Is PuroClean right for you?
Established Insurance Network
Direct relationships with carriers and adjusters drive consistent job flow without heavy consumer marketing.
Recurring Revenue Potential
Mitigation work frequently leads to reconstruction projects under the same claim, increasing average job value.
Scalable Field Operations
Crew-based model allows revenue growth through additional technicians and vehicles rather than fixed locations.
About PuroClean
PuroClean is a property restoration franchise founded in 1990 and headquartered in Tamarac, Florida. The brand provides drying, repair, cleaning, mitigation, remediation, construction, replacement, purification and related services for fire, water, mold and other property casualty damage. PuroSystems, LLC franchises the brand under parent company Puro Enterprise Holdings, LLC and operates 433 franchised locations across the United States as of year-end 2025.
Franchisees deliver emergency response and full restoration services to insurance carriers, commercial properties and homeowners. Operations center on rapid deployment of equipment and crews for water extraction, structural drying, mold remediation, fire and smoke damage cleanup, and subsequent reconstruction. The model relies on insurance-industry relationships, 24/7 call handling, proprietary DASH software for job management, and compliance with IICRC standards.
Puro Enterprise Holdings, LLC is a Michigan limited liability company formed in September 2015 that has been the parent company of PuroSystems, LLC since September 2015.
The business model
How a PuroClean territory actually makes money at the unit level.
Initial Franchise Fee
Standard fee is $59,000. Existing franchisees pay $25,000 for additional units. Conversion franchisees receive up to 50 percent discount based on prior gross receipts, with a minimum of $29,500.
Ongoing Fees
Royalty is tiered from 10 percent down to 3 percent of gross receipts for mitigation services and 3 percent for reconstruction, subject to a monthly minimum. Marketing fee is 2 percent of gross receipts. DASH software fee is $500 per month.
Initial Investment Range
Total initial investment for a new franchise is estimated between $108,503 and $152,618 for the first three months. This includes vehicle, equipment package, insurance, training, software, and working capital. Figures assume financed vehicle and equipment.
Supply Chain Requirements
Franchisees must purchase equipment, supplies and branded consumables meeting franchisor specifications. Minimum 2 percent of gross receipts on branded products. Required suppliers include Aramsco/Interlink Supply, Xactware and others. Franchisor receives rebates on franchisee purchases.
Territory Structure
Each franchisee receives a non-exclusive Protected Office Location up to 100,000 population. An optional non-exclusive Halo territory up to 150,000 population is available. Franchisor and affiliates retain rights to national accounts, strategic alliances and alternative channels within the territory.
System Scale
433 franchised units at year-end 2025. Net unit growth of 52 in 2023, 10 in 2024 and 22 in 2025. Projected 60 new outlets in the next 12 months.
Quick facts
Initial franchise fee
$59,000
Total investment range
$108,503 to $152,618
Royalty
n/a
Marketing fund
2.00% of gross revenue
Founded
1990
Headquarters
Tamarac, FL
Active US franchisees
60
Total US units
136
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training delivered at franchisor headquarters for new franchisees or designated managers at the next available session after signing.
- +Field training conducted at the franchisee's office once an approved site is secured.
- +One week of marketing training provided at no cost within the first 30 days of opening.
- +Ongoing telephone, internet and intranet support plus marketing and advertising consulting.
- +IICRC AMRT course and examination fees required within 90 days of initial training.
Honest disclosure: what's NOT provided
The the filed disclosures does not disclose specific training hours, detailed curriculum modules, technical restoration procedures or pesticide application training.
Multi-unit growth path
The multi-unit program allows existing franchisees to open additional territories once minimum annual mitigation services gross receipts thresholds are achieved. An example threshold is $1 million after year five. Additional units carry a reduced $25,000 franchise fee. No mandatory development schedule exists. Conversion franchisees follow adjusted performance criteria based on prior experience.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
Equipment and Vehicle Leasing
Designated suppliers and financing companies offer lease or finance options for the vehicle and equipment/supplies package, lowering the cash component of the initial investment.
SBA Loan Programs
Many PuroClean franchisees utilize SBA 7(a) or 504 loans to cover franchise fees, equipment, vehicles and working capital. Franchisor provides standard SBA packaging support.
