025 customer retention of 76.2 percent, 88.2 percent recurring customers, and gross sales per treatment data for 407 full-year franchised businesses. Average gross sales per treatment was $92.68 and median was $92.66. 41.3 percent of units exceeded the average.
How many Mosquito Joe locations are there?
There were 407 franchised outlets operating at year-end 2025. The system experienced net contraction of eight units during 2025 after opening 16 new locations and closing or transferring others.
Is Mosquito Joe a good franchise to own?
The brand reports strong retention metrics and a majority of operators own multiple units. Prospective buyers should conduct full due diligence including validation calls with existing franchisees and review of the complete the filed disclosures.
What territories are available for Mosquito Joe franchises?
Territories are defined by approximately 25,000 to 35,000 targeted households. Limited exclusivity is granted while the franchisee remains compliant. Franchisor retains rights to key and national accounts.
How long does it take to open a Mosquito Joe franchise?
Typical timeline from franchise agreement signing to opening is 10 to 16 weeks, driven by training completion, vehicle and equipment acquisition, and launch of mandatory marketing programs.
Does Mosquito Joe offer multi-unit development?
Yes. Area development agreements are available with scaled fees. Operator data indicates 59.5 percent of owners operate multiple units.
What training and support does Mosquito Joe provide?
Pre-opening training is offered remotely or virtually. Ongoing support includes field visits, marketing program management, software systems, call center services, and required regional meetings and annual convention.
How does Mosquito Joe compare to other mosquito control franchises?
Mosquito Joe operates within the Neighborly portfolio alongside other home-service brands. It features a defined the financial-performance disclosure with retention metrics, tiered royalties, and mandatory national marketing programs that differentiate it from smaller independent operators.
Are Mosquito Joe franchisees required to participate in advertising cooperatives?
Yes. If a local marketing group (LMG) is designated, franchisees must participate and contribute up to an additional 2 percent of gross sales as determined by LMG members.
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