Is Window Genie right for you?
Recurring Revenue
94 reporting units in 2025 averaged meaningful repeat-customer job percentages, providing baseline revenue stability typical of home-services models.
Territory Design
Franchise territories are defined by up to 50,000 qualified households, delivering protected marketing rights while franchisee remains compliant.
Neighborly Platform
Access to shared call center, HelpDesk, national marketing fund, and sister-brand cross-referrals within the Neighborly ecosystem.
About Window Genie
Window Genie is a residential and commercial service franchise offering window cleaning, pressure washing, holiday lighting, gutter cleaning, and window tinting. The brand began offering franchises in 1998 under predecessor FOR Franchising, LLC and was acquired by Neighborly (Dwyer Franchising LLC) in 2016. Franchisor Window Genie SPV LLC is a wholly owned subsidiary of Neighborly Assetco LLC, which is ultimately controlled by investment funds affiliated with KKR.
Franchisees operate mobile service businesses focused on exterior home maintenance and enhancement. Operations center on recurring residential work supplemented by one-time commercial jobs, pressure washing, and seasonal holiday lighting. The model relies on a combination of direct sales, call-center booked appointments, and Neighborly network referrals to generate route-based service revenue.
Neighborly Assetco LLC is the direct, wholly-owned parent of Window Genie SPV LLC. It is ultimately controlled by investment funds affiliated with Kohlberg Kravis Roberts & Co. L.P. (KKR) following the KKR Acquisition on August 31, 2021.
The business model
How a Window Genie territory actually makes money at the unit level.
Initial Franchise Fee
Standard $40,000 for territories up to 50,000 qualified households. Rural territories (20,000-40,000 households) priced at $32,000. Additional territory fees of $0.50 per qualified household apply up to a $47,500 maximum.
Ongoing Fees
7% royalty on gross sales and 2% marketing fee on gross sales (excluding roll-in sales). Monthly technology fee currently $515.45. Required call-center participation at $349 per month plus per-appointment fees.
Investment Range
Total initial investment ranges from $136,064 to $305,683 according to the investment disclosure. This includes franchise fee, startup package or truck build-out, vehicle, three months working capital, and other startup costs.
Supply Chain & Rebates
Mandatory purchases from approved suppliers including proprietary WG-57 glass cleaner. Rebates flow through ProTradeNet with 50% returned to franchisees, 25% retained by the network, and 25% to franchisor.
Unit Economics Snapshot
the financial-performance disclosure discloses 2025 annual gross sales across 94 reporting businesses with a range of $65,492 to $1,752,781. 37% of reporting businesses exceeded the average.
System Size
103 franchised units at end of 2025. Net unit change stabilized in 2025 after modest contraction in prior years.
Quick facts
Initial franchise fee
$40,000
Total investment range
$136,064 to $305,683
Royalty
7.00% of gross revenue
Marketing fund
2.00% of gross revenue
Founded
2020
Headquarters
Waco, TX
Active US franchisees
71
Total US units
72
Training & support
What the franchisor + parent platform provide. And what they don't.
What's provided
- +Pre-opening training program as outlined in Franchise Agreement Sections 6B and 6C
- +Initial training covering operations, sales, service delivery, and software systems (may be delivered virtually)
- +Refresher training courses provided as determined necessary by franchisor
- +Required attendance at annual convention (Reunion) and regional meetings
- +Ongoing operational consultation, manual updates, and periodic field visits
- +Access to Neighborly Franchise Portal, BPro POS, and related digital tools
Honest disclosure: what's NOT provided
The the filed disclosures states that except for the training and support expressly listed, no other assistance, training, or services are required to be provided. Specific initial training hours, exact curriculum details, and training location are not disclosed beyond the agreement references.
Multi-unit growth path
Current operator data shows zero multi-unit owners among the 11 profiled franchisees. The the filed disclosures permits additional territory purchases at $0.50 per qualified household above the initial 50,000-household territory, subject to franchisor approval and development schedule. Realizing multi-unit scale depends on first-unit performance and available capital for additional vehicle, equipment, and labor.
Capital + financing paths
Most operators use one of these four paths to fund the initial investment.
