Is Visiting Angels right for you?
Established Market
Non-medical home care demand is well documented and continues to expand with an aging population.
Protected Territory
Franchisees receive zip-code defined territories that prevent intra-brand competition for referral sources.
Scalable Revenue
Royalty rates step down from 3.5 percent to 3.0 percent as monthly gross service revenues exceed defined thresholds.
About Visiting Angels
Visiting Angels is a non-medical home care franchise founded in 1998 and headquartered in Bryn Mawr, Pennsylvania. Operating under Living Assistance Services, Inc., the brand provides private-duty caregiving services to homebound adult clients. As of 2025 the system included 541 franchised units across 50 states and the District of Columbia with modest net growth of 2 units that year.
Franchisees operate a protected-territory business that recruits, screens, trains and places caregivers to deliver in-home companionship, personal care and assistance with daily living activities. Revenue is generated by billing clients or families for caregiver hours. The model requires an office-based operation focused on caregiver recruitment, client intake, quality visits and referral-source marketing rather than direct medical services.
The business model
How a Visiting Angels territory actually makes money at the unit level.
Initial Franchise Fee
The standard initial franchise fee is $64,950 for a protected territory of approximately 200,000 population. Fees vary by population size, with lower amounts for territories of 100,000 or less and higher amounts for larger territories or transfers of existing units.
Ongoing Fees
Royalty is 3.5 percent of gross monthly service revenues, stepping down to 3.25 percent above $125,000 per month and 3.0 percent above $225,000 per month. Marketing contribution is 2.5 percent of gross revenues or a minimum monthly amount that increases over time.
Initial Investment Range
Total initial investment is estimated between $125,460 and $171,150. This includes the franchise fee, insurance deposits, computer and software, three months of additional funds for payroll and working capital, and other startup costs.
Revenue Disclosure
the financial-performance disclosure presents a revenue versus longevity chart based on actual 2025 annual revenues reported by 550 franchisees. Results are grouped into ranges from under $250,000 to over $10 million with counts shown by months since training.
Territory Structure
Protected territories are defined by zip codes and generally limited to one office per 400,000 population. Franchisees may accept certain client referrals from adjacent metro areas under defined restrictions.
Supply Chain
No required or approved suppliers. Franchisees must purchase items meeting written specifications representing approximately 1 percent of ongoing purchases. The franchisor derives no rebates from franchisee purchases.
Quick facts
Initial franchise fee
$64,950
Total investment range
$125,460 to $171,150
Royalty
3.50% of gross revenue
Marketing fund
2.50% of gross revenue
Founded
1998
Headquarters
Bryn Mawr, PA
Active US franchisees
60
Total US units
62
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +26.5 hours of initial training delivered over five days in Newtown Square, Pennsylvania or virtually via Zoom.
- +Curriculum covers culture and leadership, caregiver recruitment and retention, regulatory compliance including HIPAA and OSHA, marketing and referral-source development, in-home consultation best practices, billing, payroll, QuickBooks, and office systems.
- +Training includes sessions on digital marketing, lead management, profitability, KPIs, financial benchmarking, and the Core 8 office functions.
- +Up to two attendees included at no additional charge; training must be completed successfully prior to opening.
- +Post-opening telephone and email support on recruiting, client intake, invoicing, payroll and access to the Brand Standards & Training Manual.
- +Pre-opening marketing assistance including sample materials, graphic designs and guidance on referral-source presentations.
Honest disclosure: what's NOT provided
The franchisor provides no on-the-job training. It does not assist with lease review, office site selection, or obtaining licenses, permits or zoning approvals.
Multi-unit growth path
The the filed disclosures does not disclose a formal multi-unit development schedule or area developer program. Franchisees may acquire additional territories or purchase existing units at transfer fees scaled by population size. System data shows 541 franchised units operated by an undisclosed number of owners with no disclosed multi-unit ownership statistics.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA Loan Programs
Many Visiting Angels franchisees utilize SBA 7(a) or 504 loans. The brand is eligible for SBA financing; franchisees must qualify independently through an SBA-approved lender.
