Is Supercuts right for you?
Established Scale
1,701 franchised locations provide proven brand presence and operational templates across 47 states and Puerto Rico.
the financial-performance disclosure Disclosure
Average gross sales of $322,306 reported by 1,661 salons open all 12 months in fiscal 2024-2025.
Multi-Unit Prevalence
Approximately 17 percent of operators run multiple units, with average ownership of 3.05 salons per active operator.
About Supercuts
Supercuts is a retail haircare franchise offering haircuts, styling, color services and related products at accessible price points. Founded in 1987 and headquartered in Minneapolis, the brand is a wholly-owned subsidiary of publicly traded Regis Corporation (Nasdaq: RGS). As of June 30, 2025 the system included 1,701 franchised salons and 100 company-owned locations.
Franchisees operate salons typically located in strip shopping centers that deliver consistent, convenient haircare services. The model emphasizes standardized operations, required use of approved suppliers including the Zenoti POS system, and a mix of service and retail merchandise sales. Salons follow brand standards for layout, pricing, and customer experience with no exclusive territory granted to single-unit operators.
Regis Corporation is a publicly-held Minnesota corporation (Nasdaq: RGS) that owns and operates or franchises multiple hair care salon brands including Regis Salons, Mastercuts, Smartstyle, Cost Cutters, and others.
The business model
How a Supercuts territory actually makes money at the unit level.
Initial Franchise Fee
Development fee of $39,500 for three-salon rights; $99,500 for six-salon rights; $10,000 per additional salon beyond six.
Royalty Structure
Combined service and merchandise royalty of 4 percent in year one for new salons, stepping to 6 percent thereafter. Existing salon conversions pay 6 percent from opening.
Marketing Contribution
5 percent of net monthly service revenue (excluding merchandise) contributed to an advertising fund allocated 60 percent national and 40 percent local.
Initial Investment Range
Total estimated initial investment per salon ranges from $185,930 to $323,460 for a 900-1,200 square foot build-out, including leasehold improvements, equipment, inventory, training, and three months of working capital.
Supply Chain Economics
Franchisees must purchase from approved suppliers; Regis receives a 4 percent payment on haircare product sales. Required purchases represent approximately 5 percent of overall salon purchases.
System Trends
Franchised unit count declined net 234 locations in fiscal 2025 through reacquisitions and closures, with 11 new openings.
Quick facts
Initial franchise fee
$69,500
Total investment range
$185,930 to $323,460
Royalty
6.00% of gross revenue
Marketing fund
5.00% of gross revenue
Founded
1987
Headquarters
Minneapolis, MN
Active US franchisees
4059
Total US units
12384
What does a successful Supercuts operator look like?
Prospectus Maximus has profiled active Supercuts operators across multiple proprietary dimensions. The patterns the math finds are what your match assessment scores you against. Not a self-reported survey. A data-backed direction-of-fit measurement.
Take the assessment to see exactly where you align with the Supercuts pattern, and where you don't.
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Initial training for the managing owner and salon managers at the Hairstylists Academy.
- +Training fees of $1,440 to $1,920 to train six to eight people.
- +Onsite computer hardware installation and training.
- +Ongoing operational guidance via operations manual, electronic media, telephone, and in-person support.
- +Access to annual convention (attendance fee applies).
- +Advertising, marketing, and promotional materials developed by the franchisor.
Honest disclosure: what's NOT provided
The franchisor states it has no obligation to continue providing any specific ongoing training, conventions, advice, or assistance beyond what is described.
Multi-unit growth path
Multi-unit development is the primary growth path. Area development agreements specify the number of salons and opening schedule based on territory size and demographics. Approximately 17 percent of operators own multiple units, with system-wide average of 3.05 salons per active operator. Single-unit operators receive no territorial exclusivity and may face competition from additional franchised or company-owned locations.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA Loan Programs
Many Supercuts franchisees utilize SBA 7(a) or 504 loans for build-out and equipment; franchisor is SBA-registered.
Third-Party Lenders
Relationships with national and regional lenders familiar with Regis brands may be available though no financing is provided by the franchisor.
Seller Financing on Existing Salons
Purchase of existing company-owned or franchised salons may include seller financing or conversion incentives.
Personal Capital and Partnerships
Typical investors combine personal equity, bank financing, and in some cases partner equity to meet the $186,000-$323,000 per salon range.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Validation
Review the filed disclosures, speak with existing franchisees, and analyze the financial-performance disclosure gross sales data.
Application
Submit franchise application and execute development agreement for multi-unit rights.
Site Selection
Identify and secure location in strip center or approved venue within designated development territory.
Build-Out
Complete construction or remodel using approved vendors or pay construction management, plan review, and post-build review fees.
Training
Attend Hairstylists Academy training and complete onsite system installation.
Grand Opening
Deploy $10,000 grand opening marketing fund and launch salon operations.
Ongoing Operations
Report sales, pay 6 percent royalty and 5 percent marketing fee, and maintain brand standards.
Match assessment
Are you a Supercuts match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Supercuts franchise cost?
Estimated initial investment per salon ranges from $185,930 to $323,460 according to the investment disclosure of the 2025 the filed disclosures. This includes the $39,500 development fee for three-salon rights, leasehold improvements, equipment, inventory, training, and working capital.
What is the average gross sales of a Supercuts salon?
the financial-performance disclosure reports average gross sales of $322,306 for 1,661 franchised salons open all 12 months in fiscal 2024-2025. Results vary significantly by location and operator.
Does Supercuts offer multi-unit development?
Yes. Development agreements cover three or six salons initially with additional units at $10,000 each. Multi-unit operators represent 17 percent of the base and average 3.05 salons per operator.
What are the ongoing royalty and marketing fees for Supercuts?
Royalty is 4 percent in the first year for new salons then 6 percent of combined net service and merchandise revenue. Marketing contribution is 5 percent of net service revenue.
How many Supercuts locations are there?
As of June 30, 2025 there were 1,701 franchised salons and 100 company-owned salons in the United States.
Does Supercuts provide an exclusive territory?
Single-unit franchisees receive no territorial rights. Multi-unit developers may receive a defined but non-exclusive territory under a development agreement.
What training does Supercuts provide?
Initial training is required for managing owners and salon managers at the Hairstylists Academy. Ongoing operational support is available but the franchisor states it has no obligation to provide specific ongoing training.
How has the Supercuts franchise system trended?
Franchised unit count declined by a net 234 locations in fiscal 2025, driven primarily by 108 reacquisitions by the franchisor and 137 closures, against 11 new openings.
Who owns Supercuts?
Supercuts, Inc. is a wholly-owned subsidiary of Regis Corporation, a publicly traded company (Nasdaq: RGS) that also owns or franchises other salon brands including Cost Cutters and SmartStyle.
Are there Supercuts franchisee reviews or success stories?
Prospective franchisees should contact current operators listed in the the filed disclosures. System data shows 17 percent multi-unit ownership and average operator tenure exceeding 30 years among those reporting.
Does Supercuts require specific suppliers?
Yes. Franchisees must use the Zenoti POS system and approved suppliers for key products. Regis receives a 4 percent payment on haircare product sales through the approved channel.
Can I convert an existing salon to Supercuts?
Yes. Conversion of existing company-owned or affiliated salons is permitted. These locations pay the full 6 percent royalty from opening and may have lower initial investment depending on condition.
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