Is Pure Barre right for you?
Established Scale
617 franchised studios in operation at end of 2025 with 606 Qualified Studios used for performance reporting.
the financial-performance disclosure Disclosure
Average annual gross revenue of $392,600 across 606 studios; 44 percent exceeded the average.
Low-Impact Model
Proprietary technique appeals to broad demographic seeking safe, effective workouts with high membership retention focus.
About Pure Barre
Pure Barre is a boutique fitness franchise offering low-impact, high-intensity group classes that combine elements of Pilates, ballet, and strength training. The brand operates under Xponential Fitness and as of 2025 has 617 franchised studios across 49 states and the District of Columbia. Franchises are offered by PB Franchising SPV, LLC, an affiliate of publicly traded Xponential Fitness, Inc.
Franchisees operate fixed-location studios of 1,500 to 1,800 square feet that deliver a standardized schedule of Pure Barre Classic, Empower, Align, and Define classes. Instructors lead small isometric movements at the ballet barre using body weight, light weights, and resistance. Studios generate revenue primarily through monthly memberships, class packages, and retail sales of apparel and accessories.
Xponential Fitness LLC is the direct parent of XPOF Assetco, LLC (which is the direct parent of PB Franchising SPV, LLC); Xponential Fitness LLC is controlled via an intermediate holding company by Xponential Fitness, Inc., a publicly traded company (NYSE: XPOF).
The business model
How a Pure Barre territory actually makes money at the unit level.
Initial Franchise Fee
Single-unit fee is $60,000. Area development fee is $20,000 for a 3-studio commitment. A $30,000 sourcing fee applies when purchasing an existing studio through a broker.
Ongoing Fees
Royalty is 7 percent of gross sales. Brand Development Fund contribution is 2 percent of gross sales. Local advertising requirement is the greater of $1,500 or 2 percent of prior month's gross sales. Technology fee is currently $304 per month.
Investment Range
Total initial investment for a single studio is estimated between $445,299 and $736,465. Major components include leasehold improvements ($215,000-$336,000), fitness equipment and FF&E ($44,264-$51,520), and initial marketing spend ($30,650-$39,900).
Revenue Mix
the financial-performance disclosure reports average monthly active members, new memberships, attrition rate, and revenue mix for 606 qualified studios. New studios are tracked for the first 12 months post soft opening.
Supply Chain
Franchisees must purchase required equipment, retail inventory, technology, and certain services from approved suppliers or the franchisor. The franchisor received $2,034,928 in supplier rebates in fiscal 2025 representing 7.1 percent of its total revenue.
Territory Structure
Single-unit franchisees receive a non-exclusive designated territory with population of at least 15,000 and protection only against another Pure Barre studio. Multi-unit developers receive larger development areas subject to a development schedule.
Quick facts
Initial franchise fee
$60,000
Total investment range
$445,299 to $736,465
Royalty
7.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2023
Headquarters
Irvine, CA
Active US franchisees
60
Total US units
60
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Proprietary Initial Training Program for the franchisee (or Operating Principal) and Designated Manager, delivered 60-90 days before soft opening at corporate headquarters or designated facility.
- +Access to web-based Learning Management System containing approximately 17 modules on standards, procedures, and operations prior to in-person training.
- +Pure Barre Classic Training Program for prospective Authorized Instructors with no tuition for Owner/Operator or Designated Manager modules.
- +Additional instructor training modules for Empower, Align, and Define formats at set per-trainee fees.
- +Ongoing advisory assistance in studio development and operations as deemed appropriate by the franchisor.
- +Optional additional training available upon request at franchisee expense.
Honest disclosure: what's NOT provided
The franchisor does not provide on-site training as part of the standard program; any on-site sessions are at additional cost. No training is provided for non-core operational functions such as advanced bookkeeping, payroll, or HR beyond the LMS modules and initial program.
