Is Two Maids right for you?
Proven Scale
184 franchised territories at year-end 2025, net growth of 40 units in the most recent year.
Multi-Unit Majority
67 percent of active operators own multiple territories, averaging 3.28 units per active operator.
the financial-performance disclosure Disclosure
Gross revenue and key operating metrics reported for 94 mature franchised locations plus separate data for newer units and multi-unit operators.
About Two Maids
Two Maids is a residential house cleaning franchise founded in 2013 by Ron Holt and headquartered in Birmingham, Alabama. The brand is a subsidiary of Home Franchise Concepts, LLC, whose ultimate parent is JM Family Enterprises, Inc. As of the end of 2025 the system operated 184 franchised territories across 34 states and the District of Columbia, with no company-owned units.
Two Maids franchises deliver consistent, professional residential cleaning services using a standardized operating system that emphasizes quality, background-checked employees, and recurring customer relationships. Franchisees manage a team-based model from a leased commercial office or warehouse of approximately 1,500 to 2,000 square feet. The business focuses on residential markets within protected ZIP-code territories of at least 50,000 households while the franchisor reserves rights to national accounts, e-commerce, and non-residential services.
Home Franchise Concepts, LLC (HFC) is a Delaware limited liability company that acquired Two Maids Franchising, LLC on September 10, 2021. HFC's ultimate parent is JM Family Enterprises, Inc.
The business model
How a Two Maids territory actually makes money at the unit level.
Initial Investment
Total initial investment ranges from $93,440 to $149,890 per territory, inclusive of a $19,950 franchise fee and $40,000 initial territory fee. A conversion option for existing operators is available at $93,440 to $139,890.
Ongoing Fees
Royalty is the greater of 5.0 percent to 6.0 percent of gross revenue or a monthly minimum that steps to $1,500 per territory after the first six months. Marketing fund contribution is the greater of 2 percent of gross revenue or $500 per territory per month, capped at 3 percent.
Technology & Advertising
Monthly technology fee starts at $650 for the first territory and $200 for additional territories. Local advertising services program requires $3,000 per month for the first six months, then $2,500 per month thereafter.
Territory Structure
Each territory is defined by ZIP codes representing a minimum of 50,000 households and is protected only for residential cleaning under the Two Maids marks. The territory is non-exclusive for national accounts, online sales, and commercial services.
Supply Chain
Franchisees must purchase trademarked items, uniforms, and aprons directly from the franchisor or approved suppliers. The franchisor and affiliates may receive rebates from suppliers.
System Growth
The franchised network expanded from 118 units at the end of 2023 to 184 units at the end of 2025, with 42 additional openings projected for the following year.
Quick facts
Initial franchise fee
$19,950
Total investment range
$93,440 to $149,890
Royalty
n/a
Marketing fund
2.00% of gross revenue
Founded
2013
Headquarters
Birmingham, AL
Active US franchisees
758
Total US units
5177
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Ten days of initial training completed within 180 days of signing, consisting of 38 total hours.
- +Three days of classroom instruction at Two Maids University in Birmingham, Alabama covering welcome and culture, business overview, pre-opening, personnel management, operations, sales and marketing, and closing.
- +Five days of on-site training at the franchisee's office or territory, including one full hands-on day at a local Two Maids location.
- +Ongoing support delivered by telephone, email, intranet, and on-site visits as needed.
- +Optional refresher training available at additional cost and mandatory annual convention attendance.
- +Access to the operations manual, supplemental materials, national advertising fund programs, and a local marketing toolkit.
Honest disclosure: what's NOT provided
The franchisor does not provide on-site daily management, employee recruitment services beyond recommended tools such as CareerPlug, or direct sales execution after initial training. Franchisees are responsible for all local hiring, day-to-day operations, and ongoing sales activity.
