Is SERVPRO right for you?
Established Scale
2,354 franchised units as of 2025 with consistent annual net growth of 68 to 88 locations.
Defined Territory
Primary territories sized at 50,000 to 80,000 population; additional territory available at $1,110 per 1,000 residents.
National Brand
Insurance-industry recognition and centralized lead programs support local market entry.
About SERVPRO
SERVPRO is a national leader in residential, commercial, and public sector cleaning, restoration, and reconstruction services. The company, founded in 1977 and restructured under Commodore Parent Holdings, LLC in 2019, operates a network of more than 2,350 franchised locations across the United States. Franchisees deliver fire, smoke, water, mold, and storm damage mitigation using proprietary systems and national brand support.
SERVPRO franchisees respond to insurance and direct customer claims for property damage cleanup and restoration. Operations center on emergency response, contents manipulation, structural drying, reconstruction, and specialized remediation. The model combines on-call availability, technician deployment, and relationships with insurance carriers to generate recurring commercial and residential work.
Commodore Parent Holdings, LLC is the ultimate parent company of Servpro Franchisor, LLC, which is an indirect wholly-owned subsidiary organized as part of the Securitization Transaction that closed in October 2019.
The business model
How a SERVPRO territory actually makes money at the unit level.
Initial Investment
Total initial investment ranges from $263,305 to $385,570. This includes a $100,000 franchise fee, $112,000 equipment and products package, vehicles, insurance, supplies, software, and three months of working capital.
Ongoing Fees
Royalty ranges from 3 percent to 10 percent of monthly gross volume with a 10 percent cap. Brand fund contribution is currently 2.5 percent of gross volume (capped at $1,550,000 annually) plus a fixed monthly fee of $45 to $115.
Lead and Program Fees
Lead fees not to exceed $75 per lead, commercial job fees up to 10 percent of invoice, and disaster response or commercial select program fees up to 5 percent of gross volume per job.
Non-Exclusive Territory
Franchisees do not receive exclusivity and may face competition from other SERVPRO franchisees, company programs, or alternative distribution channels including internet and national accounts.
Supply Chain
Franchisees must purchase equipment, professional cleaning products, and certain insurance coverages from the franchisor, affiliates, or approved suppliers.
Unit Growth
The system added a net 88 units in 2023, 84 in 2024, and 68 in 2025, with 75 new outlets projected for the following year.
Quick facts
Initial franchise fee
$100,000
Total investment range
$263,305 to $385,570
Royalty
n/a
Marketing fund
3.00% of gross revenue
Founded
2019
Headquarters
Gallatin, TN
Active US franchisees
60
Total US units
137
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Mandatory initial training delivered online/on-demand or in classroom format at headquarters in Gallatin, Tennessee.
- +New Franchise Business Consultation program includes at least three half-day post-opening sessions.
- +Ongoing operational, accounting, and employee training support from Franchise Business Consultants.
- +Annual convention, ServproTV, webinars, newsletters, and access to refresher training programs.
- +Required training on proprietary software applications and estimating tools.
Honest disclosure: what's NOT provided
QuickBooks training must be completed at the franchisee's expense through online or Intuit-sponsored programs. Travel, lodging, and meal costs for the Applied Structural Drying (ASD) course are the responsibility of the franchisee.
Multi-unit growth path
The SERVPRO model supports multi-unit ownership through additional territory purchases at $1,110 per 1,000 population. Existing operators may add territories as they become available, subject to franchisor approval and performance standards. No specific multi-unit development schedule or incentives are disclosed in the the filed disclosures.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loans
Many SERVPRO franchisees utilize SBA-backed loans to finance equipment, vehicles, and working capital. The brand is generally considered eligible given its scale and industry position.
Equipment Financing
The $112,000 equipment and products package can be financed through specialty lenders or manufacturer programs. This isolates the largest single equipment outlay from general working capital.
Home Equity or 401(k) Rollovers
Prospective owners frequently use home equity lines or rollover existing retirement funds through third-party providers to meet the $263,000 to $386,000 total investment range.
Franchisor Referral Network
SERVPRO maintains relationships with preferred lenders and can provide contact information, although the franchisor does not directly finance franchisees.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Week 1-2
Execute Franchise License Agreement, pay $100,000 initial fee and $3,000 territory deposit, and purchase $112,000 equipment package.
Week 3-6
Secure vehicles, insurance from approved carriers, permits, licenses, and complete required software setup including Xactimate and QuickBooks.
Week 7-10
Attend mandatory initial training either online or at Gallatin, Tennessee headquarters.
Week 11-12
Finalize local marketing materials, hire and begin training initial technicians, and prepare facility or storage solutions.
Month 3
Complete pre-opening certification, launch local outreach to insurance agents and property managers, and begin receiving leads.
Month 4-6
Execute first jobs, participate in New Franchise Business Consultation sessions, and refine operations based on consultant feedback.
Month 7+
Scale crew and fleet, pursue commercial contracts, and evaluate additional territory or multi-unit opportunities.
Match assessment
Are you a SERVPRO match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a SERVPRO franchise cost?
Total initial investment ranges from $263,305 to $385,570 according to the the filed disclosures. This includes a $100,000 franchise fee, $112,000 equipment package, vehicles, insurance, and three months of working capital.
What are the SERVPRO royalty and marketing fees?
Royalty ranges from 3 percent to 10 percent of monthly gross volume with a 10 percent cap. The brand fund contribution is currently 2.5 percent of gross volume, capped annually at $1,550,000.
Does SERVPRO offer exclusive territories?
No. Territories are defined by population (50,000 to 80,000) but are non-exclusive. Franchisees may face competition from other SERVPRO operators and national accounts.
How many SERVPRO franchises are there?
There were 2,354 franchised units at the end of 2025. The system has shown steady net growth of 68 to 88 units per year over the past three years.
Does SERVPRO provide financial performance representations?
No. The franchisor does not make any financial performance representations about future or historical results of franchised or company-owned outlets.
What training does SERVPRO provide?
Mandatory initial training is offered online or at headquarters in Gallatin, Tennessee. Post-opening support includes at least three half-day consultation sessions and ongoing access to consultants, webinars, and annual conventions.
Is SERVPRO a good franchise to own compared to other restoration brands?
SERVPRO offers one of the largest networks in the industry with strong insurance-industry recognition. Prospective owners should compare the non-exclusive territory structure, royalty range, and required supplier relationships against competing restoration concepts.
Can I own multiple SERVPRO territories?
Yes. Additional territory may be purchased at $1,110 per 1,000 population subject to availability and approval. Many operators expand by adding adjacent or underserved markets.
What is the SERVPRO franchise renewal fee?
The renewal fee is $5,000.
How long does it take to open a SERVPRO franchise?
Most owners complete training, secure vehicles and insurance, and open within three to four months of signing the agreement, assuming site readiness and licensing requirements are met.
Are SERVPRO franchisees required to purchase supplies from the franchisor?
Yes. The franchisor or its affiliates may require exclusive purchase of equipment, professional cleaning products, and certain insurance coverages.
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