Is Right at Home right for you?
Established Scale
566 franchised units as of year-end 2025 with consistent net unit growth of 12, 31, and 27 over the prior three years.
Protected Territory
Designated Area defined by zip codes with a minimum population of 15,000 people age 65 and older, protected while minimum quarterly billings are met.
Multi-Unit Prevalence
47% of the 413 tracked operators own multiple units, with an average of 1.84 units per active operator.
About Right at Home
Right at Home, founded in 1999 and headquartered in Omaha, Nebraska, is a leading provider of non-medical in-home care and personal care services for seniors and adults. The company is a wholly-owned subsidiary of RiseMark Holdings, LLC. As of the end of 2025, the system included 566 franchised units and 6 company-owned units across 47 states and the District of Columbia.
Right at Home franchisees deliver hands-on personal care, companionship, and assistance with daily living activities to clients in their homes. Core services focus on non-medical care while ancillary services may include supplemental staffing, specialized nursing, and medication management. Operations are managed from a modest office, typically 600-1,200 square feet, with caregivers deployed to client residences.
RiseMark Holdings, LLC (“RMH”), a Delaware limited liability company, was organized on June 29, 2016, with Investors Management Corporation as its sole owner. Right at Home, LLC became a wholly-owned subsidiary of RMH on August 15, 2016.
The business model
How a Right at Home territory actually makes money at the unit level.
Initial Franchise Fee
A one-time fee of $49,500 is payable upon signing the Franchise Agreement.
Ongoing Fees
Royalty of 5% of Net Billings, local marketing spend of at least 2% of Net Billings, and Brand Marketing and Promotion Fee of 2% on the first $1M of annual Net Billings plus 1% on the next $2M. Minimum royalty and brand marketing fees apply quarterly.
Initial Investment Range
Total initial investment for a new non-conversion unit ranges from $94,330 to $176,239. Major categories include real estate and rent deposits, insurance, furniture and fixtures, computer systems, signage, initial marketing, permits, professional fees, and three months of working capital.
Technology Requirements
Franchisees must license Home Care Operating Software from an approved supplier and maintain hardware, software, and high-speed internet meeting brand standards. Annual technology fee is currently $2,100 per MSA plus monthly software fees based on client volume.
Supply Chain Controls
15-25% of initial expenditures and less than 25% of ongoing expenditures are subject to required or approved suppliers for items including the policy and procedure manual, client and caregiver survey programs, and operating software.
Territory and Channels
Services must generally be confined to the Designated Area. The franchisor reserves rights to national accounts, online sales, alternative channels, and other brands or marks.
Quick facts
Initial franchise fee
$49,500
Total investment range
$94,330 to $176,239
Royalty
5.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
1999
Headquarters
Omaha, NE
Active US franchisees
413
Total US units
759
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +RightStart Training Program delivered to the Operating Principal and up to two additional persons prior to opening.
- +On-Site and On-Boarding Training plus Additional Opening Training as needed.
- +Customized pre-opening support plan for conversion businesses.
- +Access to Brand Standards Manual, HIPAA resources, software templates, and approved supplier lists.
- +Ongoing phone and email operational support during business hours, periodic on-site visits, and software support.
- +Approved supplier training for specialized nursing services when offered.
Honest disclosure: what's NOT provided
The the filed disclosures does not disclose a fixed number of training hours or a specific initial training location. No formal training is provided on specialized nursing services by the franchisor; this is handled by an approved supplier.
Multi-unit growth path
Multi-unit ownership is common. Of 413 tracked operators, 195 own multiple units, representing 47% of operators and yielding an average of 1.84 units per active operator. Existing franchisees purchasing additional territories pay a reduced Technology and Training Setup Fee of $1,000-$2,500 depending on entity structure and prior training attendance. The development schedule is not prescribed in the the filed disclosures, allowing experienced operators to expand at a pace supported by their cash flow and management capacity.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loans
Many franchisees utilize SBA-guaranteed loans for a significant portion of the initial investment. The brand is eligible and experienced lenders familiar with Right at Home are available.
Veterans Discount
Reduced fees are available for qualified veterans on the Technology and Training Setup Fee and Home Care Operating Software Setup Fee.