Multi-unit growth path
Operator data shows 67 percent of active Two Maids owners operate multiple territories, with an average of 3.28 units per active operator. The the filed disclosures provides separate the financial-performance disclosure data for 24 multi-unit franchisees running 65 territories. Additional territory fees are reduced to $30,000 when signed concurrently with the first territory, supporting a deliberate multi-unit development path for qualified operators.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
Franchisor Financing
The franchisor offers financing for a portion of the initial franchise fee and initial territory fee.
Third-Party Lenders
SBA-backed loans and conventional business loans are commonly used for the balance of the $93,440 to $149,890 investment range.
Conversion Financing
Existing independent cleaning businesses may qualify for lower conversion investment and associated financing packages.
Working Capital Reserves
The disclosure recommends $60,000 in working capital for the first year of operations.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery & Validation
Review the filed disclosures, speak with franchisor, request the financial-performance disclosure substantiation, and contact existing franchisees.
Franchise Agreement Signing
Pay the $19,950 franchise fee plus $40,000 initial territory fee and begin the 180-day training window.
Initial Training
Attend three days of classroom training in Birmingham, Alabama followed by five days of on-site training within the first 180 days.
Site Selection & Buildout
Secure a 1,500 to 2,000 square foot commercial office or warehouse, complete leasehold improvements, and purchase required equipment and uniforms.
Pre-Opening & Launch
Execute local advertising start-up program, hire and train cleaning teams, implement technology systems, and open for business.
First Six Months
Operate with no royalty minimum, invest $3,000 monthly in local advertising, and focus on building recurring customer base.
Ongoing Operations
Meet stepped-up royalty and marketing minimums, attend annual convention, utilize ongoing support, and evaluate additional territories.
Match assessment
Are you a Two Maids match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Two Maids franchise cost?
Total initial investment ranges from $93,440 to $149,890 per territory according to the investment disclosure of the the filed disclosures. This includes a $19,950 franchise fee and $40,000 initial territory fee.
What is the Two Maids franchise fee?
The initial franchise fee is $19,950. An additional $40,000 territory fee applies to the first territory, with $30,000 for a second territory signed concurrently.
Does Two Maids provide financial performance representations?
Yes. the financial-performance disclosure discloses gross revenue and operating metrics for 94 locations open two or more years, 10 newer locations, and 24 multi-unit operators. No averages or medians are published in the disclosure itself.
How many Two Maids franchises are there?
As of December 31, 2025 the system had 184 franchised territories and zero company-owned units. The network grew by a net 40 units in 2025.
What is the Two Maids royalty fee?
Royalty is the greater of 5.0 percent to 6.0 percent of gross revenue or a monthly minimum that steps from $500 in months seven through twelve to $1,500 per territory thereafter. No minimum applies in the first six months.
Is Two Maids a good franchise for multi-unit owners?
67 percent of active operators own multiple territories, averaging 3.28 units each. The the filed disclosures supplies dedicated performance data for multi-unit groups and offers reduced fees on additional territories signed at the same time.
How long does it take to open a Two Maids franchise?
Initial training must be completed within 180 days of signing. Site selection, buildout, hiring, and launch typically follow, with full operations expected within the first year.
What training does Two Maids provide?
Ten days totaling 38 hours of classroom and on-the-job training split between Birmingham, Alabama and the franchisee's territory. Ongoing telephone, email, intranet, and on-site support are also provided.
How does Two Maids compare to other cleaning franchises?
Two Maids emphasizes a protected residential territory model, detailed the financial-performance disclosure disclosure for mature and multi-unit operators, and affiliation with Home Franchise Concepts. Results vary by operator execution and local market conditions.
Are Two Maids territories exclusive?
Territories are protected only against other Two Maids residential cleaning units. The franchisor reserves rights to national accounts, online sales, e-commerce, and commercial cleaning services.
What ongoing fees does a Two Maids franchisee pay?
In addition to royalty and marketing fund contributions, franchisees pay a technology fee of $650 per month for the first territory and $200 for additional territories, plus local advertising services program fees and other optional or incidental charges.
Who owns Two Maids?
Two Maids Franchising, LLC is a subsidiary of Home Franchise Concepts, LLC, which is ultimately owned by JM Family Enterprises, Inc.
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