Third-Party Lenders
Franchisees may secure conventional bank loans or lines of credit using personal assets, retirement funds via ROBS, or home equity. Additional funds category in the investment disclosure estimates $20,000 to $35,000 for three months of working capital.
Supplier and Vendor Financing
Select suppliers provide short-term financing or delayed payment terms on initial equipment packages and recurring consumables.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Reservation Agreement
Pay $25,000 reservation fee, credited toward initial franchise fee. Begin market analysis and development planning.
Franchise Agreement Signing
Pay balance of initial franchise fee. Gain access to operations manual, software licenses and supplier accounts.
Training & Certification
Attend initial training at headquarters, complete IICRC AMRT course and required examinations within 90 days.
Site Setup & Equipment
Secure office location, acquire or finance vehicle and equipment package, install DASH and Xactimate software, obtain insurance.
Marketing Launch
Receive one week of in-market marketing training. Begin insurance carrier outreach and local networking.
First Jobs & Ramp
Activate 24/7 call center, deploy crews on initial claims, utilize field support specialist for first 90 days.
Ongoing Operations
Submit monthly reports, pay royalties and marketing fees, attend annual convention, pursue additional units once thresholds are met.
Match assessment
Are you a PuroClean match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a PuroClean franchise cost?
The initial franchise fee is $59,000. Total initial investment ranges from $108,503 to $152,618 for the first three months according to the investment disclosure of the the filed disclosures. This includes vehicle, equipment, insurance, software and working capital. Conversion and multi-unit fees are lower.
What is the PuroClean royalty fee?
Royalty is assessed on a tiered scale from 10 percent down to 3 percent of gross receipts for mitigation services and a flat 3 percent for reconstruction services, subject to a monthly minimum. A separate 2 percent marketing fee applies to gross receipts.
Does PuroClean provide financial performance representations?
Yes. the financial-performance disclosure discloses average and median annual gross sales for 393 reporting franchisees for the 2025 measurement period, broken down by performance tiers, business development representative usage and conversion status. No cost or profit data is provided.
How many PuroClean locations are there?
There were 433 franchised units at year-end 2025. The system added a net 52 units in 2023, 10 in 2024 and 22 in 2025. All outlets are franchised with zero company-owned locations.
What training does PuroClean provide?
Initial training is held at franchisor headquarters followed by field training at the franchisee's office. One week of marketing training is provided within the first 30 days. Ongoing telephone and digital support is available. Specific training hours and technical modules are not detailed in the the filed disclosures.
Is territory exclusivity included with a PuroClean franchise?
Franchisees receive a non-exclusive Protected Office Location up to 100,000 population. An optional non-exclusive Halo territory up to 150,000 population may be added. The franchisor and affiliates retain rights to national accounts and alternative channels inside these areas.
How does PuroClean compare to Servpro or Servicemaster?
PuroClean focuses on insurance-driven restoration with a similar service mix but operates with a protected office location model rather than strict exclusive territories. Royalty and marketing fees are comparable. Prospective buyers should compare disclosed gross sales, support programs and local market conditions.
Can I buy multiple PuroClean territories?
Yes. Existing franchisees may purchase additional units at a reduced $25,000 fee once minimum gross receipts thresholds are met. The multi-unit program sets example targets such as $1 million in annual mitigation revenue after year five.
What are PuroClean franchisee reviews like?
Operator reviews vary by market, insurance relationships and management execution. The the filed disclosures reports that 28 percent of 2025 reporting franchisees exceeded average gross sales. Independent research, validation calls and visits to existing operators are recommended.
Does PuroClean require prior restoration experience?
No prior industry experience is required. The franchisor provides initial and field training plus ongoing support. Conversion opportunities exist for operators already performing mitigation and reconstruction services.
Are there national accounts available to PuroClean franchisees?
Yes. The franchisor and affiliates manage strategic alliance and national accounts. Franchisees may receive referral jobs from these relationships in addition to locally developed insurance and commercial work.
What software systems are required for a PuroClean franchise?
Franchisees must use DASH job management software ($500 monthly), Xactimate estimating software, FranConnect for royalty reporting, QuickBooks Desktop Pro with custom chart of accounts, and Badger routing software.
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