Multi-unit growth path
Pure Barre offers development rights for multiple studios within a defined Development Area. A $20,000 area developer fee applies to a 3-studio commitment. Developers must adhere to a development schedule or risk loss of rights. Existing operators may expand by exercising renewal or transfer rights on current agreements. As of 2025, 617 studios are franchised with a modest net increase in recent years and 10 new outlets projected for the following year.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
Third-Party Lenders
Franchisees commonly utilize SBA 7(a) loans or conventional bank financing for the majority of the initial investment. The the filed disclosures notes that estimates assume financing for the Fitness Equipment and Initial FF&E Package.
Equipment Financing
Fitness equipment and FF&E package may be financed through approved suppliers or specialty lenders, reducing upfront cash requirements.
Veterans Discount
VetFran eligible franchisees receive a reduced initial franchise fee between $40,000 and $60,000.
Cash or Self-Funding
Investors may fund the full $445,299 to $736,465 range through personal capital, family, or private investment groups.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery & Validation
Review the filed disclosures, speak with franchisor, visit operating studios, and validate territory availability.
Franchise Agreement Execution
Sign franchise agreement and pay initial franchise fee of $60,000 (or applicable multi-unit or sourcing fee).
Site Selection & Lease
Identify and secure 1,500-1,800 sq ft location within designated territory; obtain franchisor approval.
Build-Out & Pre-Opening
Complete leasehold improvements, install equipment and technology, order initial retail inventory, and fulfill pre-sales marketing.
Training
Complete Initial Training Program and instructor training 60-90 days prior to soft opening.
Soft Opening & Grand Opening
Begin limited operations, followed by official opening and continued local marketing.
Ongoing Operations
Deliver classes, manage membership, meet monthly advertising and royalty obligations, and utilize continuing support.
Match assessment
Are you a Pure Barre match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Pure Barre franchise cost?
Total initial investment ranges from $445,299 to $736,465 according to the investment disclosure of the 2025 the filed disclosures. The initial franchise fee is $60,000.
What is the average revenue of a Pure Barre studio?
the financial-performance disclosure reports average gross revenue of $392,600 for 606 qualified studios in 2025. Individual results vary and 44 percent of studios exceeded this average.
Does Pure Barre provide financial performance representations?
Yes. The the filed disclosures contains the financial-performance disclosure disclosures for 606 qualified studios including gross revenue, membership metrics, attrition, and new studio ramp data. No other financial performance representations are authorized.
What are Pure Barre royalty and marketing fees?
Royalty is 7 percent of gross sales. Brand Development Fund contribution is 2 percent. Local advertising spend is the greater of $1,500 or 2 percent of prior month's gross sales. Technology fee is currently $304 per month.
How many Pure Barre locations are there?
As of December 31, 2025 there were 617 franchised studios and zero company-owned studios. The brand has locations in 49 states and the District of Columbia.
Is Pure Barre a good investment compared to other Xponential brands?
Pure Barre is one of several fitness concepts under Xponential Fitness. Prospective franchisees should compare the financial-performance disclosure data, investment ranges, and market overlap across brands before deciding.
What training does Pure Barre provide to new franchisees?
New owners and managers attend an Initial Training Program at corporate headquarters or designated facility. Instructors receive Pure Barre Classic and format-specific training. Ongoing advisory support is also provided.
Do Pure Barre franchisees receive an exclusive territory?
Franchisees receive a non-exclusive designated territory with protection only against another Pure Barre studio. The franchisor reserves rights to sell through other channels and brands within the territory.
Can I own multiple Pure Barre studios?
Yes. Area development agreements are available with a $20,000 fee for a 3-studio commitment. Multi-unit operators must meet a development schedule.
What is the typical studio size and location requirement?
Studios are 1,500 to 1,800 square feet in size. The designated territory must contain at least 15,000 population. Site selection requires franchisor approval.
Are there any Pure Barre franchisee reviews or operator outcomes published?
The the filed disclosures provides 2025 performance data for 606 studios. Prospective buyers should request written substantiation and speak directly with existing franchisees listed in the disclosure.
Does Pure Barre charge transfer or renewal fees?
The the filed disclosures discloses a $10,000 transfer fee and a $10,000 renewal fee.
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