Third-Party Lenders
Conventional bank loans, lines of credit and equipment financing are available for the computer, software, insurance deposits and working capital components of the investment.
Retirement Plan Rollovers
Qualified accounts may be used through a ROBS transaction to fund the initial franchise fee and startup costs without early-withdrawal penalties or taxes.
Seller Financing on Transfers
Purchase of an existing franchise may include seller financing negotiated directly with the selling franchisee.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery & Signing
Review the filed disclosures, validate territory availability, sign franchise agreement and pay initial franchise fee.
Pre-Training Preparation
Secure office location, obtain required insurance, purchase computer and software, and order printed materials.
Initial Training
Attend 26.5 hours of classroom and virtual training in Newtown Square, Pennsylvania or via Zoom covering all operational, marketing and financial modules.
Office Setup & Launch
Implement office systems, recruit and train initial caregivers, build referral networks and prepare for first client intakes.
First 90 Days
Begin service delivery, meet minimum royalty and marketing fee requirements, utilize ongoing telephone and email support.
Months 4-12
Execute marketing action plan, monitor KPIs, adjust staffing and refine processes while royalty minimums increase.
Ongoing Operations
Scale caregiver base and client hours, attend national conference, participate in system-wide best-practice sharing.
Match assessment
Are you a Visiting Angels match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Visiting Angels franchise cost?
Total initial investment ranges from $125,460 to $171,150 according to the investment disclosure of the the filed disclosures. The initial franchise fee is $64,950 for a standard 200,000-population protected territory.
What is the Visiting Angels royalty fee?
Royalty is 3.5 percent of gross monthly service revenues, stepping down to 3.25 percent above $125,000 per month and 3.0 percent above $225,000 per month. Minimum monthly royalties apply and increase over the first 60 months.
Does Visiting Angels provide financial performance representations?
Yes. the financial-performance disclosure contains a revenue versus longevity chart based on actual 2025 annual revenues reported by 550 franchisees. Revenues are grouped into ranges; no averages or earnings claims are disclosed.
How long does it take to open a Visiting Angels franchise?
Most franchisees complete training and open within 90 to 120 days after signing, depending on office setup, insurance placement and local licensing timelines.
What training does Visiting Angels provide?
Franchisees receive 26.5 hours of initial training over five days covering culture, caregiver recruitment, marketing, compliance, financial systems and office operations. Ongoing telephone and email support is provided after opening.
Is territory protection included with a Visiting Angels franchise?
Yes. Each franchisee receives a protected territory defined by zip codes. The franchisor will not open another Visiting Angels unit or competitive business inside the territory.
How does Visiting Angels compare to Home Instead or Comfort Keepers?
Visiting Angels focuses exclusively on non-medical home care with a protected-territory model and tiered royalty structure. System size, investment range and disclosed revenue distributions differ; prospects should compare current FDDs directly.
Are there minimum revenue requirements for Visiting Angels franchisees?
Yes. Minimum monthly royalty and marketing fees begin in month two after training and step up at 24, 48 and 60 months. Higher minimums apply in the second renewal term.
Does Visiting Angels help with financing?
The brand is eligible for SBA financing. The franchisor does not offer direct financing but provides information on third-party options including SBA loans, bank financing and retirement-plan rollovers.
How many Visiting Angels franchises are open?
As of year-end 2025 there were 541 franchised units and zero company-owned units. The system added a net two units during 2025.
What ongoing support does Visiting Angels offer?
Post-opening support includes telephone and email consultation on recruiting, marketing, billing, payroll and operations plus access to the Brand Standards & Training Manual and vendor lists.
Can I own multiple Visiting Angels territories?
Yes. Additional territories or existing units may be acquired. Transfer fees scale with population size. The the filed disclosures does not disclose the number of multi-unit operators currently in the system.
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