SBA 7(a) Loans
Many Window Genie franchisees utilize SBA-guaranteed loans for the majority of the initial investment. Neighborly maintains relationships with preferred lenders familiar with the brand.
Equipment & Vehicle Financing
Truck and equipment packages can often be financed separately through specialty lenders or manufacturer programs, reducing cash required at opening.
Home Equity or 401(k) Rollover
Traditional home-equity lines or ROBS (Rollover for Business Startups) structures are commonly used to cover the equity portion of the $136k-$306k investment range.
Neighborly / Internal Resources
Franchisor may provide limited guidance on financing sources but does not directly finance franchisees.
Process timeline: inquiry → grand opening
Typical 12-16 week path from first call to launching your first customer route.
Discovery & Validation
Review the filed disclosures, speak with franchisor leadership and existing operators, validate local market opportunity.
Application & Approval
Submit formal application. Franchisor reviews background, financial qualifications, and fit.
Franchise Agreement Execution
Sign agreement and pay initial franchise fee plus software enrollment fee.
Pre-Opening (Weeks 1-8)
Secure territory, complete vehicle and equipment procurement, attend initial training, set up software and call-center integration.
Grand Opening & Launch
Execute minimum $3,500 grand-opening advertising, begin service operations with call-center support.
First 90 Days
Focus on lead generation, service execution, recurring-customer development, and working-capital management.
Ongoing Operations
Participate in regional and national meetings, utilize MAP fund and HelpDesk, drive repeat business.
Match assessment
Are you a Window Genie match?
12 questions. Math-first. No high-pressure sales call afterwards. Just your match assessment and the reasoning behind it.
Start nowCommon questions
How much does a Window Genie franchise cost?
Total initial investment ranges from $136,064 to $305,683 per the investment disclosure of the the filed disclosures. The standard initial franchise fee is $40,000 for a territory up to 50,000 qualified households.
What are the ongoing royalty and marketing fees for Window Genie?
Royalty is 7% of gross sales and the marketing fee is 2% of gross sales (excluding roll-in sales). Additional monthly technology and call-center fees apply.
Does Window Genie provide a financial performance representation?
Yes. the financial-performance disclosure discloses 2025 annual gross sales data for 94 reporting businesses, including ranges, quartile performance, and the percentage of units above average. Full tables and disclaimers are in the the filed disclosures.
How many Window Genie franchises are open?
There were 103 franchised units operating in the United States at the end of 2025.
Is territory exclusivity provided?
Franchisees receive limited non-exclusive territory protection. The franchisor will not grant another Window Genie franchise with marketing rights inside the defined territory provided the franchisee remains compliant.
What services does a Window Genie franchise offer?
Core services include window cleaning, pressure washing, holiday lighting installation and removal, gutter cleaning, and window tinting for residential and commercial customers.
How does Window Genie compare to other home services franchises?
Window Genie operates within the Neighborly portfolio alongside brands such as Molly Maid, The Grounds Guys, and Glass Doctor. It differentiates through its focus on exterior cleaning and seasonal lighting in a mobile-service format.
Are multi-unit opportunities available?
Additional territories may be purchased, but current operator data shows no multi-unit owners among profiled franchisees. Success typically begins with strong single-unit performance.
What training and support does Window Genie provide?
Initial training is outlined in the Franchise Agreement. Ongoing support includes refresher courses, required regional and national meetings, operational consultation, marketing-fund administration, and access to proprietary software and call-center services.
Does Window Genie require franchisees to buy proprietary products?
Yes. Franchisees must purchase the proprietary WG-57 glass cleaner from the approved supplier. Other supplies and equipment must come from the approved vendor list.
What is the typical timeline to open a Window Genie franchise?
Most franchisees complete training, vehicle and equipment setup, and launch within 8-12 weeks after signing the franchise agreement, assuming site selection and financing are in place.
Who owns Window Genie?
Window Genie SPV LLC is a wholly owned subsidiary of Neighborly Assetco LLC, which is ultimately controlled by investment funds affiliated with KKR.
Brand logos displayed for identification purposes only. Hot N Fresh is not affiliated with the brands listed unless explicitly stated.