Equipment & Software Financing
Computer hardware, software licenses, and certain office equipment can often be financed through vendor programs or third-party equipment lenders.
Personal Capital & Home Equity
Prospective franchisees typically deploy personal savings, retirement rollovers, or home equity lines of credit to cover the equity portion of the investment and working capital.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery & Validation
Review the filed disclosures, speak with franchisor leadership, and conduct initial due diligence on the in-home care sector and local market demographics.
Application & Approval
Submit application, background checks, and financial qualification. Receive approval to proceed to Franchise Agreement.
Signing & Initial Fees
Sign Franchise Agreement and pay the $49,500 initial franchise fee plus Technology and Training Setup Fee.
Site Selection & Setup
Secure 600-1,200 sq ft office space, complete leasehold improvements, order furniture, fixtures, signage, and computer systems.
Training & Onboarding
Complete RightStart Training for Operating Principal and key staff, plus software setup and any on-site onboarding.
Launch & Initial Marketing
Hire and onboard caregivers, execute initial opening marketing plan, obtain licenses and permits, and begin client acquisition.
First 90 Days
Focus on building caregiver roster, delivering services, meeting minimum quarterly billings to secure territory protection, and utilizing ongoing franchisor support.
Match assessment
Are you a Right at Home match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Right at Home franchise cost?
The initial franchise fee is $49,500. Total initial investment for a new non-conversion unit ranges from $94,330 to $176,239 according to the investment disclosure of the the filed disclosures. This includes real estate, insurance, equipment, software, initial marketing, permits, and three months of working capital.
What are the ongoing royalty and marketing fees for Right at Home?
The royalty is 5% of Net Billings. Local marketing requires at least 2% of Net Billings. The Brand Marketing and Promotion Fee is 2% of weekly Net Billings on the first $1,000,000 annually plus 1% on the next $2,000,000. Minimum quarterly royalty and brand marketing fees also apply.
Does Right at Home provide financial performance representations?
Yes. the financial-performance disclosure discloses 2025 historical average Net Billings of $1,836,498 across 525 franchised businesses open at least 12 months, based on 390 reporting units. 34% of offices exceeded the average. The franchisor notes this is historical data and does not guarantee future results.
How many Right at Home franchises are there?
As of the end of 2025 there were 566 franchised units and 6 company-owned units for a total of 572 locations operating in 47 states and the District of Columbia.
Is territory protection offered to Right at Home franchisees?
Yes. Franchisees receive a protected Designated Area based on zip codes containing a minimum population of 15,000 people age 65 and older. Protection remains in effect while the franchisee remains in compliance, including meeting minimum quarterly Net Billings.
What training and support does Right at Home provide?
The RightStart Training Program is provided to the Operating Principal and up to two additional people before opening. On-site onboarding, ongoing phone and email support, periodic field visits, Brand Standards Manual, and software support are included. Additional training is available at $300 per day plus expenses.
What is the multi-unit ownership rate at Right at Home?
Among 413 tracked operators, 195 own multiple units. This represents 47% multi-unit operators with an average of 1.84 units per active operator.
How does Right at Home compare to other senior care franchises?
Right at Home emphasizes non-medical in-home care with optional ancillary services. It offers a protected territory model, disclosed historical billings in the financial-performance disclosure, and a mature network of 566 franchised units. Prospective buyers should compare investment range, royalty structure, and reported performance against competitors.
Are there any minimum performance requirements?
Yes. To maintain territory protection, franchisees must meet minimum quarterly Net Billings as defined in the Franchise Agreement. Failure to meet these may allow the franchisor to place additional units in the Designated Area.
Can existing Right at Home franchisees open additional locations?
Yes. Existing franchisees may open additional units with a reduced Technology and Training Setup Fee of $1,000-$2,500 depending on entity structure and prior training completion. Multi-unit ownership is common in the system.
What are the primary uses of the initial investment?
Major categories include insurance ($7,000-$12,000), furniture and fixtures ($2,500-$6,000), computer hardware and software ($3,750-$9,250), rent and deposits, initial marketing, signage, permits, professional fees, the policy manual, and working capital for the first three months.
Does Right at Home require franchisees to be medical professionals?
No. The core services are non-medical. An Operating Principal must complete the required training program. Specialized nursing services, when offered, utilize training from an approved supplier.
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